How Drupal Makes Content Personalization Easy?

How Drupal Makes Content Personalization Easy?

How Drupal Makes Content Personalization Easy

We’re usually in a hurry and don’t have time to look through things we don’t need. It saves us a lot of time to find the most relevant content among a lot of unrelated content. Displaying web content based on a user’s demographics and/or expected needs is a key part of making a Drupal site that is interesting and draws people in.

 So you want to take a secret trip and look at a lot of travel websites, only to find that some of them already know where you’re going and when. Now, there is a thin line between personalizing material and doing so in a “creepy” way. As marketers, we need to make sure we don’t cross that line because doing so can cause long-term harm. When content personalization is done right, users are more likely to interact with it, you can predict whether or not they will buy, and conversion rates and sales go up.


Things to think about when personalizing content

Content personalization is also used on websites like Facebook and LinkedIn, which use it to show you relevant posts, links, and ads on your feed. If you use Netflix, you’ll notice that the movies and shows you see first are the ones you want to watch. This is based on what you’ve watched before and what kinds of shows you like the most. Based on what you may have searched for before, Amazon will show you the goods you are most likely to buy and are most interested in.

Personalizing content can be done with the help of some tools that can either store information for later use or grab information based on certain factors, such as:

  • The user’s geographical location 
  • The date or time the user logs in 
  • Whether the user is signed in or not 
  • The user’s gender 
  • Which part of the site the user is on 
  • The user’s previously chosen preferences
  • Information about the user’s device (mobile, tablet, laptop);
  • Information about the user’s past registrations (events, newsletters); 
  • Information about the user’s past purchases;
  • …and a lot more.

Drupal 8 Lets You Customize The Content Of Your Website

Drupal has a lot of options that can help tailor material to different situations. Here, we will talk about a few Drupal 8 plugins that will help you personalize your content:

Module for EU Cookie Compliance (Compliance with the GDPR)

The EU Cookie Compliance Drupal 8 module is a great place to start doing the right thing, even though it won’t help you manage personalized content. Consent is the right answer here. This feature helps keep your website in line with the General Data Protection Regulation, which went into effect in 2018. It gives you a logo that you can change so that you can ask your visitors for permission to store their personal information or other cookies that can be used to identify them. You can get permission in three ways: by default, by opting in, or by not opting in. It uses JavaScript so that cookie information can be saved. It also works great with websites that are mobile-friendly and have more than one language. This plugin works with Drupal 9 as well.

Menu for Each Role

This one is a very easy, no-frills module for personalizing your menus’ content. With the Menu per job Drupal module, you can choose which menu items to show or hide for different user roles. For example, if you are an anonymous user, you shouldn’t be able to see the “My Account” link in the menu part. In its place, they should see a “Register” tab. A registered person should be able to see and use the “My Account” menu item, but they don’t have to see the “Register” menu. But this module only works with links in the content menu. It doesn’t work with links in the settings menu. This module works with Drupal 7 and 8, as well as Drupal 9.

Acquia Connector Module for Lift

The Acquia Lift Connector module is an integration module that works with Acquia Lift services to let you offer personalized experiences. A developer who doesn’t know how to code can use Acquia Lift without much trouble. It has a drag-and-drop user interface for targeting material, the ability to preview and test behaviors in real-time, analytical tools, and a lot more.

Module for Smart Content

When used with other tools in its suite, this one works great. The Smart Content Module for Drupal 8 makes it possible to personalize the web anonymously and in real-time. Site admins will be able to show different content to different types of users based on their jobs and what kind of browser they are using. For example, you can show a returning user new content or a mobile user content that works best for them. It uses rules that are checked on the client side to decide what to show or hide. The Smart Content Blocks and Smart Content Browser modules include this module. This module can also be used with Drupal 9!

Modules For Personalizing Content On Your Drupal 7 Site

Recommend for business

This Drupal plugin is very helpful if you have an e-commerce site and want to personalize the content. When a person chooses a product, it gives them views where they can see what other people have bought. It also gives suggestions based on what the user has bought before.

Recommendation for Browsing History

As the name suggests, this module makes suggestions for material based on the user’s browsing history. These suggestions can be changed in any way the user wants.

Recommend with five stars

This module works with other Drupal modules like the Fivestar module, Voting API, etc. to give the user views like “Users who liked this also liked” and “Recommendations for you” based on how other users rated the products on Fivestar and how the current user has rated other products in the past.

Module for Personalization

This module lets you customize information based on how a user acts, where they are, and other taxonomies. Based on what the user is interested in, personalized material can be shown. In one case. If a user is looking through a lot of Sales and Marketing articles, you can suggest some Sales and Marketing information to them. You can also put ads on sites with this feature. In one case. If a person has been looking at different websites to buy a phone, you could show them ads for the best phones. It can show a “Suggested Content” block or a paged list of “Suggested Content” on your page. This module can also work with caching that doesn’t use the Drupal core.

Experts say that personalizing your website’s material can increase your sales by 20% and your conversion rate by 30%. When done the right way, personalizing content can be very helpful for any business. It shows your customers that you care about them. At Appic Softwares, we care about your business and give you Drupal experiences that are highly personalized and customized and can keep your audience interested. Have an idea for a Drupal project? We would love to know! 


Now, at the end of this post, we hope you were able to learn about the Drupal plugins that your ecommerce store must have. But if you’re looking for a Drupal development company, you should check out Appic Softwares

We have a team of experienced Drupal developers who can help you handle and keep up with your Drupal site.

You can even hire specialized Drupal developers from us and let them handle your production. So, why don’t you just do it?


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