Our lives are impacted by the internet in every way. We use it for working, studying, having fun, and interacting with others. We shop using it as well. Adults of the current age have only known a world with the internet, and e-commerce will only increase in size as they and future generations continue to spend more money. As of right now, 43% of consumers research things online and on social media before making a purchase, and by 2024, American e-commerce sales will reach $476 billion. If retailers want to contact consumers, they cannot afford to remain offline. Businesses may expand into new areas and build resilience by selling on e-commerce platforms in case their physical storefronts need to collapse. Even before you create a physical shop, an e-commerce website may help you establish your brand and reach a global market if you're just starting out. You can take control of every element of your customers' experience, from branding to shipping and customer support, by launching a dedicated e-commerce website. Whether you decide to construct it yourself or hire a developer, understanding the steps involved will help you make wise decisions and ensure that your website is optimized to sell your goods. Ecommerce Selling Statistics Why Create an Ecommerce Website? How to Build an Ecommerce Website Step-by-Step Find Your Perfect Ecommerce Platform Purchase a Domain Name Select Your Templates: Choose a Theme That Reflects the Goal of Your E-Commerce Website Add Your Products Set up Payment Methods Sort out Your Shipping Settings Preview and Publish Your Online Store Ecommerce Selling Statistics E-commerce is expanding daily and presents companies with exceptional chances to engage with their intended market. Offering customers easy ways to buy might be beneficial for a well-designed online site. By 2023, e-commerce will account for 22% of all retail sales worldwide. By 2023, internet sales are predicted to account for 22% of all retail sales worldwide, up from 14.1% in 2019. A change in buying habits is mostly responsible for this rise, while more e-commerce sites are also contributing to it. Entrepreneurs may benefit from this worldwide occurrence by providing customers with the option to purchase a product as soon as they make up their mind and by connecting with clients abroad via foreign websites and delivery. In the first quarter of 2020, 11.5% of total sales came from e-commerce. E-commerce sales are predicted to have accounted for 11.5% of total sales in the first quarter of 2020. As a result of COVID-19, more individuals are making purchases online, and e-commerce revenue has increased all year long. Businesses have the chance to demonstrate that the top e-commerce sites provide top-notch online services as more customers make purchases online, fostering customer loyalty for the post-COVID-19 era. Why Create an Ecommerce Website? There are additional reasons to start an ecommerce firm, even if it is evident that the expansion of ecommerce has several positive effects on a company's bottom line. Businesses have many options to build relationships that result in expansion when they have an online presence. Acquisitions of new markets. It may be challenging for many firms, particularly startups and small enterprises, to attract clients in new areas with just a storefront. You can reach online clients with an e-commerce site that you could not reach with traditional brick-and-mortar sales. Provide distinctive retail experiences. By using films, anecdotes, and individualized services to create a distinctive shopping experience, online firms may also have a direct influence on the consumer journey. These shopping experiences don't have to stop at the register however since you can connect with consumers via social media and email marketing. These remarkable encounters have the ability to persuade consumers that internet buying offers inclusive alternatives that are often unavailable in physical stores. Make your brand stronger. When you sell on an online marketplace such as eBay or Amazon, the listings for your items are generic and often include the branding of the platform. Some clients may not even be aware that they are making purchases from you, which means they won't be introduced to your brand. You will have control over how your items are displayed if you build your own e-commerce website. It's you that your clients remember, not the store. How to Build an Ecommerce Website Step-by-Step You may be surprised at how easy it is to build an e-commerce website. Even if the majority of the work is now done for you by ecommerce solutions, you still need to know what is available and what your website requires. You can create a beautiful website that develops and changes with you over time if you put in enough research. Choose the ideal e-commerce platform for you. Get a domain name. Locate a developer. Select an e-commerce theme. Tailor your online store template. Include your merchandise. Establish a payment plan. Adjust the shipment parameters. Examine, publish, and preview your online shop. Find Your Perfect Ecommerce Platform Your initial step should be to choose the best e-commerce website builder for your needs. Having one that can fulfill the requirements of your business and goods is crucial. E-commerce platform types. There are three primary categories of e-commerce platforms available, each with unique features and suitability for various company needs. Here's what you should be aware of: Accessible Open-source systems, as the name implies, make their source code available to everyone who wishes to use them without restriction. It is very customisable and may be installed for free. But in order to utilize open-source platforms effectively, one often has to know sophisticated coding. Security breaches are another issue, and in order to keep the security up to date, customers often need to pay personnel, which might prove to be more expensive than a platform subscription. SaaS A platform for online shopping that is provided as a subscription service is called Software as a Service, or SaaS. These systems often have strong security, are scalable, and are simple to use. They can manage the operational procedures, such as checkout and payment processing, since they were created especially for e-commerce. SaaS pricing is an issue since there are monthly membership fees, transaction fees, and plug-in app costs. Additionally, some services can have limited branding, which would restrict your design inventiveness. For instance, Wix-powered websites display "powered by Wix" at the bottom of the page, so you're simultaneously advertising Wix and your brand. With premium services, you often have greater creative freedom to design a style that is unique to your company. Headless business The shopping cart and display layer of online stores are kept apart via headless commerce. This implies that you may utilize an e-commerce engine on the backend to fuel a frontend technology, such as a content management system (CMS), digital experience platform (DXP), progressive web app (PWA), or other technology. Businesses have a great deal of creative power and may swiftly make changes that affect customers because to headless commerce. Businesses may also outsource security and PCI compliance and get more control over their shop while reaching market sooner and at a reduced overall cost. Hosting for E-Commerce. It is ecommerce web hosting that houses your data. Consider your alternatives carefully as they may affect expenses and security. Cloud E-commerce websites housed off-site are referred to as cloud hosting. Usually, headless commerce or SaaS enterprises supply it. The platform oversees updates, fixes, and upgrades that contribute to the security of websites in addition to uptime. Open source solutions could also provide a cloud alternative that covers hosting expenses, but the retailer will still be responsible for security upkeep. In-person E-commerce websites housed on company-owned servers are referred to as "on-premise hosting" and often use open source software. To make sure the website is up and safe, the business must have room for the server, manage the installation, and employ maintenance staff. Generally speaking, this is more practical for big businesses. Factors to take into account while selecting an online store. For your clients to enjoy the finest online shopping experience, a number of technologies must function flawlessly. To make sure your chosen e-commerce platform functions at its best both now and in the future, have a look at how it handles the following tasks. Website functionality To ensure that your website is accessible to clients when they want to purchase, make sure the platform is reliable and has a great uptime record. A site with unlimited API calls is easy to maintain, and fast-loading pages provide the greatest user experience. Traffic volume capability Can you satisfy your existing traffic demands with the platform? Does it have the capacity to develop as your company does? Can it manage major holidays like Cyber Monday and Black Friday? mobile-friendly design Since more people are making purchases on mobile devices, it is critical that your platform be able to optimize your website for the best possible mobile experience. Seek methods to use mobile technology—such as geolocation, which enables consumers to locate the closest store—to improve the customer experience. Safe data and payment transactions The platform ought to have the capacity to safeguard both your and your customers' data. Security features like SSL and PCI are included in the monthly pricing of SaaS systems. Due to the increased risk of attack, self-hosted and open-source solutions need a deeper grasp of security. A tool for creating e-commerce websites. The base of your online shop is your website builder. Compared to generic website builders with an ecommerce add-on, alternatives specifically made for ecommerce provide you more choices and more opportunity to expand. Here are some to think about: Shopify https://youtu.be/rH1OKD_ZSIw?si=ZvuxQXpf3QTui6vu Another completely hosted SaaS option that is well-known for being fast and simple to set up is Shopify. Although they offer a large selection of plug-ins, the cost might go up rapidly if you need to use them often. Shopify can readily manage increases in traffic since it can process a large number of transactions per minute. Magento Since Magento is a self-hosted solution, you have complete creative control. To fully utilize the platform, however, you will need to know how to code. It can handle immediate transactions and product recommendations, and it offers a large selection of integrations. WooCommerce Installing WooCommerce is free since it is an open-source WordPress plug-in. Most people who use it already have a WordPress website. WooCommerce is very customizable, versatile, and its safe code is audited by industry professionals. Purchase a Domain Name Your domain name may be moved to your online shop builder if you already own one. Make sure your domain name complies with the following best practices if you don't already have one. Steer clear of fancy spellings. A domain name should be simple to write and remember, so steer clear of fancy spellings. It need just be simple to spell—google wasn't even a term before Google invented it—rather than necessarily passing a spelling test. It should be simple to pronounce as well, as you want them to recommend it to their friends. Steer clear of hyphens and numerals since they complicate sharing the website URL with others. Steer clear of generic names. There are two issues with generic names: either consumers will forget the name or they will choose a business with a similar name that ranks higher in search engine results pages (SERPs). Make sure your domain name stands out since a memorable name is a brandable name. Shorter is preferable. To make your domain name simpler for your consumer to remember, try to keep it between six and fourteen letters long. Even if people discover you via a search engine, using shorter names in your marketing makes it easier for you to reach a larger audience. Select Your Templates: Choose a Theme That Reflects the Goal of Your E-Commerce Website Themes, also known as templates, are pre-made pages that you can edit to fit your brand and improve the appearance of your website without needing to know how to code or design. When choosing a template, keep the following aspects in mind: Customer guidance. The key to a great client experience is easy navigation. Customers will use the back button and shop elsewhere if they are unable to locate what they are looking for. Customers read from left to right, thus the left side of the page has an easy-to-see navigation bar. Homepage design. Does the webpage of the template represent your brand? Does it feature sections where you may add pictures, videos, or slideshows? Is there a place on the website where you may tell people your story? Make sure the template makes it obvious what kind of company you are from the outset to potential customers. Options for customization. Which sections of the page are customizable? Exist a typeface and color palette that go with your brand? How many pictures are you able to add? Can the way items are shown be altered? Is it possible to integrate social media? Take into account how many applications you'll need to connect with the template, since most online store builders rely on apps to offer functionality that aren't built-in. Add Your Products Because they showcase your offerings to consumers, product pages are some of the most important pages on your website. Make the effort to showcase your new items in the best possible way by adding catchy photos, well-written product descriptions, and intuitive category navigation. Descriptions of products. A crucial component of every e-commerce website is the product description. They enable bots to index your website for SEO and provide your consumers descriptions of the product's features, colors, textures, dimensions, and/or value. When crafting descriptions, steer clear of clichés, lengthy words, and intricate wording, and ensure that the descriptions address the following queries: For whom is the product intended? What are the essential details of the product? Where may a person use this product? When is the right time to utilize the product? Pictures of products. High-quality product photos are crucial since visual information engages visitors to websites. When taking pictures, keep the following things in mind: Make use of top-notch photos. Pictures convey how valuable and high-quality your product is thought to be. Exceptional images help your items stand out. Additionally eye-catching, vibrant photographs entice viewers to continue exploring. Verify that every picture has the same size. Every picture must be the same size as disparately sized images sometimes cause your gallery to seem out of alignment. To get each image the proper size, use an image editor. Include a photograph of a product variant. The majority of photos need to be of the thing alone, showcasing it from every viewpoint. A picture of the object in use taken in its natural setting should also be included. These are useful for increasing emotional involvement on product sites and on social media. Category of products. To make it easier for consumers to locate what they're searching for, you may add goods to categories like clothes, movies, and books. In order to help consumers stay within their budget, categories may also be utilized with filters to help them select through certain brands or price ranges. Moreover, highlighted products are an excellent method of guiding clients along your chosen shopping route. Set up Payment Methods To close a deal, the appropriate payment mechanism is necessary. If the process is too difficult or unreliable, your consumer can leave their cart and not come back. Ensure that it satisfies your requirements for payment processing. Payment gateways for e-commerce come in three varieties. Payment gateways come in three varieties, each with advantages and disadvantages. Consider the precautions you must take to ensure the security of payments and data when selecting a gateway. Changes Directions To complete the payment, a redirect sends the client to an other website. PayPal is the most often used example. For shops, this is an easy fix that transfers security worries to a third party, but it requires an additional step from consumers, which may turn them away. Payment off-site, checkout on-site The front end of the payment, including data collection, is hosted by this gateway; however, the payment processing happens elsewhere. This service is provided by the well-known corporation Stripe. Customers won't have to take additional steps, but you must make sure your website is securely secured in order for the payment processor to get information. Payments made on-site Since on-site payments take place on your property, you retain all authority and accountability. Large companies that handle a lot of payments may use it since they can afford to maintain it secure and operational. Advice on selecting the payment interfaces you use. Credit card information is encrypted and sent to your payment processor via a secure payment gateway integration. Because it's a crucial component of your online store, make sure you know exactly what your payment integration offers. Determine the degree of integration ease. Consider how simple it is to include the system into your website. Does