In schools, digital technology is integrated into the teaching, learning, and evaluation processes. The COVID-19 epidemic hastened this process and resulted in a rapid transition to e-learning Amid lockdowns, schools and institutions throughout the world were forced to adapt to e-learning models. Meanwhile, people began to download educational applications to avoid boredom at home and use their time more constructively. We’re certain that now is the greatest moment to put your EdTech concept into action! Learning applications have been in great demand since 2020, and according to corporate estimates, this need will rise even more in the next few years. Use this time to get your product to market quickly and capitalize on the burgeoning EdTech wave by developing an Ed Tech App.
- Education App Marketview
- Benefits of Ed Tech Platform
- How to build an Ed Tech App?
- How much does it cost to develop an Ed Tech App?
Education App Marketview
The number of educational app downloads globally surged during the first quarter of 2020. The App Store, for example, recorded 470 million educational app downloads, while Google Play reported 466 million learning app downloads. This was the highest amount of educational app downloads for both platforms in history. Google Classroom and YouTube Kids were the most popular offerings. Hundreds of entrepreneurs, however, could not pass up their opportunity and raced to monetize their instructional software.
So, is it too late to start a career in education technology? No, since the educational market is enormous. According to Grand View Research, the worldwide market value of education technology is predicted to rise from $89.07 billion in 2020 to $285.23 billion in 2027. By 2025, education-focused AI spending is expected to reach $6 billion.
It would be a shame not to snag a slice of this pie. Just keep in mind that to stand out and compete with the Titans, new goods must be exceptional – they must address unmet desires and bring answers to unresolved issues.
Benefits of Ed Tech Platform
The technique of introducing or creating technology tools for educational purposes is known as EdTech. This can include everything from digitizing textbooks and hosting online classes to developing educational apps suited to the user’s requirements.
EdTech provides several advantages over conventional teaching methods, including:
New Learning Methods
Mobile applications offer enjoyable, gamified learning experiences that might help students view things differently and spend more time studying.
Students may learn online at their own pace and from any location. EdTech apps are even more handy since they allow users to learn while on the go.
Easy Access to Learning Materials
Educational applications offer relevant study resources. Students may save time and effort by using an app to find and organize textbooks, articles, and other reference resources.
EdTech apps can assist in improving relationships between students and tutors, as well as between students and institutions and between parents and professors.
Even though an online course costs the same as a traditional one, it saves money on transportation and/or lodging.
How to build an Ed Tech App?
EdTech is a highly competitive sector, with new products appearing every month. Joining the fray isn’t enough to succeed. A successful product is the result of a solid business plan and meticulous implementation. Based on Appic Software’s expertise in providing high-profile applications, including cultural and educational apps, we propose that you plan your EdTech app development in the following steps:
Find your Niche
Supplemental content applications such as Duolingo, Khan Academy, Brainpop, and Quizlet. These deliver supplemental learning information in the form of films, games, simulations, and quizzes to improve performance or engagement in learning.
Technology supplements such as Kahoot!, ClassDojo, and Altitude Learning. These products do not supply content, but rather technology solutions for educational settings such as standardized testing, classroom participation, and so on.
Google Classroom and Canvas are examples of primary technological products. Many schools used these platforms throughout the pandemic because they made designing, distributing, and grading assignments easier in the context of distance learning.
Identify your Audience
Consider who your target customers are and who will buy your stuff. When developing instructional applications for children, keep in mind that your users are youngsters, but your customers are parents. Alternatively, if you design an EdTech app for schools, keep in mind that the buyers are often government entities, whereas the users are students and instructors.
What issues do you resolve for your clients? A good product solves difficulties that your consumers are presently or will be facing. Students’ pain issue, for example, is a lack of digital tools at home. According to a 2020 Pew Research Center poll, 21% of students did not have access to a computer while studying at home owing to the lockout. When they didn’t have access to dependable internet at home, 29% of pupils completed their studies on a smartphone utilizing public Wi-Fi. What is the answer to this problem? A lightweight full-featured software would make working on a mobile device easier for students.
