The B2B e-commerce business has grown rapidly since the start of the COVID-19 pandemic and is not showing any signs of stopping.
Online sales on B2B ecommerce sites increased by almost 18% in 2022, 1.17 times faster than the growth of all US manufacturing and distributor sales, according to the US B2B Ecommerce Market Report.
It is becoming increasingly difficult for B2B organizations to overlook the critical role ecommerce plays in their capacity to compete in the modern marketplace, as consumer trends move toward more conventional B2C sales tactics.
Where do I begin? Every B2B or wholesale firm needs an e-commerce site that offers a remarkable shopping experience in order to satisfy the demands of today’s B2B buyers.
Ways to Build a Profitable B2B E-Commerce Website
Over the last ten years, the market for B2B e-commerce has expanded dramatically. But as consumers’ expectations have grown and as buyers’ expectations have altered, the B2B industry has changed to resemble B2C more and more.
It is becoming more and more necessary for B2B companies to update and prioritize the customer experience in order to remain competitive. This can be accomplished in a number of ways, including the following:
Let shoppers know you sell B2B.
People might not be aware that you switched to working in the business-to-business (B2B) space if you were previously employed as a wholesaler or B2C supplier. It’s critical to let prospective clients know that your technology speaks the same language as their work language in order to support your B2B sales representatives.
There are several ways to do this, including distributor/wholesale signup pages, credit application links, and quote buttons.
A user-friendly, well-designed website can significantly improve your business’s discoverability and user experience.
By implementing well-considered and simplified user interface/user experience features, you may encourage visitors to checkout and, eventually, add items to their shopping cart.
Many ecommerce platforms offer B2B-specific themes to get you started on the right road if you’re not experienced with developing a good UI/UX interface. These themes also help to automate the design process and simplify things on your backend.
Rather than starting from scratch when creating a website, you can get a head start.
Responsive web design.
Your customers will become irritated with your non-responsive website even if it is well-designed and has all the bells and whistles.
Given the significance of mobile accessibility in today’s B2B business model, it is also essential that your website be optimized for mobile across all platforms, including Apple iOS and Android. Making life easy for your clients, who are likely to locate your website on their phones, will only increase sales.
It should come as no surprise given the number of data breaches that have happened in the past ten years that having a safe website is essential for both your long-term business prospects and your consumers’ comfort.
B2B payment alternatives can be authorized and processed securely if your website complies with the most recent PCI DSS rules and is secured with an SSL certificate.
Few things are more annoying than trying to navigate a slow, unresponsive website. Nearly 70% of consumers acknowledge that page speed affects their propensity to make a purchase from an online merchant, demonstrating how widespread this sentiment is.
Speed is crucial for the ultimate success of a modern B2B website, so doing everything you can to reduce page load times will only benefit you.
A content delivery network (CDN) is used by many online services to effectively transport files, pictures, and other static web material in order to achieve this. This enhances the speed of the website, which is a ranking factor for search results used by Google and other search engines.
Copies of frequently requested files are simultaneously hosted by the CDN at data centers all around the world. The node that is nearest to the customer delivers files, reducing the distance that data must travel and speeding up the loading of the website.
Detailed site search and filtering.
An excellent real-time filtering system and on-site search are essential. Make sure that customers can navigate your website easily and that they can rapidly go from page to page thanks to its main features.
Your consumers should be able to find exactly what they’re looking for and eliminate pointless distractions by utilizing features like faceted filtering and navigation. Searching for the appropriate product page or solutions shouldn’t be difficult.
Robust SEO features.
Maintaining and expanding a contemporary B2B website and business requires search engine optimization or SEO. It drives traffic to your website and improves your Google page rankings.
With the newest and best marketing solutions on the market, you can improve conversion rates, build brand recognition, and advertise your services and product catalog on Google.
Ability to customize.
Customization is essential to differentiating your website from that of your rivals. Whether you want to create self-service checkouts or bulk ordering, it lets you adjust every part of your website to attract as much traffic as possible.
Choosing a platform or designing your website with customization in mind will provide you the most flexibility as the market and trends evolve.
Include reviews and recommendations.
Highlighting the positive feedback that you now receive from your consumers is one of the best ways to demonstrate the potential of your business and product.
Think about more established online retailers like Alibaba and Amazon. A key element in their success is the feedback and recommendations they receive from customers.
You may boost your e-commerce business’s credibility and draw in more clients by displaying reviews on your website and sharing them on social media.
Includes multi-language options to sell internationally.
Make sure your business’s B2B website is accessible in several languages and currencies if you want to expand globally.
Furthermore, make sure your security requirements are up to par before relocating. For instance, the GDPR regulations in Europe may affect your marketing and sales efforts if you’re selling to that region.
Ensuring compliance and staying current can avert major issues in the future.
The Best B2B Ecommerce Site Examples
Many B2B enterprises have developed top-notch e-commerce websites that are drawing in and converting B2B buyers. These organizations range in size from major names like PayPal to smaller brands like Good Start Packaging and Harbor City Supply.
Among our favorites are the following:
Berlin Packaging, one of the biggest packaging companies in the country, has been family-run since 1938.
When developing their online store, they gave top priority to features like:
- specific qualities of an item.
- bespoke inputs to enhance processes.
- an interface that works in tandem with their current ERP.
- Personalized shipping and handling options for its clients
Now, their fully working online store is a marvel, with features like faceted search and an easily accessible consultation button. Businesses may quickly identify the services that best suit their needs from a simplified drop-down menu, and their trending goods showcase their achievements across many marketplaces.
The leading supplier of bridal gowns, bridesmaid dresses, and formal attire for men and women is Allure Bridals.
When you first visit their landing page, you’ll see pictures and videos of their dresses and formal attire, which will give you an idea of what they sell and how good it is.
The effortless scroll design and multifaceted search and filtering features let prospective clients peruse the diverse array of apparel, accessories, and literary works that they provide. Everything a prospective bride might possibly want is readily available to her.
Established in 2005, Theo Chocolate has rapidly emerged as one of the leading organic chocolate companies in the country because to its customer-focused, family-oriented philosophy.
With vibrant, welcoming colors used throughout the website, this approach is immediately apparent as soon as the homepage loads. Their corporate policies and mission statement are prominently displayed, giving prospective clients an idea of the type of firm they run and their values.
Furthermore, their incredibly thorough product websites explore every facet of their chocolate pieces, including the ingredients and the origin of the cocoa beans.
Their messaging effectively creates the impression that joining the Theo family is just a short step away by taking clients on a tour of the product.
The Final Word
Because ecommerce is expected to account for 17% of all B2B sales by 2023, B2B firms must embrace ecommerce if they hope to compete, and this begins with their website.
Given that 51% of business buyers visit B2B ecommerce sites because they are drawn in by an exceptional user experience, every B2B brand needs a B2B ecommerce solution that satisfies their consumers’ online buying needs.
As the world of consumers and sales becomes more digital, B2B companies will have to complete the process of creating a feature-rich, premium e-commerce website. Moreover, if you are looking for a B2B e-commerce development company that can help you get the most out of your project, then you should check out Appic Softwares.
We have an experienced team of developers that can help you generate more leads and gain higher traffic. So, what are you waiting for?