it function with the chosen e-commerce platform? Take into account client testimonials Examine client testimonials on various websites. Is there any reason to trust the gateway? Does it function reliably? Has it been difficult for anyone to pay or receive money? Remember the costs. Every stage of the procedure entails expenses, including receiving payments and handling returns. Go over the small print to make sure you are aware of and comfortable with the system's cost. secure and compliant with PCI The Payment Card Industry Data Security Standard is referred to as PCI. This guarantees the security of credit card information. As penalties, legal action, and a loss in consumer confidence may result from non-compliance, be sure your gateway is safe and compliant. Additionally, you should confirm that your website is SSL-certified to guarantee the security of all customer-to-merchant transactions and information. Sort out Your Shipping Settings One essential element of e-commerce is shipping. Buyers want their purchases delivered quickly, so consider your delivery options carefully. Choose your shipping guidelines. Carriers and costs are included in your shipping policy. Are you charging a variable price, a set rate, or nothing at all for shipping? With whom are you shipping? Additionally, think about if you want to ship abroad. If not, make sure the information is easily accessible so that clients from other countries won't be dissatisfied when they check out. Choose delivery options for online stores. Choose the delivery option you want. Are you dropshipping, or will you be packaging yourself? You may automate that aspect of your company and free up your time for other tasks with shipping software that integrates easily with the rest of your process. Preview and Publish Your Online Store For your launch to be successful, every feature on your website must function properly. In the event that a link breaks, payments fail, or the website is not optimized for mobile devices, you run the risk of losing consumers and experiencing delays while you make necessary corrections. Prior to pressing the publish button, make sure everything has been tested. How does the checkout process operate? Try out an order for yourself. Is it possible to add items to the cart? Has the payment been completed? Have you gotten every email you anticipated as confirmation? Is it possible for the shop to operate? Visit each button and create a link on your website. Are the links and buttons functional? Are categories and filters functional? Does the 404 page send users back to your website when a link breaks? Is the store mobile-friendly? Utilize a mobile device to browse the shop. Do the measurements match up? Do the buttons click easily? On a smaller screen, are the visuals clear? Check your shop using several browsers. Try the shop out on as many different web browsers as you can, such as Edge, Firefox, Chrome, and Safari. Verify that it works on all browsers, and let the developers know if you run into any problems. Configure the store's parameters. Measurement units, tax, language, time zone, location, and contact information are all included in the shop settings. Prior to launching, make sure that all of these are configured appropriately. Conclusion creating a successful e-commerce website in 2024 requires a strategic approach, incorporating cutting-edge technology and user-centric design to meet the evolving needs of online shoppers. By implementing proven strategies and staying abreast of industry trends, businesses can establish a competitive and thriving online presence. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
Businesses face a wide range of obstacles in inventory management, including issues related to accurate tracking and efficient management. Consumers expect a hassle-free, fast experience in today's dynamic retail environment, and traditional methods of managing inventories frequently fall short of their expectations. Retailers are now concentrating on streamlining their inventory management with cutting-edge technologies like artificial intelligence due to the increasing demand for omnichannel fulfillment. AI is a powerful tool for inventory management that gives companies more control and ability to manage their stock. Artificial Intelligence (AI) leverages real-time algorithms and data analytics to optimize inventory management processes, while also addressing complex challenges. This change plays a critical role in changing how companies handle and resolve inventory control problems. This revolutionary technology reduces operating costs and stockout risk by ensuring efficient use of resources. Businesses can gain a competitive edge in the market by implementing a well-managed inventory management system, which enhances decision-making accuracy. In order to thrive in the current business environment, companies must implement AI for inventory management. We'll go over the top ten ways artificial intelligence (AI) is changing inventory management in this blog, as well as the most popular use cases and related difficulties. Let's first examine the effects of cutting-edge technologies, such as artificial intelligence, on inventory management. Recognizing AI's Effect on the Effectiveness of Inventory Management 10 Ways AI Revolutionizes Inventory Management Use Cases of AI in Inventory Management Systems Challenges of Implementing AI in Inventory Management and Solutions to Overcome Them What is the Future of AI in Inventory Management? Recognizing AI's Effect on the Effectiveness of Inventory Management AI is transforming inventory management in a number of ways, including asset maintenance, quality control, customer service, monitoring, and personalization. AI uses the power of data analytics to sift through massive datasets, finding important patterns and insights that are crucial for making well-informed decisions. By accurately forecasting variations in demand, AI-based inventory management helps organizations lower the risk of stockouts or overstock situations. Artificial intelligence also increases productivity in inventory management procedures by automating tedious tasks like order processing, tracking, and replenishment. This saves money and time while lowering the chance of human error. Overall, by enabling optimal stock level maintenance, AI-powered inventory management guarantees that businesses benefit from a streamlined and flexible system. 10 Ways AI Revolutionizes Inventory Management Effective inventory management contributes to increased workflow agility and efficiency for businesses. By using AI to inventory management, companies can maximize resource allocation and respond quickly to changes in the market. Let's look at the top ten ways that cutting-edge technologies, like artificial intelligence (AI), simplify inventory management: Real-Time Inventory Management AI systems integrated into real-time inventory management make it easier to track and control inventory across multiple locations. AI inventory management ensures higher accuracy and a significant boost in overall output. Businesses can make proactive changes and timely decisions by continuously monitoring their inventory status thanks to this state-of-the-art technology. Moreover, businesses can lower the likelihood of stockouts and overstock situations, which lowers holding costs, enhances supply chain efficiency, prevents financial losses, and raises overall profitability. Managing Risks Inventory management with artificial intelligence guarantees quick detection and mitigation of possible supply chain hazards. Artificial Intelligence (AI) employs advanced analytics to detect supply chain disruptions, such as potential natural disasters that may impact inventory levels. Businesses can put strategic measures in place to address and mitigate possible disruptions to their inventory thanks to this proactive risk identification. To forecast any supply chain risk, artificial intelligence algorithms can look at historical data, current market trends, and outside variables. Simplified Demand Prediction AI transforms demand forecasting and improves a variety of business processes with previously unheard-of levels of efficiency. Artificial Intelligence (AI) utilizes machine learning algorithms to assess vast datasets, encompassing real-time information from multiple sources such as industry trends and consumer behavior. For example, generative AI in inventory management automates tedious and repetitive tasks while also detecting complex patterns and correlations that human analysis might overlook. With a more adaptable and effective demand forecasting system, businesses can anticipate variations, maximize inventory levels, and boost operational efficiency. Intelligent Robotics for Smarter Warehouse Management By effectively navigating warehouses, optimizing picking routes, and automating tasks like order fulfillment and inventory tracking, AI robots facilitate the management of warehouses. Overall productivity is increased by their capacity to cooperate with human workers and adjust to changing surroundings. Stockouts can be avoided, excess stock can be minimized, and accurate demand forecasting is made possible by AI-driven predictive analytics with robotic capabilities. Thus, AI robots create a more intelligent and flexible warehouse environment where automation and human expertise work together to ensure optimal efficiency. Data Mining Because AI can analyze historical and present data, extract valuable information from large databases, and improve precision, data mining transforms inventory management. This proactive approach minimizes excess inventory and maintains stock levels to optimize the effectiveness of the supply chain. Through the detection of patterns in consumer behavior, AI-driven data mining assists businesses in aligning their inventory with market demands. Moreover, it aids in decision-making by providing useful information for adjustments. Enhanced Openness and Credibility Blockchain technology's strength combined with AI increases stakeholder trust and transparency in inventory management. By ensuring product traceability across the supply chain, it contributes to maximizing inventory visibility for all involved parties. Moreover, every transaction made along the supply chain is recorded in an unchangeable, tamper-proof record thanks to blockchain and AI. This increases accountability while also fostering stakeholder trust. The decentralized nature of blockchain technology ensures secure data storage and instantaneous data access, thereby enhancing the supply chain's overall resilience. Error risk is decreased as a result of increased transparency across the inventory management ecosystem. Equipment Predictive Maintenance Artificial intelligence in inventory management provides equipment predictive maintenance by analyzing sensor data. Companies can minimize downtime and maximize the availability of spare parts in inventory by anticipating and preventing equipment failures. Additionally, by extending the equipment's lifespan, AI-driven predictive maintenance makes timely interventions possible. By routinely evaluating the state of their equipment, businesses can proactively plan maintenance strategies to minimize disruptions and guarantee operational continuity. By preventing serious malfunctions, this lowers costs and boosts overall productivity. Management of Supplier Relationships Artificial intelligence evaluates market trends, supplier performance data, and logistics to efficiently manage supplier relationships. Businesses can maintain efficient inventory levels, guarantee on-time delivery, and minimize disruptions by effectively managing these relationships. AI in supplier relationship management (SRM) aids businesses in recognizing potential hazards and opportunities within the supply chain. By employing predictive analytics to anticipate changes in supplier performance and market conditions, businesses can take proactive measures to adapt. This strategic insight enhances supplier collaboration and creates a more resilient and adaptable supply chain ecosystem. Strategies for Dynamic Pricing AI makes it possible for companies to implement dynamic pricing plans, which allow them to adjust prices in response to real demand. In contrast to static pricing models, dynamic pricing makes adjustments based on a variety of factors, such as seasonal variations and market trends, by continuously analyzing real-time data through the use of AI algorithms. Businesses can refine their pricing strategies by identifying patterns and correlations through this in-depth analysis. AI-powered data analysis ensures maximum revenue generation by protecting against overpricing or underpricing. Thus, businesses attempting to strike a balance between satisfying customer demand and optimizing profits can use AI-powered dynamic pricing as a tactical tool. Alignment of Orders Through the analysis of past purchasing trends and preferences, artificial intelligence plays a critical role in optimizing customer orders. By tailoring their inventory to meet customer demands, businesses using AI in inventory management are able to cut down on excess stock. Moreover, by matching inventory to particular customer preferences, AI-driven customer order optimization fosters a personalized shopping experience. By regularly analyzing customer data, businesses can anticipate emerging trends and make necessary inventory adjustments to ensure a seamless customer-centric supply chain. This enhances client happiness while boosting brand loyalty and encouraging general company expansion. Use Cases of AI in Inventory Management Systems Large corporations such as Walmart, Amazon, GE, and others use AI-powered inventory management to optimize their processes. Let's examine a few practical uses of AI in inventory management: The Automated Resupply Systems at Walmart Walmart employs AI-powered automatic replenishment systems that take sales trends, shelf life, and supplier performance into account. This ensures optimal stock levels and reduces the need for manual intervention. Supply Chain Management at Procter & Gamble (P&G) P&G uses advanced analytics and machine learning algorithms to analyze large datasets, including past sales data, market trends, and external factors, in order to accurately forecast demand. Consequently, P&G is able to optimize its inventory levels, reduce the likelihood of stockouts or overstock situations, and better manage the performance of its supply chain. The AI-Powered Demand Forecasting on Amazon Amazon employs AI algorithms to analyze historical data, consumer purchasing patterns, and other variables like the weather in order to accurately estimate demand. By doing this, stockouts are reduced and product delivery is guaranteed on schedule. GE's Equipment Predictive Maintenance In its production facilities, General Electric (GE) uses AI to carry out predictive maintenance. By analyzing data from equipment sensors to forecast when machines break down, they minimize downtime and maximize spare part inventories. These actual instances of AI applications in inventory management show how companies can use the technology to increase efficiency, reduce costs, and stay competitive in ever-evolving markets. Now let's examine the difficulties and problems associated with implementing AI as well as possible solutions. Challenges of Implementing AI in Inventory Management and Solutions to Overcome Them There are several advantages to integrating artificial intelligence into inventory management, starting with process optimization. It is, nevertheless, also fraught with difficulties that must be resolved. These are a few of the issues and fixes surrounding the use of AI to streamline inventory management. Complexity of Implementation Artificial intelligence integration in inventory management is frequently difficult since it takes a lot of time and resources. In order to ensure success, it also requires an effective team of experts who can work on the integration process with ease. Solution: Work with a seasoned AI development firm that can assist you in creating software for AI inventory management and in creating strong integration plans. Data Correctness Artificial intelligence is not always guaranteed to produce the same results because it mainly depends on precise and high-quality data. Data that is inconsistent or untrustworthy can affect the decision-making process overall and result in inaccurate forecasts. Solution: Use data quality control procedures, audit and clean databases on a regular basis, and use data validation techniques to guarantee that input data is impartial, accurate, and dependable. Security Issues AI works with inventory and supply chain data that is sensitive to security risks such as data breaches and cyberattacks. Solution: You can protect your AI inventory management system by putting strong cybersecurity measures in place, keeping up with the latest security best practices, and utilizing encryption protocols. Financial Restraints Few businesses, particularly smaller ones, may find it difficult to justify the initial costs associated with implementing AI solutions for inventory control. Solution: Investigate cloud-based AI pricing strategies that are scalable, think about pilot projects to demonstrate return on investment, and seek out funding sources to get past initial financial constraints. What is the Future of AI in Inventory Management? Real-time optimization, predictive analytics, and automation advances are key components of artificial intelligence's future in inventory management. AI-powered predictive analytics will advance further since it gives companies insightful data about customer behavior and emerging trends. Another aspect of AI-driven inventory management is real-time optimization, which enables companies to take well-informed decisions based on data in real-time, promoting flexibility in response to changing market conditions. AI plays a critical role in inventory management by minimizing errors and cutting expenses. Companies can efficiently reduce their operations while increasing inventory management accuracy. Thus, the application of AI to inventory management has the potential to not only streamline operations but also advance companies' competitiveness and efficiency. Conclusion By 2024, the use of AI in inventory management is expected to transform workflows and boost productivity. The ten game-changing strategies we've outlined in this guide represent a revolutionary step for companies, guaranteeing more efficient operations and better overall performance in the dynamic field of inventory management. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
