Carousell Statistics 2025: Traffic, Revenue & More

Carousell is a buy-and-sell portal that was founded in Singapore in 2012. At first, users could only buy and sell used smartphones on their portal, but now they can list cars, fashion items, and more on their store. Built on a robust website designing framework, Carousell ensures a seamless user experience and intuitive navigation for buyers and sellers alike.

If you are looking for statistics related to Carousell, then you are at the right place. Let’s have a look at the content of this post and help you gather more information about Carousell.

What Is Carousell?

Carousell is a Singapore-based online marketplace and mobile app that allows users to buy and sell a wide variety of new and secondhand items. It was founded in 2012 by Quek Siu Rui, Marcus Tan, and Lucas Ngoo, and it has since become one of the largest and most popular online classifieds platforms in Southeast Asia.

Carousell’s platform enables users to list items they want to sell, such as electronics, clothing, furniture, collectibles, and more. Buyers can browse these listings, communicate with sellers, and make transactions within the app. The platform also includes features such as chat messaging, location-based search, and user ratings to facilitate safe and convenient buying and selling experiences.

Originally launched as an MVP for an ecommerce website, Carousell focused on simplicity and essential features to test market viability before scaling up. Over time, the platform has expanded its services and presence in various Southeast Asian markets, including Singapore, Malaysia, Indonesia, the Philippines, and Taiwan. It has gained popularity for its user-friendly interface and its role in enabling people to declutter their homes, find unique items, and generate extra income through online sales.

For entrepreneurs and startups aiming to build similar platforms, understanding the software development cost for building such a scalable and secure marketplace is essential, especially when planning the technical foundation and future enhancements.

Carousell Key Statistics

• Carousell had 6.2M visitors on its website in August 2023.
• The average duration a customer spends on Carousell is 2:54 minutes.
• On average, a visitor visits 3.50 pages on Carousell.
• Carousell has a 59.44% bounce rate on its website.
• It is ranked #1 under the category of Ecommerce and shopping in Taiwan.

Carousell User Statistics

• Carousell had +414.9K visitors in August as compared to July 2023.
• Carousell saw a +7.21% change from July to August 2023.

Monthly Carousell Visitors

Bonus read: BeReal Statistics

Carousell Revenue Statistics

• Carousell had $82.5 million in revenue in 2022, which was 67% more as compared to the previous year (2021).
• In 202,1, Carousell had $49.5 million in revenue.

Carousell Yearly Revenue & Losses

Carousell Net Worth

• Carousell became South Asia’s online marketplace unicorn with its net worth reaching $1.1 billion.
• The company raised its funding round and got funded by STIC Firm.

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Carousell Demographic Statistics

Carousell Geographical Statistics

• The highest traffic on Carousell comes from Taiwan (56.2%) followed by Indonesia (30.85%).

Carousell Gender Demographics Stats

• 56.68% of the total traffic on Carousell is male, and the rest 43.32% are female.

Age Distribution On Carousell

• 25-34-year-old is the highest number of visitors (29.5%) on Carousell, followed by 35-44-year-olds (21.63%).

Also Read: How To Create An App Like Carousell?

Carousell Traffic Statistics

Carousell Marketing Statistics

• 52.67% of the total traffic on Carousell comes organically.
• 41.82% comes directly.

Social Media Traffic Distribution

• Carousell’s highest traffic from social media comes from YouTube (45.93%) followed by Facebook (25.81%).

For a comparison with India's largest social commerce marketplace, see our Meesho statistics: revenue and market share roundup.

Conclusion

By looking at all the stats mentioned above, we can see that Carousell is growing at a rapid pace. The company recently became a unicorn by having a net worth of $1.1 billion.

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Statistics Source

• Similarweb
• CNBC
• Onlinemarketplace

FAQs

1. What is Carousell used for?

Carousell is an online marketplace where people can buy and sell both new and secondhand items. It started with just smartphones, but now supports a wide range of product categories like electronics, cars, fashion, furniture, and more. Users can post listings, chat with buyers or sellers, and complete transactions, all within the mobile app or website. It’s very popular for people looking to declutter their homes, find good deals, or earn extra income.

2. Is Carousell available outside Singapore?

Yes, Carousell is now available in multiple Southeast Asian countries. After starting in Singapore in 2012, the platform expanded into Malaysia, Indonesia, the Philippines, and Taiwan, and even has users in Hong Kong and the United States. It is especially popular in Taiwan, where it ranks #1 in the ecommerce and shopping category. This shows that Carousell has grown into a strong regional player in the online classifieds space.

3. Can I build an app like Carousell?

Yes, building an app like Carousell is possible, even for startups. Most companies start by creating an MVP (Minimum Viable Product) for an ecommerce website, and you should know how to build a successful ecommerce website. An MVP includes basic features like user registration, product listings, chat, and payments to test your idea. Once it’s working and you gain users, you can add more features.