As per research, a Shopify merchant can make $1,000 to $100,000 depending on the products the merchant is dealing with. However, it is not only the products but also the marketing strategy a merchant is adapting to make its store successful.
However, if you are planning to launch an online store but are confused about which platform to choose, then this post is for you. Here we have mentioned 9 reasons why you should go with Shopify rather than any other platform.
What Makes Shopify Special?
Shopify is built to provide a branded experience to customers and make life easy for merchants. It has a unique marketplace that provides solutions to almost every need of a merchant, ranging from logistics solutions to customer support solutions.
Shopify plays an active part in providing solutions to merchants via chat, email, and even call. Moreover, Shopify has a community with more than 9 million merchants through which you can easily get help.
They also conduct webinars in which they instruct and develop new merchants on how to operate Shopify effectively and use it to its full potential.
Allows Easy Third-Party Integration
Shopify has a marketplace wherein you can find tools that support your business. For example, if you run a dropshipping store then you can find solutions like return management software, order fulfillment software, CRM, and so on.
All this software can help you automate your workflow and allow you to spend more time on other resourceful activities.
Shopify Supports Blogs
Writing blogs is one of the major ways of gaining organic traffic through search engines. Thus, Shopify provides you with an option to publish blogs and showcase your unique selling points to customers.
However, posting blogs won’t help, you need to do proper keyword research and then start writing content.
Shopify Has An Abandoned Cart Feature
Do you know approximately 70% of online shopping carts are left abandoned? To help you reduce this rate on your store, Shopify can send customized emails to your customers engaging them to make the purchase.
However, if you want a more dedicated abandonment cart recovery, then you can integrate third-party applications from Shopify’s marketplace and run target marketing campaigns.
Shopify Email Marketing
Shopify allows you to create targeted email marketing campaigns through a customized email domain. This helps you build trust among customers and the click rate on your campaigns would also increase.
Email campaigns are an effective way of gaining new customers and for every $1 spent the average ROI is $40.
Shopify Analytics & Reports
Shopify has an inbuilt analytics reporting feature that lets you get an overview of how your business is performing. Some of the reports that you can collect from Shopify are-
Financial reports
Inventory reports
Customer behavior reports
Marketing reports
Sales report
Customer reports
You can even create custom reports on your store to get a better understanding of how your business is performing.
Payment Integration
Shopify can easily integrate with 70 payment gateways. Moreover, Shopify has its payment option which is powered by Stripe. If you integrate other payment gateways then you need to pay certain charges to Shopify which we have mentioned in this blog-
Through Shopify, you can add unlimited products to your online store. It also provides product variations with which you can list product variations such as SKU, size, weight, prize, and more.
You can even add various images of a singular product, which allows you to scale up user experience and reduce returns in your store.
Security & Shipping
Shopify offers a free SSL certificate for every store and secures all your data, transactions, page content, and so on. Furthermore, merchants can also get automatic shipping rates from major shipping carriers like FedEx, USPS, UPS, and so on.
Shopify also handles major country and state tax rates based on location.
We even created a top-performing Shopify store that you should check out
Now, in the end, we hope that through this post, we were able to help you provide fresh knowledge on the features of Shopify. Other than all these features, Shopify can al
so be translated into 50 languages and help you cater to your global clients.
However, if you are looking for an ecommerce development companythat can help you create an app and website, then you should visit Appic Softwares. We have an experienced team of Shopify developers who have created more than 50+ Shopify stores. We can use the latest technologies like Flutter, Angular, AI, and more to launch your app.
Source: https://help.shopify.com/en/support