What is Video Commerce? Video content is used in video commerce to advertise and sell goods and services online. It stands for the nexus of e-commerce and video content, where online video is utilized to market and sell goods and services. With this innovative method, which blends the ease of online shopping with the allure of visual storytelling, clients can view and buy products straight through video content. This creative format, which includes a variety of video formats, including live interactive sessions and pre-recorded shoppable content, is revolutionizing traditional e-commerce by bringing personalization and engagement to the process. What is the importance of video commerce? What are the different types of video commerce? What is the importance of video commerce? For retailers, it's crucial because it enables them to discuss the product in greater detail and provide the customer with an experience that ultimately reinforces the brand. We discuss the components of video commerce that are currently driving the growth of e-commerce in this article. For background, think about how crucial TV advertising has been in raising consumer awareness and promoting brand and product consideration. Videos can provide customers with an in-depth and engaging product demonstration. Why not include video on the website's home page to introduce the brand and on product pages to highlight the advantages of the products? Conversion rates on websites that use video commerce increase dramatically—by 50% to 100%, on average. A lot of work is being done to support increased conversion through video as video commerce has grown in importance in e-commerce strategy. It offers e-commerce the following significant advantages: Depth: A video provides the viewer with more depth than a single image and a great deal of information much faster than reading. Videos consistently generate higher click-through rates because people enjoy watching moving pictures. They are responsive. Simple to produce: People already know how to shoot and edit a film thanks to the widespread use of high-resolution smartphones cameras, which lowers the cost of professional video production. Extended dwell time: People stay on your website longer just because your video is longer—it can be 15 seconds, 30 seconds, or even minutes. Crucially, after watching the video, customers can explore the themes further on the website, which raises brand awareness even more. Increased propensity to buy: Viewers of videos are far more likely to become customers. Search results on Google Video searches yield some of the most popular search results on Google. Your website will rank higher, receive more traffic, and appear in more search results if it contains video. Videos are social media - Well-made videos feature people introducing your product. Individuals can relate to this, feel reassured, and are likely to share their discoveries (see next point). Videos are more widely shared. We frequently see it on Facebook, Instagram, Twitter, and LinkedIn. It will be shared if it is enjoyable. Why wouldn't you provide a fun video that showcases your product? Thus, it is evident that creating a video is only one aspect of digital commerce. It incorporates the e-commerce journey of the customer, brand development, and product benefits into the shopping experience. What are the different types of video commerce? This can be further divided into live and non-live video commerce, which will affect how your eCommerce strategy handles this. Not-Live Video Trading The foundation of video commerce is non-live video commerce, which is defined by pre-recorded videos with direct links to product purchases. This format, which combines convenient shopping with educational content, is a mainstay on many digital platforms. Principal advantages of eCommerce Accessibility and Ease: With the added benefit of visual engagement, non-live videos replicate the traditional e-commerce experience and provide the convenience of shopping at any time. Variety of Content: These videos offer a thorough overview of the products and can include anything from in-depth product reviews to lifestyle content that features the products in actual situations. SEO and Reach: Brands can greatly increase their online visibility and draw in a larger audience by making these videos search engine optimized. Essentially, non-live digital commerce lays the groundwork for more interactive formats by acting as a crucial transitional stage in the development of video commerce. With its scalability and reach, it continues to be an essential part of any comprehensive video commerce strategy. Real-time Video Sales By adding real-time interaction, live video commerce improves the video e-commerce experience. With this format, viewers can interact with presenters, ask questions, and get prompt answers while shopping, just like on a live shopping channel. The following are Live Digital Commerce's primary advantages: Real-Time Engagement: The live element makes the shopping experience more exciting and captivating by evoking a sense of urgency and excitement similar to that of attending a live event. Personalization and Feedback: By tailoring their approach according to audience feedback, presenters can provide a customized shopping experience that changes in real time. Building Community: Through the creation of a shared shopping experience, live sessions frequently help viewers feel more connected to one another and their favorite brands. Online shopping is given a special vibrancy by live video commerce, which provides a more engaging and social experience than what is possible with conventional e-commerce. It's an effective tool for companies trying to increase consumer interaction and offer a more tailored shopping experience. 1:1 Video Commerce in Real Time One of the best ways to shop online is through 1:1 live video commerce. It simulates a one-on-one shopping experience in which clients converse in real time with store employees and get tailored guidance and product recommendations. The advantages vary as you enter your own shopping area: Deep Personalization: With this format, retail associates can provide highly personalized product recommendations by gaining a thorough understanding of the needs of their customers. Building Trust and Loyalty: By making clients feel appreciated and understood, the one-on-one connections made in 1:1 sessions help to build trust and loyalty. Improved Decision-Making: By seeing products in action and receiving prompt answers to their questions, customers are able to make better-informed decisions. 1:1 live video e-commerce is revolutionizing the e-commerce space by providing an unparalleled degree of customization and engagement. Customers looking for a customized shopping experience that closely resembles an in-store visit will find it ideal. Setting the Scene for Video Commerce Operations: Operational Strategies for 1:1 Video Commerce The implementation of video commerce requires the use of effective operational strategies. Whether in retail stores, contact centers, or specialized visual studios, this entails selecting the ideal setup. Enhanced Understanding: Optimizing Retail Spaces: Although physical stores provide brand authenticity, managing them carefully is necessary to strike a balance between the needs of in-store and online customers. Using Contact Centers: Contact centers that are dedicated to video commerce can offer a concentrated setting that guarantees excellent customer service. Using Visual Studios to Innovate: Establishing visual studios especially for e-video commerce can greatly improve the brand experience by offering a controlled setting that is ideal for video displays. An important factor in the success of digital commerce initiatives is the choice of operational setup. Based on the unique requirements and objectives of the brand, each choice should be chosen because it has a unique set of benefits. Live Video Commerce: One to Many From One to Many A single host or presenter engages with a sizable audience in real time through the dynamic format of livestream commerce. Comparable to a digital broadcast, this model allows viewers to interact with the content simultaneously, generating a communal shopping experience. Essential Elements Scalability: This format is perfect for large-scale interactive events, brand promotions, and product launches because it can reach a large number of people at once. Engagement Tools: Hosts can engage with the audience, get feedback, and establish a two-way communication channel by using tools like live chats, polls, and Q&A sessions. Real-time product demonstrations give viewers a close-up look at the features and advantages of the products, and they frequently come with exclusive offers or special discounts. One to Many Live Video Commerce's Advantages One to Many Live Video Commerce stands out from other e-commerce tactics with its special advantages. Enhanced Perspectives Enhanced Brand Exposure: This format greatly raises brand awareness and exposure by reaching a large audience. Building Community: As viewers interact in real time and share a common interest, live events can help viewers feel more like a community. Immediate Feedback and Insights: Future marketing and product strategies can benefit from the immediate feedback received from the audience, which offers insightful information about consumer preferences and behaviors. Cost-Effective Marketing: Because of its larger reach and interactive nature, this format can be more cost-effective than traditional marketing techniques, providing a higher return on investment. Putting One-to-Many Live Video Commerce into Practice It is important to prioritize certain strategies and considerations in order to implement One to Many Live Video Commerce effectively. Strategies for Implementation Choosing the Proper Platform: Opt for a platform with robust chat and interaction features that can manage a sizable audience and support live streaming. Content Scripting and Planning: Create interesting content that appeals to your target audience. Although improvisation brings authenticity, a rough script can keep things on track and ensure that all the important points are covered. Technical Configuration and Practice: Make sure everything is set up professionally, including the lighting, audio, and video. To solve any technical problems, run rehearsals. Marketing and Promotion: Use email marketing, social media, and other platforms in the lead-up to the event to generate interest and boost attendance. Post-Event Engagement: Encourage attendees to take action, such as visiting the website or making a purchase, by following up with them via emails or social media after the event. From One to Many Using live video commerce to promote sales, increase brand awareness, and interact with a larger audience is a creative and successful strategy. Through the utilization of in-person interaction, brands have the ability to craft unforgettable experiences that captivate consumers, cultivating enduring loyalty and propelling company expansion. Driving Engagement in Video Commerce Increasing Consumer Involvement in Video Commerce It's crucial to incorporate interactive elements, offer thorough product information, and guarantee dynamic interactivity in order to increase engagement in video commerce. Enhanced Perspectives Interactive Elements: Adding functions like real-time polls, Q&A sessions, and live chat can greatly increase audience participation. Extensive Product Exhibitions: Customers are given a better understanding of the products through detailed demonstrations that include up-close shots and practical applications. Adapting to Customer Feedback: Improving the shopping experience and customer satisfaction can be achieved by instantly responding to customer feedback and modifying the presentation as necessary. For live commerce to be memorable and fulfilling, effective engagement strategies are essential. Through an emphasis on interactivity and thorough product information, brands can boost customer engagement and increase sales dramatically. 1:1 as opposed to 1:Many Video Trade: A Comparative Examination Overview of 1:Many and 1:1:Video Commerce There are two main formats in live video commerce that stand out: 1:1 and 1: Numerous livestream sales. Both formats integrate live video, which has an impact on online shopping, but they serve different purposes and provide unique experiences. 1:1 Video Commerce: The Ultimate in Customized Shopping 1:1 live commerce is similar to a customized shopping experience in which a solitary consumer communicates in real time with a brand representative or retail specialist. This format is excellent at offering a very private and customized shopping experience. Principal Advantages of 1:1 Video Commerce Personalization: Each session is customized to the specific needs, preferences, and inquiries of the client, providing a degree of personalization that is comparable to in-store interactions. Developing Strong Customer Relationships: The face-to-face communication allows for a closer bond between the brand and its customers, which boosts trust and loyalty. Increased Conversion Rates: When compared to other online shopping formats, personalized recommendations and the capacity to instantly handle specific customer inquiries frequently lead to increased conversion rates. Comprehensive Product Demonstration: Retail professionals are able to give customers thorough product explanations and demonstrations. Exclusivity and Privacy: One-on-one meetings provide a private setting that helps clients feel more at ease when talking about their wants and needs. Several Video Commerce: Wide Distribution and Community Involvement On the other hand, 1: A lot of livestream commerce features a lone host or presenter interacting with a sizable audience. Product launches, brand storytelling, and fostering a sense of community among viewers are all well suited for this format. Comparing 1:1 Live Commerce Scalability: 1:1 sessions offer a more individualized touch, but 1:Many can reach a larger audience. Generalized Content: In order to appeal to a wider audience, the content in 1:Many sessions is more generic and may not be as effective at addressing specific customer questions. Community Building vs. Personal Connection: 1: While many are excellent at creating a sense of belonging and excitement among a big group, 1:1 encounters offer a higher degree of personal connection and trust-building. Levels of Engagement: Since the interaction is not as direct and intimate in 1:Many formats, audience engagement on an individual basis may be lower. How the two formats cooperate In terms of strategy, the way it all works together is more intriguing. Several projects further up the funnel: 1. A lot of live commerce focuses mostly on discovery that inspires. Sales will still come in, but it's likely that a large number will be lost to rival businesses. 1:1 assists in educating and determining which option best suits your needs: Usually, a discussion determines the ultimate choice. That discussion may take place with a friend or a brand representative. Working together: The need is created by one to many, and customers are assisted in determining what the real differences between the two formats are by one to one. In the world of digital retail, both 1:1 and 1:1:Many livestream commerce have their place, but 1:1 video commerce provides a more customized, private, and efficient shopping experience. By fusing the convenience of online shopping with the individualized attention of in-store shopping, it meets the increasing demand for customized online shopping experiences. 1:1 video commerce is a powerful tactic for brands looking to increase conversion rates and strengthen customer relationships. Conclusion By 2024, video commerce will have completely changed online retail by providing a fun and dynamic shopping experience. In the ever-changing digital landscape, harness the power of video to captivate audiences, increase customer engagement, and drive sales. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
