Shopify Pricing Comparison 2026: All Plans, Fees & Costs

Shopify pricing comparison, in short: Shopify has five plans in 2026. Starter costs $5 a month, Basic $39, Grow $105 and Advanced $399 when billed monthly, or $29, $79 and $299 a month when billed yearly. Shopify Plus starts at $2,300 a month. Online card fees run from 2.9% to 2.5% + 30¢ (Shopify pricing page).

Shopify pricing is the monthly plan fee plus a card or transaction fee on every sale. Shopify is a hosted ecommerce platform: you pay a monthly subscription for the store, hosting, checkout and admin, plus payment processing on every sale. This guide is for founders, ecommerce managers and CTOs in the US, UK and Australia who need to pick a plan, estimate the real monthly bill and know when an upgrade pays for itself.

Key takeaways

• Yearly billing cuts every core plan by about 25%: $120 a year on Basic, $312 on Grow and $1,200 on Advanced.
• On Shopify Payments, Grow pays for itself over Basic at about $25,000 of online sales a month (yearly billing), and Advanced beats Grow at about $110,000.
• Using a third-party payment provider adds a Shopify fee of 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
• Shopify Lite ($9 a month) is no longer sold; Starter at $5 a month plus a 5% fee per sale replaced it.
• Apps, a paid theme ($170 to $420 one-off on the themes we checked) and POS Pro ($89 a month per location) sit outside the plan price.

Need a store built or migrated on the right plan from day one? Talk to our Shopify development team.

Shopify pricing comparison table (2026)

The table below compares every Shopify plan on price, card rates and third-party fees in US dollars. All figures come from the official Shopify pricing page and the Shopify Plus pricing page, checked on 30 October 2026.

Starter rates come from NerdWallet's Shopify pricing review (updated March 2026), because the main Shopify pricing page lists only the four core plans.

Takeaway: the plan fee is the smaller cost for most stores; the card rate on every order is where the plans really differ.

Shopify plans compared by feature

Shopify's core plans share the same online store, checkout, unlimited products and 24/7 support. The differences are staff seats, card rates, shipping and reporting depth, and access to Shopify's higher API limits.

Source: feature comparison on the Shopify pricing page, 30 October 2026. If you plan a custom app or integration, the API and data-access rows matter more than the price; our guide to Shopify app development explains how those limits affect a build.

Takeaway: Grow is the first plan that gives staff accounts and full custom-app data access, which is why most growing teams outgrow Basic before they outgrow its card rate.

Shopify Starter ($5 a month)

Shopify Starter is a $5-a-month plan for selling through product links on social media, messaging apps and link-in-bio pages. It includes checkout and product pages but not a full online store theme, blog or collections, and every sale carries a 5% fee even on Shopify Payments (Style Factory, July 2026).

At 5% per sale, Starter costs more than Basic once you sell about $1,150 a month online (Basic on yearly billing) or about $1,600 (monthly billing), because Basic's 2.9% card rate saves 2.1 points on every sale.

Takeaway: Starter suits testing demand from a social audience, not running a brand store.

Shopify Basic ($39 a month or $29 yearly)

Shopify Basic costs $39 a month billed monthly or $29 a month billed yearly in the US. It includes a full online store, unlimited products, 10 inventory locations, discount codes, gift cards, abandoned checkout recovery and 24/7 chat support, but no additional staff accounts.

• Online card rate: 2.9% + 30¢ on Shopify Payments.
• In-person card rate: 2.6% + 10¢.
• Third-party payment provider fee: 2%.

Takeaway: Basic is the right start for a new store with one owner and under about $25,000 of monthly online sales.

Shopify Grow ($105 a month or $79 yearly)

Shopify Grow costs $105 a month or $79 a month billed yearly. It adds 5 staff accounts, a lower online card rate of 2.7% + 30¢, an in-person rate of 2.5% + 10¢ and a 1% third-party payment fee. Grow replaced the plan Shopify used to call simply "Shopify".

Grow also gives custom apps built on Shopify APIs full data access, which matters if you connect an ERP, a 3PL or a custom loyalty system.

Takeaway: choose Grow when you need more than one admin user or your online sales pass about $25,000 a month.

Shopify Advanced ($399 a month or $299 yearly)

Shopify Advanced costs $399 a month or $299 a month billed yearly. It adds 15 staff accounts, live third-party carrier shipping rates at checkout, region-specific store tailoring, enhanced live chat support and up to 2x API rate limits on select APIs.

• Online card rate: 2.5% + 30¢.
• In-person card rate: 2.4% + 10¢.
• Third-party payment provider fee: 0.6%.

Takeaway: Advanced pays for itself on card fees alone at about $110,000 of monthly online sales, earlier if you need live carrier rates or more than 5 staff seats.

How much does Shopify Plus cost?

Shopify Plus starts at $2,300 a month in the US. Style Factory reports $2,300 a month on a 3-year term or $2,500 a month on a 1-year term, with a variable option based on a negotiated percentage of monthly sales (Style Factory, July 2026). Shopify quotes Plus contracts directly, so confirm your number with Shopify sales.

