As per a study from Forrester, 77% of the customers have chosen, recommended, or paid more to a brand that has provided personalized services. Personalization in Ecommerce can help you increase sales, and bring new prospects to your business.
However, if you are looking for a complete guide on achieving personalization for your ecommerce store, you are at the right place. Here we have mentioned 8 tips that will allow you to perform personalization. So, let’s have a look at the content of this post:
Top 5 Personalization In Ecommerce Statistics
- According to 98% of the marketers, personalization improves customer relationships.
- 80% of Customers prefer to buy more when a company provides a tailored experience.
- Personalization marketing has increased AOV for 98% of online retailers.
- Inadequate personalization and lack of trust cost business owners $756 billion in sales annually.
- 46% of the brands use machine language to provide personalization to customers.
8 Easy Steps To Create Personalization In Ecommerce
Here are 8 steps that you can leverage in your store to perform personalized marketing in your ecommerce store-
Encourage Customers To Create Account In Your Store
You must collect information from your current subscribers and purchasers to create a customer profile, also known as a buyer persona. The data entered by customers when they make a purchase or join up for your newsletter is one useful source of information. Once you’ve gathered enough information, you may go over it and find characteristics that many of your clients share in common. For example, whether they belong to particular age or gender categories. Subsequently, you may utilize this data to assist you in developing the perfect client profile and focused advertising campaigns for individuals within those groups.
Possessing client profiles will facilitate the application of personalization techniques. You will be able to keep an eye on your customer’s behavior, which is something that most customers are okay with as long as it makes their purchasing experience better.
Customers can be offered information or items that would be of interest to them after you can identify them based on their profiles.
Make it simple for individuals to create accounts when you ask them to do so by including an option at the checkout that encourages users to provide their information.
Segment Email Subscribers
You can divide up your email lists into groups according to psychographic (lifestyle, activities, etc.), behavioral (based on purchases, browsing behaviors, etc.), demographic, and geographic data.
You can ensure that you distribute relevant information, for example, based on a customer’s geography, once you’ve segmented your lists. Let’s say you are advertising a “winter sale.” Emails should only be sent to subscribers who live in areas that are presently experiencing or will shortly experience winter.
Use a landing page in conjunction with your email campaign to increase conversion rates. Send subscribers an email with a link to a landing page where they may learn more about the goods or services you’ve offered, based on their past purchases. The more targeted landing page you link to (instead of the general homepage), the more likely it is that they will take action.
Include the initial names of your subscribers in the subject line of your emails, and send out birthday greetings with exclusive money-off coupons.
Additional methods of customization involve extending an invitation via email to clients to share their thoughts. These samples of business reviews enable you to personally address both positive and negative feedback from subscribers who adore your brand.
Create Personalized Messages
The front door of your online store is your homepage. In addition to ensuring that your landing page is optimized, make sure that you extend a kind greeting to customers based on their past purchases or browsing activity. You can show offers that may be relevant to a prior user and know which pages they have visited by utilizing tracking cookies.
For instance, if someone has read your blog post on “how to start an eCommerce business,” you may encourage them to download an eBook on order management systems the next time they stop by.
Or, for example, you might display “new women’s boots just-in” on the homepage the next time someone visits your website if they have previously viewed the “15% off boots section” on the “women’s sale” page.
Provide Personalized Assistance
Ask clients to take brief surveys regarding the types or sizes of products they wish to purchase. You can customize the product recommendations by keeping the results. As an online fashion company, you might offer customized wardrobe recommendations that suit different price points, body types, and preferences.
Additional marketing opportunities can be facilitated by this information, such as receiving email updates about new items that may meet the needs. You may invite a customer to use your online digital brochure maker through email, for instance, if they have indicated that they would like to create sales collateral for their website.
Use Location Data To Provide Recommendations
Therefore, you most likely know where your visitors are from whether you utilize cookies or request customer information. This is useful information that can significantly enhance a buyer’s purchasing encounter.
For instance, you can customize currencies and sizes according to the store that the visitor chooses. This implies that customers who are buying from overseas will no longer need to use size conversion charts for every product category.
You may ensure that a visitor is directed to this store the next time they visit if they have previously chosen the US option in the top bar.
Capture Audience When They Are About To Leave
Show visitors a tailored offer based on their browsing behavior just before they leave your website, encouraging them to finish a purchase or subscribe to your newsletter, for example.
Customers were given the following inducement by fashion brand Minimum to finish an order. The conversion percentage of 37.4% indicated that the campaign was a complete success.
Offer Incentives To Run Back Customers
Not only can personalization help you attract and keep consumers, but it can also help you win back previous ones. Use retargeting advertisements if you have clients who haven’t bought from you in a long time. To encourage people to make another purchase from you, include incentives like exclusive one-time discount codes combined with discounts based on past purchase history.
Use Chatbots Or Live Chat Software
The majority of businesses still employ the same pop-up chat windows for every website visitor. However, tailoring the welcome message to a visitor’s URL, browsing history, or any other information you can gather makes a lot more sense.
You can provide price breaks or other incentives to entice a visitor to complete a transaction once you have a better understanding of their behavior.
eCommerce is here to stay, and consumers want more customization from their purchasing experiences. A strategy for eCommerce personalization is necessary if you want to draw in and keep clients.
One of the biggest challenges is deciding which areas of personalization to invest in or concentrate on. This is mostly because personalization requires infrastructure and data, both of which require funding and time to develop.
Knowing which of the thousands of variables that go into personalization make sense to you is crucial, even though there are many more that can be included. With A/B testing, these variables can be determined. The server side or the front end may be used to drive these A/B tests.
To properly determine the influence of each tested variable, large-scale tests with statistical reporting can be conducted with the help of an A/B testing tool. After you have identified the valuable customization factors, you should go ahead and invest in them.
Now, in the end, we hope that through this post you were able to gain knowledge on how to provide personalization in ecommerce. However, if you are looking for an ecommerce development company, that can help you manage your ecommerce store, or help you create an ecommerce app, then you should check out Appic Softwares.
We have an experienced team of developers that can help you gain the most out of your store. You can even hire dedicated developers from us and let them manage your store.
So, what are you waiting for?