E-commerce is here to stay, whether or not you're ready for it. If you don't think we're credible, consider these figures: Global e-commerce sales are expected to reach $5 trillion for the first time in 2022, making up more than 5% of all retail sales, according to eMarketer. Furthermore, despite slowing growth, total spending will surpass $7 trillion by 2025. One of the most important choices you will have to make as a retailer wishing to go online is picking the top e-commerce platform that will guarantee long-term, scalable growth. A software program known as an ecommerce platform helps internet companies to handle their website, marketing, sales, and operations. Businesses are able to centralize their operations and manage their company according to their own preferences. It makes sense that selecting the ideal e-commerce platform has a lot of ramifications: assisting clients who are interacting with your brand in obtaining the necessities. supplying the tools your staff members require to carry out sales and marketing initiatives. safeguarding your revenue growth and maintenance and installation costs while maintaining your bottom line. Let's get started and examine some common choices for e-commerce platforms as well as things to think about when choosing one: What Are My Ecommerce Solution Options? 15 Best Ecommerce Platforms to Consider What Are the Benefits of Self-Hosted vs. Cloud? Important Ecommerce Platform Features Considerations for Selecting an E-Commerce Platform What Are My Ecommerce Solution Options? Three primary choices exist for e-commerce platforms: Free and Open Source. Software as a Service, or SaaS. Headless business. Open-Source online shopping systems. Cloud or on-premise hosting is available, but manual implementation of all platform updates and patches is necessary. Platforms for open-source e-commerce allow you to alter every part of the code. Organizations that prioritize development and IT and seek to maintain control over their e-commerce environment are fond of this kind of e-commerce platform. When you, as the brand, use an open-source e-commerce platform, you take responsibility for: PCI adherence. Web hosting (based on whether your open-source solution is in the cloud or on-premises). Open-source cloud commerce solutions are different from on-premise solutions solely in that your hosting environment is provided and managed off-site by your provider. You do not have infinite bandwidth in a cloud environment as you would with a SaaS solution. Inquire about specific bandwidth allotments, particularly if Volusion or Magento are being evaluated. releases of updates and patches by hand from the platform provider. problems with security. QA for all other apps, frequently involving ESP, CRM, CMS, and ERP integrations. Tools for business intelligence and analytics. the development of new online tools for the website, such as discount and promotion engines. Tools for marketing and merchandise (such as email marketing and SEO features). Create drag-and-drop builder designs. Open-source e-commerce platforms are too complicated, costly to maintain, and require too much technical know-how for a lot of brands. Because of this, the two other categories of e-commerce platforms have a lot of popularity: SaaS. Headless shopping. In actuality, large ecommerce brands currently only consider 46% of open-source ecommerce platforms hosted via the cloud (i.e., not on-premise). Why? Since the software is free to use, the price of open source can frequently be misleading. Open-source solutions often leave security, licensing, and maintenance costs up to the user, which can result in a higher cost of ownership than SaaS platforms, which typically include those costs in the monthly subscription rate. Headless commerce and SaaS can speed up a brand's time to market. Furthermore, in today's fiercely competitive market, a pause in the development of stunning and inventive user experiences, products, or backend optimizations could give your rivals an advantage. SaaS-based online stores. Cloud hosting is the environment. Running an online business becomes much simpler with SaaS ecommerce solutions. You essentially rent the platform rather than creating and developing an open-source solution, which is frequently developed to the point of being considered custom. When development costs are taken into account, this is a far more affordable option than open-source solutions. The SaaS provider handles all of the tasks associated with managing your own software, including hosting, PCI compliance, security, product updates, and more. SaaS ecommerce solutions are frequently embraced internally by marketing and growth teams at ecommerce brands. Using a SaaS solution, you can launch your product swiftly and cheaply. On the other hand, some worry that a SaaS solution's closed-off code will limit customization and flexibility. Staging environments for UX build outs, non-proprietary coding, and APIs all help to allay this worry. Platforms for headless commerce. Cloud hosting is the environment. A form of cloud-based e-commerce known as "headless commerce" separates the shopping cart from the content management system. In these scenarios, brands can use content management systems (CMS) like WordPress or Drupal, or they can use design experience platforms (DXP) like Adobe Experience Manager and Bloomreach. A decoupled e-commerce shopping cart solution can then be installed. Because of their high API flexibility and cheap total cost of ownership, SaaS technologies are also frequently utilized in this situation in place of decoupled carts. Historically, large brands' IT and development departments have controlled the business when it came to on-premise hosting, open-source platforms, or proprietary platform builds. However, SaaS and cloud hosting disrupted the model because of the high cost of monolithic technology stacks and the requirement for speed and innovation from a marketing perspective. This problem is mitigated by headless commerce, which enables a faster time to market at a much lower total cost of ownership. On the operational end, brands can continue to use their monolithic, single source of truth systems by utilizing plug-ins, APIs, and occasionally decoupled technology. Additional decoupled solutions that a headless commerce provider utilizes consist of: A content management system (CMS) is used to create pages and maintain blogs. data gathering and enterprise resource planning (ERP). Provider of Email Services (ESP). Product Information Management (PIM) is used to market products via different channels. Inventory management is a feature of the Order Management System (OMS). Point of Sale (POS) to protect your credit card companies. online stores such as eBay or Amazon. Modern SaaS technology stacks, comprising e-commerce SaaS platforms, ESPs, and even lighter ERPs like Brightpearl, are made possible by SaaS APIs on the presentation layer. It would be best to compare this to IKEA furniture. The component parts of the item are the microservices, which come together to form the final project. Headless commerce is the first step toward this microservice architecture for a lot of e-commerce brands. Burrow, a DTC furniture brand, uses a unique frontend designed to connect commerce and content. They have been able to design the kind of online shopping experience they want their customers to have by utilizing a headless configuration. Kabeer Chopra, CPO and co-founder of Burrow, explains: Recalling our IKEA example, let's take a look at the traditional IKEA nightstand. You've accomplished headless commerce in a sense if you swap out the nightstand's top component for one that supports wireless charging. This allows you to update the design while maintaining the same core functionality (drawer = cart/checkout, for example). 15 Best Ecommerce Platforms to Consider We've now discussed the essential components of an e-commerce solution, so let's compare the most widely used platforms available. Remember that every platform has advantages and disadvantages, so the best course of action is to select the one that best fits your unique requirements and use cases. BigCommerce. https://youtu.be/Vx0OmcMSWGQ?si=LwAVclPc2INzm-Cq BigCommerce offers an extensive range of tools ranging from analytics to marketing, superior design choices, and an abundance of assistance from professionals in the field. BigCommerce is regarded as a top open-source SaaS e-commerce platform for enterprises of all sizes, and its features are advantageous to a large number of small businesses. Whether you want more or less control over your platform, BigCommerce can meet a range of business needs with all the benefits of a SaaS platform and the adaptability of an open-source platform. Pros. innate, integrated features. offers 600 app partners, unlimited bandwidth, over 65 payment options, and no transaction fees. Professional customer service available around-the-clock. Cons. platform lock-in, plus expenses for exporting and migrating. A tiny but expanding app store. A system with an extensive inventory and product management capacity may produce an abundance of data. Costing. BigCommerce provides four different price tiers: Regular: $39.50 a month. Extra: $105 a month. Advantage: $399 a month. Enterprise: Varying prices based on the business. Adobe Commerce utilizing Magento. https://youtu.be/w2GLM3rAE20?si=zRY27jNs48gCjJW6 Adobe Commerce, formerly known as Magento, provides multi-store functionality, SEO features, marketing automation tools, and real-time inventory control. Your total cost of ownership may be challenging to determine if using Adobe Commerce will require significant reliance on designers, developers, pricey maintenance, and support. Pros. pre-made connections to the Adobe program. provides thousands of extensions at prices between $0 and $15,000 in its marketplace. Accommodates Progressive Web Apps (PWAs). Cons. does not have automatic version and feature updates. has an incredibly complex setup, which may result in expensive builds. The platform has a track record of vulnerabilities and security lapses. Costing. Adobe Commerce Cloud pricing starts at about $40,000, while Adobe Commerce (on-premise) pricing starts at $22,000. trade instruments. Commercetools is a SaaS-based, headless e-commerce platform that started out in Germany and has since grown all over the world. Its platform is based on the robust MACH architecture, which is headless, cloud-native, microservice-based, and prioritizes APIs. Pros. provides B2B, B2C, and D2C services. offers a wide range of developer tools for customization. simplified feature addition, scaling, and maintenance. Cons. only offers code samples and architecture insights for emails; the merchant is still responsible for developing the email service. small-scale partner ecosystem. The majority of integrations are not pre-built. Costing. The pricing structure of commercetools is built on an individual basis. Shopify. https://youtu.be/7Xwbfruyq1k?si=LxEopGDx5IbRayhE With a significant market share in the e-commerce industry, Shopify introduced Shopify Plus in 2014 as a solution for business customers. The Shopify platform, being a SaaS solution, provides the advantages of managing PCI compliance and security along with strong uptime metrics. The platform features a customizable checkout, mobile-friendly designs, and ease of use. Pros. a highly experienced market leader that has over a million stores worldwide. Over 4,100 integrated apps to assist you in enhancing your online store's features and functionality. There are more than 70 expert, responsive themes available for website design. Cons. designed with a cap of 100 SKUs per product for smaller catalogs. Lack of scalability due to the product's inherent three option limit. Restricted ability to customize content and product pages. Costing. Shopify provides three price ranges: Shopify's basic plan costs $39 a month. Plan for Shopify: $105 a month. $399 a month for the Shopify Advanced Plan. The monthly cost of Shopify Plus is $2,000, with a variable fee for businesses with higher volume. Demandware: Salesforce Commerce Cloud. https://youtu.be/Oa-8R_rW-bs?si=hDsLwx43vfCLiug6 Salesforce Commerce Cloud, formerly known as Demandware, is a scalable SaaS solution that gives companies the ability to manage sales across digital and physical channels with a single, integrated system. Although it might require prior programming and web development experience, it offers a suite of related services that can enhance the e-commerce offering. Pros. provides choices for businesses that are B2B, B2C, or B2B2C. offers smooth, automatic upgrades without interfering with business operations. Advanced AI technology contributes to the provision of comprehensive, informative data. Cons. frequently costly; an implementation may easily set you back more than $250k. If merchants opt for a third party over Salesforce's add-on services, they will encounter more costs and challenges. Because of the platform's complexity, novices may find implementation difficult and time-consuming. Costing. Salesforce Commerce Cloud provides B2B, B2C, and B2B2C pricing options. Business to Business Starter: Each order costs $4. Price per order increased by $6. Plus: each order costs $8. Business to Consumer Commencement: one percent of the gross merchandise value. Gross merchandise value increased by 2%. 3% of the gross merchandise value is added. B2B2C Trade One percent of the gross merchandise value. Shopee PrestaShop. PrestaShop is an open-source, free platform with paid plugin and add-on options. PHP is used in the development of PrestaShop, and MySQL is a supported database management system. Pros. Installing and using it is free. incredibly adaptable. global capacities. Cons. Merchants are responsible for their own patch installation and management, including security. Support personnel was not included in the original package; extra money is needed for specialized support. steep learning curve; success requires more developer skills. Costing. Open-source and free to use is PrestaShop. Change4Shop. https://youtu.be/yigSLhXDntM?si=zQZa47DtAx9GIaQm Shift4Shop, formerly known as 3dcart, is a free e-commerce platform for internet companies. It offers features and customization to its clients, including website templates and SEO tracking. One of the oldest and most enduring businesses on the market is Shift4Shop. Pros. Open an online store and manage it for free. Quick and easy end-to-end payment process. Live chat, email, and phone assistance are available around-the-clock. Cons. Only customers in the US can access the store's free version. cannot handle transactions that carry a high risk. Certain sales channel integrations, like those with Amazon and eBay, are only accessible through premium plans. Costing. One free e-commerce platform is Shift4Shop. Large Cartel. Big Cartel was established in 2005 to assist small businesses, makers, and artists in selling their goods. They provide marketing tools, domain name registration, and editable templates. Pros. intended for creatives and artists. comparatively cheap in comparison to rivals. Simple to use and put into practice, requiring little setup or configuration. Cons. struggles to grow because it was intended for small businesses and catalogs. There are just eighteen templates and themes available. lacks phone support and live chat available 24/7. Costing. Big Cartel provides three price tiers based on the quantity of goods sold: Gold: Receive five free products. Platinum: up to 50 products for $9.99 a month. Diamond: up to 500 products for $19.99 per month. OpenCart. Get the cart open. There are less than 400,000 active websites on the roster of OpenCart, an open-source online store management system. It integrates with numerous well-known payment gateways and shipping options, and it makes use of an HTML component and MySQL database. OpenCart is a free platform, but it offers premium plugins, themes, and customer service. Pros. Free and open-source software. broad personalization options, letting users create the store they want. Over 13,000 modules and themes are available for use on the OpenCart Marketplace. Cons. limited-time offer of free assistance. The platform version is updated manually. Merchants are required to host their store on a third-party server or on their own server. Costing. It costs nothing to download and set up OpenCart. But, if you want more support features or to host your website, you will have to pay for them. Deception. Volusion was one of the first SaaS ecommerce platforms in the early 2000s, having been founded in 1999 as a web design agency. The platform provides reasonable pricing along with integrated SEO tools to help you rank higher and draw attention to your page. Pros. There is expedited onboarding along with round-the-clock customer service. permits integrations with third-party payment systems. A simple, easy-to-use dashboard facilitates quick implementation. Cons. The cost does not include SSL certificates. lacks options for product filtering and faceted search. The only way to blog is through Element, a third-party API. Costing. Volusion provides four price ranges: Personal: $35 a month. Expert: $79.00 a month. Company: $229 a month. Gross merchandise value (GMV) is the basis for Prime. Square-space. Many of Squarespace's templates feature artwork, videos, or music products. Squarespace is a software as a service provider that is mostly used by creatives and entrepreneurs. SquareSpace Commerce provides more specialized features like expert templates, automated emails, and social media channel integration for users who want to sell tangible or digital goods. Pros. wide range of design options and templates. provides live chat, email