Nykaa is an ecommerce company that became the first Indian unicorn startup headed by a woman. The company, in its initial phase, used to sell only beauty and wellness products; however, in 2015, it adopted an omnichannel approach and started selling products apart from beauty products. Nykaa is an ecommerce company that became the first Indian unicorn startup headed by a woman. The company, in its initial phas,e used to sell only beauty and wellness products; however, in 2015, it adopted an omnichannel approach and started selling products apart from beauty products. With the rise of digital commerce, Nykaa also began leveraging various ecommerce APIs to streamline operations, improve user experience, and expand its reach across multiple channels.
Nykaa Overview
| Top Management | Falguni Nyar (CEO), Adwatia Nyar (Executive Director, CEO Nykaa Fashion), Anchit Nyar (CEO, Nykaa Retail), Kinshuk Basu (Senior VP) |
| Founded In | April 2012 |
| Parent Company | FSN E-commerce Venture Ltd |
| Built With | Adobe Commerce Cloud |
| Industry | Ecommerce, Cosmetic, Retail |
Now we would be looking forward to some of the most astonishing statistics related to Nykaa. Here is what all you will find in this post-
Nykaa Interesting Key Statistics 2023
- Nykaa is ranked #1 in the lifestyle beauty and cosmetic category in India.
- 2:59 minutes is the average duration spent on Nykaa by its customers.
- Out of the total traffic on Nykaa, 91.63% comes from India.
- 8M traffic on Nykaa is through organic search, and 336.2K is through paid marketing.
- Out of the total visitors, 87.3% come from mobile phones, and the rest 12.7% come from desktops.
Nykaa User Statistics 2023
- From March to April, Nykaa saw an 11.82% decline in its overall monthly visitors.
- The bounce rate on Nykaa is 55.90%.
- There were 11.4M visitors in April 2023.
| Month | Traffic Count (M) |
| February | 14.3 |
| March | 12.9 |
| April | 11.4 |
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Nykaa Revenue 2023
- In FY23, Nykaa saw a rise in operational revenue to 5,144 crores from 3,774 crores.
- The operational revenue saw a jump of more than 36%.
- Nykaa’s EDIBTA bloomed 112% YoY to ₹611M in Q2 FY2023.
- Nykaa’s share price dropped by 2.72%.
- In FY2,2 Nyka had ₹31.94 billion in revenue.
Past 5-Year Revenue Of Nykaa
| FY Year | Revenue (₹bn) |
| 2018 | 5.55 |
| 2019 | 11.61 |
| 2020 | 16.03 |
| 2021 | 22.05 |
| 2022 | 31.94 |
Net Worth Of Falguni Nyar
- Falguni Nyar has a net worth of $2.3B.
Nykaa Demographics 2023
Geography Demographics Of Nykaa
| Countries | Percent Traffic | Change In Traffic (%) |
| Indi a |
91.63 | -12.61 |
| USA | 2.45 | -3.20 |
| UAE | 0.94 | 25.51 |
| UK | 0.60 | 51.83 |
| Canada | 0.49 | -4.76 |
| Others | 3.89 |
Gender Distribution On Nykaa
- 60.57% of the total visitors to Nykaa are female.
Age Distribution On Nykaa
- 25-34-year-olds (36.53%) are the highest number of visitors to Nykaa followed by 18-24-year-olds (36.09%).
| Age | Percent Traffic |
| 18-24 | 36.09 |
| 25-34 | 36.53 |
| 35-44 | 13.29 |
| 45-54 | 6.76 |
| 55-64 | 4.19 |
| 65+ | 3.14 |
Nykaa Traffic Statistics 2023
- The highest traffic on Nykaa comes via direct search (42.38%), which could be due to word-of-mouth marketing.
| Marketing Channels | Traffic Distribution (%) |
| Direct | 42.38 |
| Referral | 1.48 |
| Organic Search | 30.79 |
| Paid Search | 18.87 |
| Social | 4.91 |
| 0.25 | |
| Display | 1.32 |
Social Network Distribution On Nykaa
| Social Media Channels | Traffic Distribution |
| Youtube | 76.52 |
| 11.40 | |
| 4.93 | |
| 3.31 | |
| 1.83 | |
| Others | 2.02 |
Nykaa Mobile App Stats
- Overall Nykaa has 5 different mobile apps– Nykaa Fashion, Nykaa Beauty Shopping, Nykaa Man, Nykaa SuperStore, and Disha by SuperStore.
- There were 5M Nykaa app downloads in April 2023.
- Nykaa Fashion was the most grossed and downloaded app in April 2023.
Nykaa Competitor
Purplle V/S Nykaa
| Mode Of Comparision | Nykaa | Purplle |
| Category Rank | #1 | #3 |
| Monthly Visitors | 11.4M | 3.2M |
| Female To Male Ratio | 60.57:39:43 | 55.93:44.07 |
| Bounce Rate | 55.90% | 46.71% |
| Traffic From India | 91.63% | 77.16% |
Conclusion
Now, in the end, we hope that through this post you were able to learn some fresh statistics related to Nykaa. By looking at all the above stats we can say that Nykaa is growing and expanding at a rapid speed.
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Appic Softwares is also a leading ecommerce development company that can help you build a custom ecommerce store by using all the latest technologies like Flutter, React, Angular, AI, and more. So, what are you waiting for?
FAQs
FAQs
1. What is Nykaa known for?
Nykaa is one of India’s top e-commerce platforms, best known for beauty and cosmetic products. Over the years, it expanded into fashion and wellness too. Nykaa also made history by becoming the first Indian unicorn startup led by a woman—Falguni Nayar.
2. How does Nykaa attract most of its traffic?
A major part of Nykaa’s traffic comes through direct and organic search. Many users type “Nykaa” directly into their browsers, which shows the brand’s strong recall. The platform also receives most of its visits from mobile devices, highlighting the importance of mobile-first design in any MVP for an eCommerce website.
3. Is Nykaa available as a mobile app?
Yes, Nykaa offers several mobile apps such as Nykaa Beauty, Nykaa Fashion, Nykaa Man, and more. These apps let users browse a
nd shop easily on their phones. With millions of downloads, Nykaa’s apps are a great example of how a well-built MVP for an eCommerce website can grow into a full-scale product.