Plus adds a fully customizable checkout, unlimited B2B catalogs, 200 inventory locations, 20 POS Pro locations, up to 9 free expansion stores, 25 headless storefronts and up to 10x API limits on select APIs (Shopify Plus pricing). If you are weighing Plus against an enterprise alternative, our comparison of Adobe Commerce vs Shopify Plus for B2B covers the trade-offs.

Takeaway: Plus is a contract decision about checkout control, B2B and multi-store needs, not just a bigger version of Advanced.

How much does Shopify charge per sale?

Shopify charges a card processing fee on every order paid through Shopify Payments, and a separate transaction fee if you use a third-party payment provider instead. The rates depend on your plan.

Sources: Shopify pricing page (October 2026); business-card and Amex rates and Starter rates from NerdWallet (March 2026). The third-party fee is charged on top of whatever your own payment provider charges.

Takeaway: unless your provider is much cheaper than Shopify Payments, the third-party fee usually makes Shopify Payments the lower-cost option.

When does upgrading your Shopify plan pay for itself?

An upgrade pays for itself when the card-fee savings exceed the higher plan fee. Divide the difference in plan fees by the difference in card rates to find the monthly sales level where the two plans cost the same.

How we calculated it: Basic to Grow on yearly billing is ($79 minus $29) divided by the 0.2-point card-rate gap, which is $25,000. With a third-party provider the gap is the Shopify fee difference (2% to 1%, then 1% to 0.6%). Calculations use Shopify's October 2026 US rates and online sales only.

Here is what three example stores would pay per month on yearly billing, with Shopify Payments, online sales only and a $60 average order value:

These totals cover the plan fee and card processing only. They exclude apps, themes, shipping labels, taxes, chargebacks and currency conversion.

Takeaway: do not upgrade for the card rate alone until you are near the break-even line; upgrade earlier only for a feature you need now.

Shopify pricing in the UK and Australia

Shopify charges UK and Australian merchants in local currency, with lower card rates than the US. The table shows the local prices from Shopify's regional pricing pages, checked on 30 October 2026.

Sources: Shopify UK pricing and Shopify Australia pricing. Third-party payment fees are the same as in the US: 2%, 1%, 0.6% and 0.2%. POS Pro costs £69 a month per location in the UK and A$129 in Australia.

Takeaway: because UK and Australian card rates are lower, the break-even points for upgrading are different from the US; rerun the formula above with your local prices.

What happened to Shopify Lite?

Shopify Lite, which cost $9 a month and let merchants add buy buttons to an existing site, is no longer sold to new merchants. Shopify introduced the $5 Starter plan as its replacement, and Starter does not support point-of-sale selling, which Lite did (Digismoothie, updated July 2024).

Takeaway: if you searched for Shopify Lite pricing, compare Starter for link-based selling and Basic if you also need in-person sales.

Costs beyond the Shopify plan price

The plan fee is only part of a Shopify budget. Most stores also pay for a theme, apps, a domain and sometimes POS hardware or marketplace sync.

Speed apps and conversion tools are the most common add-ons; see our list of Shopify speed optimization apps and our guide to raising your Shopify conversion rate before you add paid apps.

Takeaway: budget apps and theme costs before choosing a plan, because a $300-a-month app stack changes which plan is cheapest overall.

How to choose the right Shopify plan

Pick the cheapest plan that covers your staff, shipping and integration needs today, then upgrade when your sales cross the break-even line.

1. Estimate monthly online sales and in-person sales for the next 6 to 12 months.
2. Decide on Shopify Payments or a third-party provider. If third-party, add the 2%, 1% or 0.6% Shopify fee to your cost model.
3. Count admin users. More than one person needs Grow (5 seats) or Advanced (15 seats).
4. Check shipping. Live third-party carrier rates at checkout need Advanced or Plus.
5. List integrations. Custom apps that need full data access require Grow or higher; heavy API traffic may need Advanced or Plus.
6. Compare the yearly price. Yearly billing saves about 25% if you are confident the store will run all year.
7. Recheck every quarter against the break-even table.

If you are building a headless storefront, read our guide to Shopify headless commerce first, because only Plus includes more than one headless storefront.

Takeaway: staff seats and integrations decide the plan for most B2B and growing brands before card fees do.

Monthly vs yearly billing on Shopify

Yearly billing on Shopify costs about 25% less than monthly billing on every core plan (our calculation from Shopify list prices). The saving is $120 a year on Basic ($468 vs $348), $312 on Grow ($1,260 vs $948) and $1,200 on Advanced ($4,788 vs $3,588).

Shopify plan charges are generally non-refundable (Shopify Help Center), so choose monthly billing while you are still testing demand.

Takeaway: switch to yearly billing once the store has a steady sales history.

How we compiled this Shopify pricing comparison

We took plan prices, card rates, third-party fees and features from Shopify's US, UK, Australia and Plus pricing pages on 30 October 2026. Rates not shown there (Starter, business cards, Amex) come from NerdWallet (March 2026) and Style Factory (July 2026). Break-even and example totals are our own arithmetic on those published rates. Shopify changes prices and runs regional promotions, so confirm your final price at checkout.

Get a Shopify store built on the right plan

Appic Softwares builds, customizes and migrates Shopify stores and custom Shopify apps for brands in the US, UK and Australia. We can model your plan and app costs before you commit. Explore our Shopify development services or contact our team for a free consultation.