ticketing, and round-the-clock customer support services. The monthly subscription includes the cost of hosting, which is done using Squarespace software. Cons. restricted gateways for payments. A tiny app store. restricted technical and customer support. Costing. Squarespace provides four different price tiers: Personal: $14 a month. Company: $23 a month. $27 a month for basic commerce. $49 a month for advanced commerce. Weebly. https://youtu.be/5vHv0NQUKY0?si=eL2NVqOVJ44oWpki The website builder Weebly is based in San Francisco. Weebly's user-friendly setup process and intuitive interface make it ideal for small business owners with no prior web development experience. A rival in the e-commerce industry, Square, Inc., acquired Weebly in 2018. Pros. offers hosting for every website created using their platform. A drag-and-drop website builder streamlines and simplifies the process. provides a wealth of integrated features, opportunities for extensions, and third-party integrations. Cons. For e-commerce functionality, new Weebly accounts must use Square Online. The price you pay determines the quality of customer service you get. Inadequate system for backup and restoration. Costing. Weebly provides four price tiers: Free: zero dollars a month. Personal: $6 a month. Expert: $12 a month. $26 a month for performance. WordPress eCommerce. Merchants can use WooCommerce, an open-source, customizable WordPress plugin, to turn their blogs and websites into online stores. It provides multichannel options, multiple payment gateways, and SEO features. Pros. Free to download and use. a fully functional WordPress integration. vast and expanding store for extensions and applications. Cons. Owners of stores are in charge of maintaining their own PCI compliance. Extra expenses and administration are needed for single-page checkout, coupons, and abandoned cart recovery. Because it's a WordPress plugin, it depends on their framework. Costing. Woocommerce can be set up and used for free. Web hosting, however, comes with a price tag that ranges from $3.95 to $5,000 per month. Wix. https://youtu.be/BhOuPBB5DVM?si=CoSrQeD-FrDtgwB6 Wix is an e-commerce platform and website builder that is utilized by small business owners and creatives. The platform includes dropshipping capabilities, omnichannel selling features, and abandoned cart recovery. Pros. gives access to a sizable app store with over 300 applications. vast, contemporary design templates. Because every Wix website is hosted on a separate server, speed and security are increased. Cons. restricted network of support. functions primarily as a website builder and then as an e-commerce solution, imposing storage and API call limits on merchants. doesn't encourage retailers who sell goods in large quantities or wholesale. Costing. Wix provides three pricing options for customers in the business and e-commerce domains: VIP Business: $59 a month. Monthly cost for Business Unlimited: $32. Basic Business: $27 a month. Square. https://youtu.be/NfCFAsJsNp8?si=rEmA9YbjsOYugslH A payments platform called Square is intended for small and medium-sized enterprises. It offers a hosted, customized point-of-sale (POS) system to its users. In addition to SEO tools, Square provides gift cards, coupons, and real-time shipping rates. Pros. includes an integrated version of Square's larger financial ecosystem. Broad and adaptable design roster. Stores can operate more quickly when implementation is done quickly. Cons. Features are frequently restricted to lower-priced accounts and plan-dependent. restricted possibilities for design and personalization. Issues with account stability can occur and, according to reports, result in funds being withheld. Costing. Square provides four price ranges: Free: zero dollars a month. Expert: $12 a month. $26 a month for performance. Upgrade: $72 a month. What Are the Benefits of Self-Hosted vs. Cloud? E-commerce websites can be hosted in one of two methods: Self-Hosted. cloud. These two choices don't function as platforms in and of themselves. They are simply the manner in which the website is hosted, either off-site and managed in a warehouse (think Amazon Web Services, for example) or on-site, literally in a room under the control and management of your IT or development team. platforms for self-hosted e-commerce. Owners of e-commerce stores using self-hosted, or on-premise, e-commerce platforms must locate hosting, handle installations, and frequently update the software manually. Using self-hosted ecommerce software to run an online store requires developers to update and maintain the website, which can be expensive and time-consuming. WooCommerce, a WordPress plugin, is an example of a self-hosted e-commerce solution. WooCommerce is typically hosted by a third-party hosting company, but with enough technical know-how, it can also be hosted on-premise on your own servers. This option gives you more control over your online retail platform, improved data security awareness, and increased visibility into your own data. Although this path makes sense for some very complex businesses, it may lead to lower revenue and higher expenses. cloud-based platforms for online sales. Cloud-hosted e-commerce sites provide off-site hosting through services like Amazon Web Services for their clients. This indicates that the brand's uptime is managed by the cloud platform. One benefit of going with a cloud-hosted e-commerce platform is that it will be less expensive because you won't need to pay for any server maintenance or updates. Additionally, the hosting company will offer you customer support as needed. Utilizing cloud hosting has certain drawbacks, such as the requirement to pay a license fee in addition to the hosting charge. Additionally, you can't customize the servers to fit particular requirements and have less control over them. Important Ecommerce Platform Features Every online storefront has different requirements, and the capacity of the platform to address the ongoing issues that arise within your company will determine which e-commerce platform is ideal for you. Still, there are a few fundamentals you should learn about potential suppliers. setting for hosting. A web hosting platform that supports an e-commerce website is referred to as your hosting environment. It has features like SSL, shopping cart software, security measures, and payment processing services. Find the best host to meet your needs based on your traffic, site size, budget, web development experience, and the quantity of products you sell. This is especially important if your online store is your main source of revenue. Infinite numbers of API calls. The number of available API calls, the effectiveness of those APIs, and the existence of the required APIs are all critical factors in ensuring the platforms and data orchestration work seamlessly when utilizing a SaaS platform. Consequently, companies must be able to handle large or even infinite volumes of API calls. All SaaS platforms, however, handle this differently and provide varying API call volumes. Very easy to use website builder. When a website is ready to be launched for their clients, over 60% of designers estimate that they work on it for 11 to 40 hours. It may also seem like a big task to a business owner who has little to no experience with web design and development, which is why it's crucial to pick a platform that offers a user-friendly e-commerce website builder and a large selection of free themes in non-proprietary languages. Safety. It is your duty to handle sensitive data, including credit card numbers, customer addresses, and other payment information, carefully when operating an online store. To accept payments, you must adhere to PCI Compliance standards; otherwise, you run the risk of paying fines, losing your ability to take payments, losing the trust of your customers, and suffering other financial repercussions from fraud. Furthermore, some platforms' minimal offerings might not be sufficient. Although many platforms include an SSL certificate, adequate protection might require additional in-house infrastructure investment or the use of third-party software. Optimization of Search Engines (SEO). It is evident that generating search engine traffic is not always as simple as it seems, as 90% of e-commerce startups fail within the first 120 days, primarily as a result of poor search engine optimization, according to a MarketingSignals study. While optimizing your site, there are many things to consider, including mobile friendliness, relevant keywords, page load speed, and website structure. Fortunately, a lot of e-commerce platforms come with integrated SEO tools to make your life simpler. Unique URLs: To help avoid duplicate content, each unique page has a unique URL. Microdata: Integrated into product pages, these "rich snippets" enhance search engine listings. There are several other crucial e-commerce features to be aware of in addition to those mentioned above: vast application store or marketplace with a ton of pre-built integrations with top-notch service providers. With options for mobile apps, the site is mobile-optimized and offers an out-of-the-box, fully functional experience. Integrations for marketing automation. built-in features for basic e-commerce functionality, such as analytics, catalog management, WYSIWYG editors, discounts and promotions, etc. Many payment methods and gateways are available. bandwidth to support a huge or infinite number of products. Considerations for Selecting an E-Commerce Platform Even though an exceptionally cheap plan that fits some of your requirements might entice you, it's crucial to do some research before committing. Although you and your visitors may find site migration to be a hassle, you are free to switch hosts at any time. Think about the following: Spending plan. You must determine if e-commerce hosts are truly cost-effective, even though they provide attractive packages. The best experience isn't always what you pay more for. But, going with the least expensive option will frequently force you to hunt for additional features elsewhere. Compiling fees from multiple providers is typically the most costly approach. Determine how much you can spend on the following features before selecting an e-commerce host. Should you decide on standalone web hosting, you will need to look into other providers' prices for these services. However, if you look at all-in-one hosts, you'll frequently find that you can choose a premium package that fits within your budget and has all of these features. website design. Your store's web design should create a distinctive user experience that reflects your brand and entices customers to return, from the landing page to the checkout. There are numerous themes available on popular e-commerce platforms. The platform may include some themes for free, while others might cost between $60 and $200 apiece. Furthermore, there will probably be times when an essential feature you require for your e-commerce solution is absent from it. Costs associated with extensions, plugins, and add-ons are relevant here. Functionality and programming. When developing an e-commerce website, custom e-commerce functionality, backend programming, and coding are frequently the most expensive. They are, nevertheless, also crucial if you want your company to run smoothly and have an advantage over rival e-commerce platforms. Backend programming can run you anywhere from $2,000 to $75,000, while third-party integrations can cost anywhere from $500 to $20,000, contingent on the size of your company, according to OuterBox Design. Safety. Maintaining the security of your data and that of your clients should always come first. Select a platform that will give you peace of mind regarding the management of data and payment processing; choosing a different option may cost your business and drive away devoted clients. Hosting every month. However, the cost can range from $80-$730 per month if you want to self-host your e-commerce store or use a platform like WooCommerce that does not include hosting costs in the subscription rate. However, this cost might vary based on your website's features, volume of online traffic, and automated services like site backups. Upkeep. Creating an e-commerce website is not a one-time expense; ongoing maintenance and support are likely required to keep your site up to date and functional. For example, unless you can pay for several years in advance, your domain name will be an annual cost. Additionally, unless your e-commerce platform covers hosting as part of the subscription fee, you'll probably need to pay for it on a regular basis. An additional annual expense to consider is your SSL certificate. Make sure business software can interface with it. When it comes to business software, nothing is more inconvenient than having to migrate to a new platform and start over. Make sure the platform you select can be seamlessly and inexpensively integrated with your present systems and solutions. Personalization. Particularly when selecting between an open-source and SaaS platform, customization is probably going to be a key consideration. Because the user has complete control over the source code of open-source software, they can alter every part of their website, including the themes, product pages, and checkout procedures. But open source might not be in the cards for you unless you have a lot of coding experience and the money to cover the costs of programming. However, SaaS platform customization may be less flexible. The user's ability to customize their website is limited compared to an open-source platform because the service provider controls the source code. Compatibility between sales and advertising channels. Businesses that have a strong omnichannel strategy—one that integrates multiple online and offline business channels to provide a consistent, interesting customer experience—are among the most successful. And a crucial strategy for doing so is to make use of social commerce. These days, a lot of social media sites serve as hubs for online shopping in addition to being entertainment venues. Now that users can purchase in-app on Facebook, Instagram, TikTok, and Pinterest, there are countless opportunities for retailers to sell on all of these platforms. Complexity of product inventory. Perhaps your basic product line has a large number of variants, or perhaps you offer a wide range of both physical and digital products. Selecting a platform with low SKU limits effectively limits the potential growth of your business if you have a large catalog, require multiple product pages, or intend to expand. Naturally, each business has unique requirements, and some may need more SKUs than others. For example, a DTC company might only need one product per SKU, whereas an auto parts manufacturer would probably need a higher SKU volume. the capacity to grow your company using the platform. It's critical to think about a platform that will expand with you. What level of website traffic are you anticipating? It makes sense that you might not require a host with high-traffic capabilities if you're just getting started. However, if you're committed to expanding, your e-commerce company might grow quickly. Can your host meet the demands of traffic both now and in the future? What might occur if a campaign or promotion you run goes viral? The flexibility of your hosting infrastructure is essential to manage spikes in traffic without causing your website to crash. One of the greatest solutions for e-commerce websites is cloud hosting since it can handle high traffic volumes. Your site's hosting requirements are met by a network of machines, giving you nearly limitless growth potential. Customer service on the platform. Every day you are interacting with an e-commerce solution. And when that moment arrives, it helps to know that you can contact a real person via phone, email, or chat to get help with the issue at hand. Some platforms outsource their customer service, which makes calling in for assistance when you need it most challenging or nearly impossible. Conclusion The top 15 ecommerce development platforms in 2024 offer a wide range of options that give startups the resources they need to succeed online. Select the option most in line with your company's objectives to ensure a successful digital transformation. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