Conduct thorough Market Research
To create an EdTech app that fits the demands of your clients, you must undertake market research:
Analyze your immediate competition – Determine who your competitors are. Which businesses do your target audience turn to for information, options, or purchases? Learn about the items that your rivals provide.
Determine what your rivals are doing well – and don’t forget to look at what they are missing in their EdTech offerings. This knowledge will not only help you stay relevant, but hitting those missing pieces in your product implies exceeding industry standards.
Examine lookalike audiences – You already know who your primary target audience is. However, for a better knowledge of user profiles, pay attention to the behaviors and habits of individuals comparable to those you’re targeting.
Choose a Monetization Model
You may utilize one of three different monetization models in your educational application:
Advertisements – You may monetize your learning app by incorporating banner ads, video ads, and interstitials.
In-app purchases allow you to earn money by offering extra features, services, and courses.
Subscriptions entail charging customers (such as schools or students) for access to your content or services.
The free Ed Tech App Kahoot!, for example, earns income purely by selling additional features (in-app purchases). Duolingo, on the other hand, employs all three monetization strategies concurrently. It provides a free basic edition that includes all of its educational content but requires users to view promotional videos. If the user wants to skip advertisements, a $6.99 monthly membership is available, which offers premium features such as limitless stickers, no commercials, and progress tracking. Duolingo also generates revenue through the sale of items such as language competency exams.
Outline your Positioning
To build a remarkable firm, consider ways to differentiate it from other goods and companies in your industry:
Check to see whether your niche is large enough – Are there enough people interested in your EdTech solution for it to be profitable?
Select a clear business model – What type of product will you offer, content or technology? Who will you sell it to, users or businesses/schools?
Create a company profile– It will help you identify your brand, express your firm’s culture, and attract new consumers.
Find Key App Functionalities
The elements to add to your EdTech app development strategy may vary depending on the idea chosen. To that end, you’ll need all or most of the following features to build a full solution.
Because education necessitates cooperation, your software must facilitate this in a variety of ways. Consider adding message boards, quick text messaging, or video conferencing options.
Assignment and evaluation
Promote communication between instructors and students. Include functionality such as task assignment, progress monitoring, and file sharing. If your product is intended for schools, provide flexible and easily accessible data storage choices to make grading and report access simple for all parties involved in the educational process.
Search and filters
To make it easier to find instructional resources.
Integration with LMS and SIS
If you’re considering EdTech app development for schools, make it simple to link your product with existing tools. Screencastify, Schoolytics, Studyo, CK-12, and Discovery Education are just a few of the education apps that connect with Google Classroom LMS.
Strong security features
EdTech apps save personal information about students. Copyright and data privacy standards must be followed when launching a new product, just as they are for online payments and banking systems. We advocate bank-level security like we did with the banking app MadAppGang created: two-factor user authentication, data storage encryption, and better network security.
How much does it cost to develop an Ed Tech App?
Calculating the cost of EdTech development is difficult since factors such as the number of features, the complexity of the app, the operating system used, development time, and deadlines all have an impact on prices. A cross-platform app, for example, will be slower, less responsive, and more prone to crash than a native app. At the same time, if you are on a tight budget, developing cross-platform software is the greatest option.
Prices might range from $15,000 on the low end to $80,000 and upwards depending on your company’s demands. If you’re new to educational app development, get in touch with one of our project managers, who can help you clarify your requirements, generate reasonable time estimates, and estimate the cost of your application.
The goal of improving education and making it more accessible and interesting is what drives the EdTech sector. It aspires to drive growth and equip students with future-ready skills by providing them with cutting-edge technology, individualized learning experiences, and global reach. If you too looking for an Ed Tech App Development Company, then you should consult Appic Softwares. We have a dedicated team of experienced developers who are skilled in developing on-demand app development and cross-platform app development.
So, What are you waiting for?