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You Need A Budget (YNAB) Statistics: Usage, Revenue, Etc 2025

Shubham Pareek
Jun 4, 2024
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Table of Contents

  • YNAB Overview
  • YNAB Usage Statistics
  • YNAB Revenue
  • YNAB Demographics
  • YNAB Reviews
  • YNAB Competitor Stats
  • Conclusion

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You Need A Budget (YNAB) Statistics: Usage, Revenue, Etc 2025

You Need A Budget is a money management software that assists its users in managing their money transactions with ease by following just 4 simple steps. Moreover, the app is ranked #48 in the finance category in the United States. 

If you want to know more such stats related to YNAB, then you are at the right place. Here we have listed some unique YNAB statistics that you must check out. 

YNAB Overview

Launch Date September 2004
HQ Utah, United States
People Julie, Jessie
Business Type Private
Industry Finance

YNAB Usage Statistics

  • There were 10M total visitors to YNAB as of April 2024. 
  • The average visitor spends around 7:37 minutes on YNAB. 
  • 80.53% of the total traffic on YNAB is from the US. 
Month Visitors (mm)
February 9.4
March 9.9
April 10

YNAB Monthly user stats

Source: Similarweb

YNAB Revenue

  • YNAB’s estimated annual revenue is $49M. 
  • YNAB’s projected income per worker is $231,000.

Source: Growjo

YNAB Demographics

Geographic Demographic Stats Of YNAB

  • The United States brings the highest traffic to YNAB with 80.53% followed by Canada’s 4.44%. 
Country Traffic (%)
United States 80.53
Canada 4.44
United Kingdom 2.32
Australia 2
Finland 1.06
Others 9.64

YNAB Country Traffic

Source: Similarweb

YNAB Gender Distribution 

  • 54.86% of the total traffic on YNAB is female and the rest 45.51% is male. 

YNAB Gender stats

Source: Similarweb

YNAB Age Distribution

  • 25-34-year-olds are the highest visitors on YNAB with 32.96% of traffic coming from them, followed by 35-44 (20.66%).
Age Traffic (%)
18-24 7.46
25-34 32.96
35-44 20.66
45-54 19.24
55-64 12.41
65+ 7.26

YNAB Agee Statistics

Source: Similarweb

YNAB Reviews

  • With 18k reviews, YNAB is rated 3.7/5⭐on Google Play Store. Moreover, with 50.8K reviews, YNAB is rated 4.8/5⭐.

YNAB Competitor Stats

YNAB V/S Mint

Factors YNAB Mint
Total Traffic 10 Million 1.4 Million
Revenue $49 Million $1.6 Million
Highest Traffic Country 80.53% 89.71%

Source: Appfigures, Similarweb, Similarweb

Conclusion

By looking at the above statistics, we can clearly say that YNAB is growing at a fast pace. It’s acquiring new users every month, and even its competitors are not even close to it. 

Moreover, if you are plann
ing to
create an app like YNAB and looking for a Fintech software development company then you should check out Appic Softwares. We assist startups around the globe in developing software solutions that best suit their requirements. 

So, what are you waiting for?

Connect with us now!

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