Virtually every purchase made online is based on reviews: Yelp for a fun tapas restaurant, Trip Advisor for an upcoming Costa Rican vacation, Google for a good handyman, and Amazon for a new coffee maker. Actually, before making a purchase, 90% of consumers actively look for reviews. Their decision-making process is aided by unbiased feedback from past customers, particularly if they are wary of well-crafted brand messaging. It can be challenging to get people to write reviews, but doing so is crucial to providing customers with the information they require at the precise moment and enhancing your marketing approach. The benefits of good ecommerce product reviews Get more favourable reviews for your online store with these 7 simple steps. Where to put online reviews to get the most impact Make reviews work for your ecommerce business The benefits of good ecommerce product reviews promotes referrals. Consumers place an equal amount of trust in business reviews (84%), word-of-mouth advertising, and personal recommendations—all of which can help you build your online presence. enhances the content library you have. Dedicated endless hours to perfecting your debut email? Reviews are a crucial component of the purchasing process because they are more reliable than other marketing collateral. increases trustworthiness. According to 49% of consumers, they place an equal amount of trust in internet reviews and personal recommendations. enhances the perception of customers. Customers will value your brand and its products more if you have higher quality reviews. Although establishing trust is undoubtedly one of the main advantages of reviews, they also support your efforts in other domains, such as search engine optimization and acquiring insightful product information. improves search engine optimization efforts. Search engine rankings for pages with user reviews are boosted by Google's algorithm, and the additional word count increases the chance of finding relevant keywords. creates experiences for customers that are unique. Give customers a variety of product viewpoints and an understanding of how customers who share their size, shape, or skin type discovered a particular product. finds pertinent keywords. You can learn more about the actual keywords your customers use from reviews. enhances the creation of new products. Gain insight from your customers' experiences and viewpoints to enhance your offerings. To benefit from these advantages, you don't need a ton of reviews. Even though you don't require a review from each and every client, the more you can obtain, the better. Get more favourable reviews for your online store with these 7 simple steps. If left to their own devices, customers will almost never write a review. Actually, the likelihood of receiving a review from a dissatisfied customer venting about their purchase is higher than that of a satisfied customer endorsing your product. Because of this, it's imperative to urge clients to write reviews, particularly if they've had a good experience. Consult Although it may seem obvious, most clients won't write reviews unless you specifically request them. You can ask your customers to write reviews on your website directly, or you can send them surveys asking for their input. The simplest method to accomplish this is to encourage them to submit a review with a strategically timed email or SMS message. However, make sure you give them enough time to use your product; after using a product multiple times, 81% of customers are more likely to write a review. Casper kindly invites previous customers to provide feedback via a straightforward email review request that includes an on-brand message. When is the ideal time to email a request for review? In the end, the timing will be determined by the kind of product you are selling and the potential clientele. Various timeframes are suggested by one study for various kinds of products. It suggests waiting 21 days for hard goods, or items that are meant to last a long time, such as refrigerators and washing machines. Food, clothing, and cosmetics are examples of perishables and soft goods that require less "trying" time, so you can send an email within 14 days. Furthermore, it is advisable to submit a review request email no later than seven days due to the seasonal nature of goods. According to the same study, ecommerce brands should follow up with review request emails seven days after sending the first one, as Wednesday and Saturday emails have the highest conversion rates. Sixty-eight percent of customers leave reviews after you ask them once, but twenty-eight percent more will do so the second time, and four percent more the third time. This email from Skin Mart requesting a review is obviously a follow-up, and it even includes a reward for customers depending on how thorough their review is. Make it simple Customers are more likely to leave reviews if it's simple to do so. After receiving their product, the last thing they want to do is jump through hoops. Take customers through the procedure step-by-step, provide them with direction, and remove any possible friction by: minimizing (or ideally resolving) any technical problems minimizing the number of fields and touchpoints Asking them to respond to questions It's likely that your e-commerce platform has features that make obtaining reviews simpler. Provide incentives to consumers Everyone enjoys getting free stuff, and 73% of customers say they would be more likely to write a review if they were given a reward. This could be an extra loyalty point, a free gift, or a discount on their subsequent purchase. For instance, customers can receive a percentage off their subsequent purchases at Camera Ready Cosmetics. What kind of rewards ought to you provide? Once more, it will be based on your target market and product. Customers who buy expensive electronics might be more interested in a discount on their subsequent purchase than in a freebie, but those who buy makeup might be curious about a freebie to test out a new item. The following data-backed incentives are some that you can provide: 91% of customers want the product to be given away for free. Eighty-five percent of consumers want to get the product before it's released. 67% of consumers want a discount on upcoming goods. Loyalty points are desired by 59%. Depending on the extent of the review, you can even provide a sliding scale of benefits. Customers may receive 15% off their subsequent purchase if they include a photo with their review, as opposed to 10% off if they only leave a written review. Three different incentive levels are available to customers of LSKD: 10% off coupons for written reviews, 15% off coupons for photo reviews, and 20% off coupons for video reviews. Comparably, the email mentioned above requesting a review from Skin Mart gives users 75 member points for writing a review and an additional 25 points for uploading a photo or video. Address reviews Over 50% of customers anticipate hearing back from companies about unfavorable reviews in less than a week. It demonstrates your concern and openness to hearing from customers. Furthermore, your answer ought to be customized in some way. Consumers are generally more inclined to make a purchase from an online retailer that answers both favorable and unfavorable reviews. Every customer review receives a customized, pun-filled message from Yappy in response. Engaging in conversation with customers who have taken the time to share their experiences not only establishes credibility and builds trust, but it also offers you the opportunity to win back customers who may not have had the best experience possible. However, don't react to every review with the same tone. Rather: at minimum used the customer's name to personalize each response Respond to inquiries, but avoid becoming combative when faced with unfavorable evaluations. Customers that have had a bad experience are welcome to get in touch with you via email or another official customer service channel. ModCloth handles a disgruntled customer nicely by offering an apology and referring them to the customer support department. Don't let bad reviews scare you Customers want reviews that aren't just positive; they want insight from a variety of sources. Given that users spend five times longer on websites when they interact with negative reviews, this isn't always a bad thing. Learn from ModCloth's example above and address unfavorable reviews with composure and objectivity. An alternative would be to set up a two-step review procedure where customers are asked to rate products with a star system first. Those who rate something with a high star are then asked to post it publicly, and those with a lower star are asked to submit feedback so that you can address the issue before the review appears live on your website. Be truthful at all times when posting reviews. Long-term success depends on gaining the trust of customers, so it's critical that you're always truthful about reviews, both positive and negative. Take extreme caution not to change or remove unfavorable reviews or you may find yourself in a similar predicament to Fashion Nova. Due to the brand's suppression of negative reviews, it lost a great deal of the trust of its customers and was fined $4.2 million. Prior to beginning the process of gathering reviews, familiarize yourself with the FTC's guidelines, which encompass: Avoid requesting fictitious testimonials from non-users of your product Sending review requests via email to clients you believe had a good experience Not putting restrictions on rewards Prospective buyers anticipate a diverse range of reviews, so having exclusively glowing five-star experiences on your website may cause concerns. Rather, give customers a comprehensive experience from all angles so they can decide what's best for their own requirements and preferences. Add your store to review platforms Where to put online reviews to get the most impact What do you do with customer reviews once you've started gathering them? Use them sparingly throughout the sales cycle to best effect, providing consumers with a dose of social proof at the point where they may be considering objections. The majority of retailers gain from having their reviews shown on: Product webpages Include product reviews on the relevant product pages next to the product descriptions so that customers can peruse viewpoints from individuals who share their characteristics. On every page of Quick Flick, thousands of positive reviews are displayed and can be sorted by most helpful, oldest, newest, and ones with photos. Social networks Roughly 76% of buyers make purchases based on what they see on social media. To increase interest in and trust around your products, feature your reviews in feed posts and stories. Love Corn has a whole Story Highlight on Instagram devoted to user reviews. Social ads Social media reviews give your advertisements and digital marketing initiatives more legitimacy and social proof. By simply adding star reviews to its ads, Blenders Eyewear was able to generate a 2x higher click-through rate, 38% lower CPA, and 62% higher ROAS. Provide customers with a specific location where they can read all the reviews they desire. Using the keyword "[your brand] reviews" as your target will help improve your SEO efforts. Customers can peruse over 63,500 reviews on Patagonia's dedicated reviews page. emails about abandoned carts Almost 70% of customers abandon their carts before checking out. Emails to customers who have abandoned their carts can be redirected by including reviews, which also serves as a gentle reminder of the item's original purpose. They can use it to compare their products with those of rivals. However, you can use reviews in other sequences to establish social proof and trust, such as product recommendation emails and abandoned cart emails. Before sending customers back to their cart to assist with their selections, Brooklinen's on-brand abandoned cart email highlights reviews. Invest in email marketing software that can send automated abandoned cart messages, such as Klaviyo. With just a few clicks, Klaviyo integrates with a number of e-commerce platforms. Make reviews work for your ecommerce business Reviews play a crucial role in the decision-making process for the majority of internet shoppers. It's essential for owners of internet businesses to gather and present them at various touchpoints. Once you have reviews, you can incorporate them into your own e-commerce website. To boost the likelihood that a customer will leave a review, start by strategically timing email requests for reviews and offering an incentive. Don't forget, though, to reply to reviews that are unfavorable and handle them honestly. After you've gathered a respectable quantity of testimonials, you can begin using them on your social media pages, e-commerce website, and advertisements to increase sales, foster customer satisfaction, and enhance the online image of your company. Conclusion By putting these seven tactics into practice in 2024, you can greatly increase the number of favorable product reviews, which will increase customer satisfaction and help your brand establish a strong online reputation. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
This blog post could be titled "What is social commerce?" but perhaps a better title would be "Do you want to make some money?" In the next three years, it is expected that global eCommerce sales will reach $1.6 trillion, a growth of more than 100% over 2020 levels. The time is now more than ever to begin selling on social media. Social commerce expands the audience for your brand and your customer base by bringing eCommerce businesses to social media platforms. This information probably makes you feel like the dollar-sign-eyes-green-tongue emoji if you own a business with goods to sell. Are you wondering how to obtain a portion of that change? We have everything covered. Go on for a 101 in social commerce. What is social commerce? Six benefits of attempting social commerce What are the best platforms for social commerce? Seven pointers and resources for social commerce success What is social commerce? The practice of directly selling goods and services via social media is known as social commerce. When using social commerce, every step of the purchasing process—from finding the perfect product to checking out—takes place directly on social media. Currently, Facebook, Instagram, Pinterest, and TikTok are the social apps with native social commerce features integrated in. With social commerce, you could see a cute pair of clogs with a strawberry print on Instagram, click "shop now," add them to your cart, and finish the transaction within the app. Alternatively, while browsing TikTok, you might come across a crewneck at a reasonable price and select "Buy." After your purchase is complete, you can watch duet videos with your favorite artist and carry on with your regular TikTok experience without missing a beat. These are shoppable occasions that occur directly on the digital channels that your target market frequents. And you ought to be utilizing them to your advantage. eCommerce vs. social commerce The term eCommerce describes an online store, specialized branded app, or eCommerce website as a place to shop. By definition, social commerce enables the consumer to make a purchase while using social media. eCommerce is not social commerce. Additionally, social selling is not social commerce. Building relationships on social media to expand your list of potential customers is known as social selling. Six benefits of attempting social commerce Uncertain if opening a social media store is a smart move? These are six justifications for trying social commerce. Social commerce transforms shopping into a communal activity Compared to a normal eCommerce binge, shopping on social media is far more interactive. Customers can simply ask their friends for advice when making purchases, flaunt their stylish new high tops, remark on Aunt Jackie's latest “I Love My Niece” t-shirt, read reviews from astute shampoo buyers, and communicate with the kombucha companies they adore. Social commerce could be the ideal substitute for people who enjoy shopping but miss the social aspect of the experience. (Although regrettably without a stop at Orange Julius.) Friction is eliminated by social commerce View, click, and purchase it. Social media stores simplify the consumer journey by removing obstacles and facilitating a seamless transition from discovery to acquisition. They exist. The item is present. There's only the checkout to go. In the end, each mouse click represents a chance for a prospective client to reconsider. They will become disinterested quickly if they have to navigate from your advertisement to your website, add the item to their cart, and enter their credit card information. Eliminate those pointless steps and simply bring in social shopping. There is substantial financial potential. Numbers are real, just like Shakira's hips. In the next three years, e-sales are expected to exceed $735 billion, according to research forecasts. It makes sense to offer your products in the online areas where your target audience is already present if you want to take advantage of this trend. 81% of consumers use Facebook and Instagram to research products, and 48% of Pinterest users rank shopping as their top priority. Why not provide them with what they seek? Social media marketing provides a quick focus group. Social commerce not only expedites the transaction process but also provides a fantastic means of gathering feedback. Your product catalog is available for customers to examine and debate amongst themselves. You don't need a crystal ball to figure out what your customers like and dislike. While they're there, why not ask your audience to cast a vote and provide input on decisions about product development and inventory? (How do you think my glow-in-the-dark wolf backpack design turned out? Someone? Hi there?) You can easily identify your customers on social media and engage in follow-up conversations through direct messages or comments, giving you the ability to offer individualized customer support. Gen Z and Millennials prefer to shop on social media. The 18 to 34 age group is your target demographic; they are already online and ready to browse and buy. In 2019, 48% of this age group's American internet users made a purchase on social media. Of that group, 27% have indicated that they would like to try their hand at social media shopping. This is the contemporary shopping center. It's time to start selling! You have access to extremely focused markets. Social media offers an amazing amount of customer data, giving you a great opportunity to fine-tune and target your advertising. You can advertise your horse-print bathrobes directly to the equestrians who adore flannel. Cute baby-sized sunglasses are available directly on the feeds of stylish young fathers. In a way that traditional eCommerce and marketing cannot, social commerce offers the opportunity to get particular, ready-to-buy products in front of specific people who would love them. What are the best platforms for social commerce? As of right now, social platforms with social commerce features number five. However, it's possible that more of these social media brands will incorporate "shop now" options as demand (and income) increases. These are the social commerce platforms that are available right now. Facebook You can showcase your adorable new logo, interact with fans, and share news on your Facebook Business Page. While you're there, why not use it to increase sales by selling a few items? You can accomplish this by setting up a Facebook shop. Facebook Shops offer customization options. Select which products or collections to highlight, then alter the fonts, pictures, and colors to fit your brand. You can either start from scratch or import an already-existing product catalog from your website. You can access your Facebook Shop through your Instagram profile, Facebook Page, shoppable stories and posts, and Instagram Shopping ads. When it comes time for conversions, your customers can choose to initiate a direct Messenger chat with your company or complete an in-app checkout. They can be directed to your website as well. As soon as you begin selling your goods on Facebook, you should anticipate a surge in messages from clients inquiring about product specifications, shipping, and size options. Use Heyday, an AI-powered customer support chatbot, to save time and ensure that no question goes unanswered. Heyday is a chatbot that can respond to routine, basic questions for you directly in Facebook Messenger direct messages. It can also identify questions that need more personal attention. There has never been simpler customer service. You can set up a test shop to find out more, which is another great feature of Facebook Shops. You can manage orders, add items, and even test the user experience here. Instagram 60% of consumers use Instagram to find new products. Among them should be your merchandise. Instagram Shops lets users purchase goods from anywhere within the app that are featured in your photos and videos. A customised storefront page that functions as a carefully chosen assortment of goods for sale can be made using business profiles. You can create individual detail pages for each product in your Instagram Shop catalog, complete with media, price, and a thorough description. You can use Instagram to sell products in a variety of ways. Businesses can tag their products in their posts or Stories by using shopping tags. American companies can also choose to feature products in the bios and captions of their posts. Additionally, you can sell through the dedicated Shop tab, where customers can peruse, bookmark, and purchase goods that companies or creators have tagged. Alternatively, you could make an advertisement and include a Shop tab. The advertisement will show up in user feeds as any other post or product listing and have a "Sponsored" label. Additionally, Meta just unveiled a feature that allows for DM shopping. There is a constant need and advancement in capabilities. Pinterest Back in 2015, Pinterest was among the first social media sites to allow users to purchase. However, there's some information that you should pin immediately: social commerce isn't the only thing Pinterest offers. Yes, Pinterest allows business accounts to make "Product Pins" (previously Buyable Pins) that show up in the Pinterest shop for your brand. A customer can finish their purchase through a checkout process without ever leaving Pinterest if they live in the US and see a Buy button underneath a Pin. It's crucial to remember, though, that these cannot be bought through the app if you live outside of the US. When you click on a lovely vase on Pinterest, an eCommerce website will open in order to complete the transaction. Is Pinterest still a useful resource for marketing your products? Yes, especially considering that 89% of Pinterest users use the site to find inspiration for their shopping. Try these eight business strategies to get more out of your Pinterest account. SnapChat Snapchat announced the launch of Brand Profiles in closed beta in July 2020. A feature of the profiles? a Shopify-powered "Native Store" experience that lets customers browse and buy directly from the app. Five officially sanctioned influencer accounts—Kylie Jenner, Kim Kardashian, Shay Mitchell, Spencer Pratt, and Bhad Bhabie—helped them launch the feature. In the interim, a few more brands have been accepted, and it's possible that this feature will eventually be extended to the rest of the non-Kardashian world. Watch Kylie Cosmetics to see how she's utilizing the "swipe up to shop" feature of the app in the interim. Alternatively, use our Snapchat for Business strategy guide to hone your snap cred. TikTok In order to remain relevant to today's consumers, retailers and creators must establish a digital storefront on TikTok. The new shopping feature on TikTok, called TikTok Shop, enables brands, merchants, and creators to display and sell goods directly on the platform. On TikTok Shop, there are three ways to sell goods: videos within the feed LIVES tab for product showcase The shopping experience on TikTok is authentic. The hashtag #TikTokMadeMeBuyIt, which allows users to share what they've purchased based on product recommendations on the platform, has been used 7 billion times. Note: TikTok has retracted its plans to bring TikTok Shop to the North American market, although it is still accessible in the UK and Asia. Seven pointers and resources for social commerce success Your store is ready to go. You're prepared to sell and driven. These essential pointers and resources will enable you to fully utilize this innovative digital marketplace. Use an AI chatbot to expedite sales and customer service A prompt and courteous response to a consumer's inquiry can mean the difference between a sale and a cart abandonment. You can ensure that your customers are taken care of 24/7/365 (i.e., even when your team is not online) by automating your customer service with the correct tools. Engage with your clients on the platforms they prefer and turn support chats into sales by using a platform like Heyday. Heyday is an AI chatbot designed for retailers that links your social media accounts and online store together. Up to 80% of your customer support chats can be automated with it. The chatbot helps customers in real time when they contact you on social media with questions about order tracking or inventory (and forwards more complicated queries to your support team). By automatically notifying customers who have previously expressed interest in a product when a product comes back into stock or when its price drops, Heyday can also help you increase sales. Interact with your fans You must keep the "social" aspect in mind when developing a fantastic social commerce experience. You can't just put your catalog away and forget about it. Respond to inquiries, provide worthwhile and engaging material, be real and personable, and so forth. Install a chatbot to assist customers in advancing through the purchasing process. Here, you can apply the same best practices that you typically employ to interact with your following. Pay attentive attention strategically You are in close proximity to your audience. Take full advantage of it. Pay careful attention to the remarks and likes on your shop, and when required, reply or provide assistance. Putting up social media monitoring on all of your platforms can also be a terrific way to get industry news and comments from people outside of your own circle. Promote reviews 93% of online buyers claim that a review has the power to make or break their choice. Whenever you have a product that people like, ask them to help promote it. Gathering social proof is essential to establishing a good online reputation. This can be done by sending out automated follow-up emails asking for reviews after a product has been delivered or by offering prizes like contests to entice past customers to comment and share their experiences. After you've received some great feedback, share it creatively on social media by posting user-generated content, doing a live video interview with satisfied clients, or just making a carousel of compliments. There are a ton of ways to accomplish this without coming across as boastful. Aim for your audience Use the amazing data that social media has to offer you to market your products or shop to the appropriate audience. Not sure exactly who your target audience is? This is how to identify and focus on your ideal client. Set your product prices to attract customers. Although social commerce presents a great opportunity for a wide range of products, such as dog toys, clothing, and risqué pottery, luxury goods are usually not successful here. Customers are less inclined to splurge on more expensive items because of the risk involved in purchasing something before seeing it. According to Shopify's data, a price point under $70 is ideal because it falls into the "why the heck not" zone for a lot of social media users. Use Hootsuite to incorporate merchandise from your Shopify store into your social media posts. Through the Shopview app, Hootsuite users can effortlessly share products from their eCommerce sites, such as Shopify, Magento, Woocommerce, and Bigcommerce, to their social media accounts, even though they don't strictly fall under the category of "social commerce." It's a simple method of using social media to improve the online shopping experience for your clients. Naturally, social media is probably only a small part of your whole digital marketing strategy. Explore our Social Media Advertising 101 guide to create a strong plan that engages, sells, and captivates audiences across the vast expanse of the internet. For your best chance of success, whether online or off, develop your brand throughout all of your channels Conclusion 2024 will see the rise of social commerce, which will transform online shopping through creative use of social media platforms. With the help of our guide, stay ahead of the curve and navigate the constantly changing e-commerce landscape with ease and effectiveness. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
A growing number of brands are starting to see headless commerce's potential. According to a recent research we conducted, 80% of employees at eCommerce firms said they were thinking about using a headless solution to boost sales. Three essential components for greater conversion rates—faster webshops, more personalized experiences, and content-rich storytelling—are made possible by decoupling your eCommerce sites' frontend and backend. Here are six methods for using a headless storefront to boost eCommerce sales. Including Connectivity Merging E-commerce And Content Natural Growth Engine Regional Experiences Multi-channel Comparative Evaluation Boosting sales with a headless storefront builder Including Connectivity Eighty percent of eCommerce enthusiasts who were recently surveyed said that adding connectors to their current tech was tough for them. Fortunately, a headless architecture makes it easier to integrate connections that may personalize and optimize your shopping experience for higher conversion rates than a standard monolithic Shopify configuration. How does one go about doing this? Monolithic installations mostly function because of their backend design. Improving the experience through tool integration is extremely challenging, and in many situations, unachievable. However, because headless commerce uses separate front and backend systems, adding integrations is made easier thanks to APIs. The limitations of a monolithic system are eliminated by this flexibility. For this reason, headless expands the potential for developing captivating purchasing experiences. By being headless, you can also quickly add and replace any integrations that are not contributing value, as well as quickly test out other integrations to see what works. You may create a tech stack that is optimized for greater conversion through this experimenting. For instance, you might incorporate Agolia, an AI-based site search engine (which is faster and far more adept at handling typos than a standard site search) if you want to enhance your on-site site search. Conversions are a direct result of optimizing your customer experience, which is why adding the appropriate connectors will boost your income! Merging E-commerce And Content One drawback of online shopping is that consumers are unable to personally inspect products before making a purchase. Developing trust is essential to converting visitors into clients. Even if they haven't had an opportunity to sample your goods yet, they still need to have faith that your brand and your offerings will improve their lives. Using content to address client inquiries is a well-liked and successful way to build this trust in content commerce. For instance, written FAQs, client testimonials, use case videos, etc. Therefore, you must improve the material on your site to present your goods as effectively as possible in an online setting if you want to boost income through more conversions. You may design content-driven experiences with headless commerce, such product pages that tell stories, blog pieces that showcase products, or embedded user content (think Instagram or TikTok). Consequently, using content commerce and a headless architecture will increase revenue! Natural Growth Engine Headless stores have faster sites and higher SEO than typical arrangements. Marketing professionals are shifting their focus to methods for converting organic traffic into paying consumers due to a number of factors, including growing ad costs and the demise of third-party cookies. Consider it this way: the longer it takes for your website to load, the more money Google has to spend on it. This is why Google favors faster websites over slower ones. Google ranks quicker sites higher for this reason. By combining the potential of content commerce with the speed of a headless setup, you can build a strong organic growth engine that will assist you in ranking for keywords associated with your company. Regional Experiences Developing localized shopping experiences rather than merely globalized ones is a potent strategy to boost conversions in certain areas. Using the same material on your website but with translations into different languages is known as internationalization in your stores. Localization is more than just translating your material; it involves creating and utilizing unique content, goods, and shipping/price strategies. This produces a feeling of place that is specific to each market. Compared to a monolithic Shopify shop, creating and launching these localized experiences is considerably simpler with a headless storefront. Multiple Shopify instances are necessary for monolithic configurations. It follows that each shop needs to maintain its own code base. As a result, working on worldwide campaigns requires a lot of redundant labor, which increases the possibility of errors. This allows you to take advantage of the strength of localized experiences and easily scale your brand! Multi-channel The term "omnichannel" eCommerce is a strategy used by organizations to offer a consistent experience to customers throughout the entire customer journey (from touchpoint to touchpoint). You thus experience the same thing whether you shop in-store or on a mobile device. You may quickly create experiences on any sales channel you'd like to add to your purchasing experience with headless commerce. An even greater emphasis on multichannel marketing will be required as technology develops. For instance, people are buying products these days for everything from smart speakers to smart refrigerators. It's not always possible for a standard setup to convert on these channels! For this reason, implementing a headless setup and developing a solid omnichannel strategy helps boost consumer conversion. Comparative Evaluation Because headless storefronts are so configurable, you can test and experiment with different aspects of your store to create an experience that is optimal for conversion. Almost anything can be A/B tested using a headless Shopify configuration. You might do A/B tests on the product detail pages of your two distinct products, for instance, if one is priced more and the other lower. More expensive products typically demand more thought from customers and sometimes more enabling data. Therefore, you may experiment to determine if increasing the content of the more expensive product affects the conversion rate. One guaranteed method to test your way to a store that converts and brings in more money is A/B testing! Boosting sales with a headless storefront builder One option to use all six of these tactics at once is to build your own headless storefront! Instant Commerce is a strong storefront builder that enables you to create headless stores in a matter of days for eCommerce brands that are currently hosted on Shopify. Conclusion Using a headless storefront is a smart decision that will boost your eCommerce sales rather than just being a technical advancement. Thanks to its improved speed, flexibility, and user experience, this state-of-the-art solution sets up your company for long-term success in the ever changing digital market. If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
Selecting a headless commerce platform is an important stage in the development of your brand, regardless of whether you're nearing launch or going through growth pains. With eCommerce growing at an exponential rate, online buyers are demanding speedier experiences across a wider range of touchpoints, and they won't be slowing down anytime soon. In fact, it's predicted that eCommerce sales would make up 24.5% of all retail sales worldwide by 2025. Your eCommerce business must live up to those expectations, and implementing a headless commerce platform is a crucial first step. In light of that, the following eight headless commerce systems are worthwhile exploring. To assist you in choosing the ideal choice for your company, we've given an overview of each of these platforms and even highlighted some of the positives and negatives of users. Strapi Shopify Plus BigCommerce Salesforce Commerce Cloud Adobe Commerce Commercetools Elastic Path Kibo Commerce Spryker Commerce Cloud Strapi https://youtu.be/zd0_S_FPzKg?si=XG34SzsnUfx4xFXg Strapi's main goal is to offer a headless content management system (CMS) that is adaptable and customizable. Even while it works really well for content management, it might not be particularly classified as a platform for commerce. You may wish to think about integrating Strapi with specialized e-commerce frameworks or platforms for e-commerce functionalities. Strapi is frequently used in conjunction with systems like Shopify, WooCommerce, or others to handle the e-commerce aspects. Shopify Plus https://youtu.be/gR_KGbyOBBM?si=yozLs8WLTbJYMquf A cloud-based e-commerce platform for small and medium-sized enterprises is called Shopify. Headless commerce is available in Shopify Plus, which is designed for customers in high-growth enterprise segments. Shopify Plus gives you unlimited extensibility with a wide range of connectors and lets you turn any device into a possible sales channel. Developers can integrate third-party tools and systems and are free to select the frontend frameworks that perform best for a certain channel. The pricing of Shopify Plus is ideal for established enterprise organizations, but it may be pricey for emerging brands that fall between Shopify and Shopify Plus. BigCommerce https://youtu.be/Vx0OmcMSWGQ?si=GQdDwUTthVa4zMB9 BigCommerce is a software-as-a-service (SaaS) eCommerce platform that gives retailers the freedom to create and expand their online businesses. It is easy to use, has enterprise-grade capability, and can be tailored to your needs. BigCommerce is a headless-ready platform that lets you create experiences rich in content with any frontend. Furthermore, it has multi-storefront functionality and adaptable APIs that let businesses expand into other markets or create distinct brands. Despite having every functionality an eCommerce platform might want, BigCommerce can occasionally be difficult to combine with other technologies. Salesforce Commerce Cloud https://youtu.be/mXAMMeo70ZE?si=tZzAzqsZxgMsSO8i One of the products in the Salesforce lineup is Salesforce Commerce Cloud. On top of Salesforce CRM, it offers an agile commerce platform, making it simple to integrate with other products in the suite. You may implement API-first commerce with Salesforce Commerce to enhance the customer shopping experience. Additionally, eCommerce businesses may create mobile applications and further improve their websites by utilizing Salesforce's collection of prebuilt connectors. Salesforce Commerce Cloud is an excellent way to link a robust suite, but it may also make it difficult to integrate technologies that aren't part of the suite and to maintain a lightweight tech stack that keeps eCommerce companies agile and adaptive. Adobe Commerce https://youtu.be/w2GLM3rAE20?si=aXsPdC1nPPRh5F9p Adobe Commerce, formerly known as Magento, is a component of the Adobe product line. You may create multi-channel commerce experiences for any type of business with this platform. With its native integrations with Analytics, Experience Manager, Creative Cloud, and other components of the Adobe Suite, Adobe Commerce offers a strong platform for developing customized purchasing experiences. With Adobe Commerce's fully scalable and adaptable platform, you can integrate cutting-edge technologies—even ones that haven't been conceived yet—into your eCommerce business. However, the high total cost of ownership associated with employing an eCommerce suite system is a significant disadvantage of the platform. Commercetools https://youtu.be/VHyfP-7cOgE?si=SxAvCemaCtox3_VY One of the best platforms for online shopping, Commercetools was created with MACH in mind. eCommerce stores can customize customer experiences to match their needs with this headless, cloud-native, microservice-based, API-first solution. Commercetools uses MACH design, a best-of-breed strategy, and composable commerce to set itself apart from traditional suites. Although Commercetools promotes headless commerce, it does it in a way that may be challenging for certain eCommerce shops to understand since in order to fully utilize the platform, additional tools and features must be built and incorporated. Elastic Path https://youtu.be/3DPgHff5nMo?si=_6w8ZCC9iaEMQ6vc Elastic Path is a headless commerce solution that is API-first and modular. It gives brands the ability to introduce and provide digital commerce experiences across a variety of markets and touchpoints. Elastic Path facilitates omnichannel purchasing, which smoothly unifies the consumer experience at every touchpoint. The platform can also link to other tools in the commerce tech stack, like as search and merchandising tools, ERP systems, and more, using APIs. Elastic Path is a contemporary technology that highlights the advantages of headless commerce. However, commercial clients may find it difficult to use and that it has a steep learning curve. Kibo Commerce https://youtu.be/0_FQlGBZms8?si=s82iWtwQkJsDdhqZ With the help of the cloud-based eCommerce platform Kibo Commerce, you can build customized shopping experiences atop a modular, future-proof architecture. The microservices-based and API-first architecture of Kibo Commerce is compatible with contemporary headless commerce platforms and can assist companies in meeting client demand while maintaining agility. As part of a suite of tools, Kibo also offers extra solutions including Order Management and Point of Sale. Additionally, the platform allows for numerous customizations for any kind of business and is very extendable. Even though Kibo has a ton of capabilities, maximizing its potential may necessitate substantial developer support and modification. Spryker Commerce Cloud https://youtu.be/DBmmQDlIXWM?si=_DRsmw3PA5ryu0CC Platform as a service (PaaS) solution Spryker Commerce Cloud employs composable and API-based design. This lets developers connect to any frontend and create a custom headless experience using Spryker's Glue API. If you wish to establish a connection with a voice assistant or smart shelf that uses sensors to determine whether a product has left the shelf. Spryker can take longer to install because of its steep learning curve for users who are not familiar with the platform. Conclusion Using headless commerce solutions transforms online buying by offering unmatched personalization and flexibility. The separation of front and back ends creates new opportunities for companies looking for a dynamic and seamless online shopping experience." If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements. Why then are you acting so cautiously? Give us a call right now!
The phrase "A dog is for life, not just for Christmas" may be familiar to you. It was developed by the UK-based charity Dog's Trust to raise awareness of the ongoing commitment that a buddy with four legs need. Similarly, even though October is Cybersecurity Awareness Month, cultivating a cybersecurity culture inside your company takes more than just a single month; excuse the pun; it takes a tenacious dedication. It's true that October is a terrific month to focus on cybersecurity because of all the exciting events and webinars that leading industry professionals are hosting, as well as the abundance of posts on social media regarding safe password usage. But what happens at the end of the month? To help you establish a genuine cybersecurity culture within your company, I'll include an annual checklist of cybersecurity awareness activities in this post that you can implement after October. Action items to take right after following Cybersecurity Awareness Month Annual cybersecurity awareness plan template Recall: Cybersecurity Being aware extends beyond your coworkers. Action items to take right after following Cybersecurity Awareness Month Conduct an after-the-fact survey When cybersecurity month is done, the first thing you should do is ask your colleagues, "What would you like to know more about?" In a survey, find out what worked, what didn't, and—above all—what more you could learn from them. The additional demands that your awareness activities may have on you in terms of knowledge, abilities, and internal transformation may surprise you. If you don't quickly follow up on these, you risk losing steam. Profit on people's ambition to advance their skills After Cybersecurity Awareness Month, I frequently observe that coworkers in non-IT departments need more in-depth instruction on subjects that are pertinent to them. A finance team, for instance, could be interested in learning more about Business Email Compromise (BEC) attacks and the procedures they could use to strengthen their defenses. Use this as a chance to ensure that better security practices result from raised awareness. Create your awareness calendar for the ensuing 12 months, including instructions on how to put what students learn into practice. A year-long security awareness campaign is an admirable objective, as was previously mentioned. According to this year's Cybersecurity Attitudes and habits report from the National Cybersecurity Alliance and CybSafe, there's still a lot of space for improvement even though half of all people follow the five key security habits. Keep in mind that being aware of your surroundings is not sufficient. One typical criticism of awareness training is that it usually focuses more on theoretical and frightening topics than on offering actionable advice on how individuals might enhance their security practices. When doing awareness training, it is important to make sure that participants receive concrete recommendations. Making it more pertinent to them is one approach to achieve this. When you discuss cybersecurity with people about their families and at home, most of them become more interested. Fortunately, all of the security precautions that keep them safe at home also keep our organizations safe. Annual cybersecurity awareness plan template Please take note that organizations in the northern hemisphere are the target audience for this plan. Feel free to modify the ideas to suit what your coworkers are probably thinking about in January if your summer vacation falls during that month! January to February The beginning of tax season falls on the same day for the US, Canada, and the majority of European nations. Therefore, now is an excellent opportunity to alert people to the various tax frauds, impersonation, refunds, and general phishing relating to taxes. This will support the reinforcement of security best practices, such as scanning for all forms of phishing, smishing, and vishing. This training can promote the practices of selecting strong credentials and preventing credential reuse in areas where tax regimes permit users to secure their tax accounts using PINs and passwords. March to April March is a time of year when a lot of people start organizing their vacations in order to get away from the residual winter cold in many places (or to chase it with a ski getaway). Families are taking advantage of this window of time to book trips because it coincides with spring break for many schools. This month is a fantastic time to raise awareness about typical hotel and vacation rental frauds. This supports the security practice of checking a website's provenance and reminds colleagues that you shouldn't always trust information just because it's on the internet! May to June As spring comes to an end in May, it's a great idea to organize and motivate individuals to "spring clean" their passwords. Since a lot of people, according to research, have more than ten critical passwords, take this chance to remind colleagues to make sure they are using the right security measures on these accounts. They can carry out this action by: Switching to passphrases from passwords ensuring that every single one is distinct visiting a website to see if their email address has been compromised Turning on MFA (if the app or website supports it) July to August Concentrate on educating individuals about the significance of device upgrades as the summer holiday season approaches. You can use the (admittedly corny) metaphor that after a long day of work, gadgets require rejuvenation, just like people do, and that rejuvenation can be obtained through software updates. You can tie this into how people should update their lights and cameras to secure their houses while they are away, since many people now have IoT devices in their homes. The habit of updating the device's default password should also be emphasized, but the main focus should be on making sure the software is updated on the device—ideally automatically. It's a good idea to discuss work devices here as well. Tell them why it's essential that work devices receive updates as well, and be sure to emphasize the pertinent security practices you want, such as updating promptly. September In September, shift your attention to highlighting one of the less important security practices: data backups. Ask your coworkers to consider all of the family-related photos they've shot in the previous year and how they would feel if something happened to them! This month's security habit to pay attention to is ensuring sure your coworkers' valuables are backed up and how very simple cloud backup implementation is these days. Here, you can compare colleagues' systems—which might not be regularly backed up—with your own systems at work. October It's Cybersecurity Awareness Month once more! Make the most of the attention that this month has to offer and begin organizing your ongoing cybersecurity awareness efforts for the upcoming year. You don't have to create all of your training and content from scratch while you're designing your program; Appic Softwares has some excellent writers and content that can spice things up. From November until December Deals that seem too good to be true abound around the end of the year, as dishonest retailers attempt to take advantage of the holiday season. Informing people about these dangers can encourage them to continue taking precautions online. Remind them to be cautious when visiting unfamiliar websites and to always check their email for phishing scams. Recall: Cybersecurity Being aware extends beyond your coworkers. It's important to keep in mind that there are two communities to take into account when creating your annual awareness program, in addition to your colleagues: the supply chain and directors, or non-executive management. Non-executive leadership It is common for awareness programs to exclude this demographic. This occurs for a variety of reasons, some of which may be historical or simply the result of people not wanting to "bother" them. These two are errors! Regulators are increasingly expecting non-executive management to have a high level of cybersecurity knowledge, so be sure to include them in your awareness campaigns. Asking to attend a meeting in brief to find out what cybersecurity education they would like is also a great idea. Your network of suppliers Including your third-party supply chain in your cybersecurity awareness may sound strange, but this is a trend that is becoming more and more common. Organizations are posing the following queries to smaller suppliers who might not have the necessary degree of cybersecurity maturity: What additional services can the awareness team provide to the conventional third-party risk management program? Is it possible for the supplier to obtain access to the organization's awareness training so they can increase the level of security behaviors among their employees? Could the supplier leverage the resources offered by the Global Cyber Alliance or the Cyber Readiness Institute on an organizational level? Conclusion We guarantee a proactive approach to cybersecurity awareness with our 2024 monthly guide. By putting the finest practices and insights into practice all year long, you can strengthen your online security and digital defenses. Appic Softwares is a fantastic option if you’re searching for an e-commerce development firm to assist you with the development of a mobile app. Our skilled development team is here to assist you with any and all of your needs. So why are you being so circumspect? Give us a call at this moment!