10+ Proven Ways To Increase Conversion Rate On Shopify Store
By concentrating on these two main areas, you may increase your online sales: website traffic and conversion rate. Increasing your average conversion rate—that is, the proportion of website visitors who become customers—is the most efficient approach to increase revenue, even though many marketers prioritize website traffic (via social media or email marketing efforts).
Increasing the conversion rate on your website can increase revenue from the same quantity of visitors and yield a better return on investment (ROI). You may enhance your visitors’ experience by optimizing user journeys leading to conversion.
The industry-specific conversion rate varies, with an average of 2.5% to 3%. Even if you are in that range, you could still be able to do better. Revenue increases in direct proportion to conversion rate growth. Consider improving conversions as a process that combines digital marketing’s creative and scientific aspects. The scientific element of the process starts with data collection. Using this knowledge to come up with creative suggestions for improvement is the second phase. Creating a smooth experience for prospective clients is the aim.
See below for the best methods to collect data regarding your e-commerce site’s user experience and how doing so can help you boost your conversion rate.
- Talk to your customers
- Define your website’s goals
- Analyze your website’s data
- Review your site’s friction points
- Test and enhance your value proposition
- Audit your technical setup
- Include testimonials and reviews to provide social evidence.
- Make it simple for clients to locate the information they need.
- Add a live chat element
- A/B test the buying journey
- Send abandoned cart emails
- Shorten checkout form fields
- Offer an incentive
- Have a reassuring returns policy
1. Talk to your customers
Many marketers believe that using quantitative data is the first step towards boosting conversions. However, having direct conversations with your clients can yield some of the best insights.
You can perform official customer interviews by posing inquiries to your clients like these:
- What made you purchase this item?
- Which feature was the most crucial?
- When you were purchasing, did you have any doubts or problems?
By using and evaluating on-site surveys or chat features, you can also gather insights from clients and other website visitors. These typically offer:
- Product-related queries that your website might not be able to address. If you offer food products, for instance, customers could question whether they should refrigerate it. Your product or FAQ page should address this.
- understanding of your value offer. For instance, you may discover that, despite the health benefits your product offers on your website, people are actually purchasing it because it is less expensive than those of your competitors. This information can help you with your copywriting.
2. Define your website’s goals
If you don’t monitor and assess your progress, it can be challenging to determine whether your conversion rate is rising. Decide what you want visitors to perform on your website and what constitutes a conversion before anything else. For instance, you may determine that a conversion occurs when a person subscribes to your newsletter or makes a purchase.
When setting goals, be reasonable. To gauge prior performance, look at the number of conversions you received in the last month, three months, and six months. However, don’t be scared to exceed your targets. Once your objectives have been determined, use site analytics to track your progress toward them on a regular basis.
You could use the following objectives as examples to raise your conversion rate:
- In six months, increase website conversions by 10%.
- By the end of Q4, raise the conversion rate from 1.5% to 2%.
- Increase monthly conversions by 500.
3. Analyze your website’s data
Without selection or memory bias, you may make well-informed judgments with concrete data that offers insights into user behavior. Even though a client expresses preference for a particular product page’s design, you can nevertheless determine that one page performs better than the other if the statistics shows that a different product page generated 20% more conversions.
Your conversion rate—that is, the proportion of visitors who become customers—is the most crucial piece of information. Segmenting and comparing by page and traffic channel is the most effective approach to obtain valuable insights from your conversion rate. This data can be produced by a variety of analytics platforms, but Google Analytics is one of the most often used. Here are two methods for breaking apart and contrasting your data:
Pages
Data segmentation by page makes it easier to identify the top performers. You can make theories about why they do better based on that knowledge. You can determine the phases of an e-commerce conversion funnel by analyzing user activity. You may learn how to organize the navigation on your website to lead customers by looking at things like whether they are more likely to convert after visiting a product page or a collection page.
routes of traffic
You may determine what kind of online traffic is most likely to convert by looking at traffic channels. You may discover, for instance, that your Instagram Ads convert less frequently than your Google Ads. This information can help you improve your entire traffic strategy by giving you more high-quality traffic, which will increase conversions. However, you may need to delve further to find out if the ad platforms are driving people to the same landing pages.
4. Review your site’s friction points
There are major points of friction on every website that prevent users from having the best experience possible. You can gauge how easy it is to navigate your website. Here are some methods for calculating it:
Check which FAQs are most frequently viewed on your website.
Frequently asked questions (FAQ) are a vital part of many websites, especially for users who are primarily interested in conducting research. They may, however, occasionally be overbearing and thick, which reduces their ability to effectively assist the optimal conversion trip. An opportunity to incorporate the response or solution into the main website experience can arise from a commonly requested issue. Apps such as HelpLab allow you to monitor interactions with FAQs.
Examine the heat map and scroll depth reports.
Reports on scroll depth and heat maps show you just where users are leaving the page. It is probably high friction if you see that the heat (the proportion of visitors to a particular area of your page) drops off at a particular point. For each of these reports, Heatmap.com offers a free e-commerce-focused option.
Examine the drop-offs of the buying funnel.
You may identify any areas in your conversion funnel where there might be more friction by comparing the stage-by-stage drop-off performance of your funnel to benchmarks such as those offered by Littledata. The payment information page is one of the most frequent places of friction for users, as they frequently wonder if the purchase is worthwhile. This is a great chance to include social proof, like a customer review or a money-back guarantee.
5. Test and enhance your value proposition
One of a website’s key elements that influences conversions is its value proposition. Your audience might be more understanding of friction or technical problems if they truly care about the benefits of your product.
The greatest method to determine whether you can enhance your value proposition is to run an A/B test. You can try out several tagline variations in your ad content if you’re conducting digital advertising campaigns, and you can use the version that performs best on your website. To find out which version of the material generates more conversions, you can also test modifications directly on your website using tools like Google Optimize.
6. Audit your technical setup
Website conversion rates might be hampered by poor technological configurations. Common problems include broken links, inadequate mobile optimization, and slow page loading times (often referred to as site speed).
The good news is that a variety of technologies may be used to readily test these features. For e-commerce websites, GTMetrix offers reviews of page speed that are useful. Screaming Frog can examine your pages for broken links, and Google provides a free compatibility test for mobile sites.
Using these kinds of analysis to your advantage will boost conversions. You can further develop this by conducting A/B testing to validate your ideas.
7. Include testimonials and reviews to provide social evidence.
Consumers who were polled indicated that they trust customer reviews almost as much as recommendations from friends. It can encourage shoppers who are on the fence to buy and reassure first-time customers who are considering their alternatives to see that someone else had a positive experience with your business.
In order to add reviews to your website, follow these steps:
- Product-relevant reviews: Make sure the reviews are about the specific product in issue by adding a selection of pertinent reviews on each product page.
- Video reviews: To get more authority and credibility, ask customers to post videos of your products on social media.
- Pages for reviews: Set up a whole page on your website for reviews.
8. Make it simple for clients to locate the information they need.
When they are prepared to make a purchase, they don’t want to spend hours hunting for what they need. Compared to people who are just browsing, individuals who know what they want to buy have a far higher purchase intent, and they frequently use the search box to get what they’re looking for. As a matter of fact, 69% of customers head right to the search box, and 80% of them will actually quit your website if their search is unsuccessful.
Including a user-friendly search function on your website can increase conversion rates by assisting customers in finding exactly what they’re looking for. Here, you can play with rich features like product recommendations, image-based search, and suggestions in the event that no relevant results are found for your query.
9. Add a live chat element
The slightest amount of resistance has the power to divert a customer. However, adding a live chat feature—either human or automated—to respond to inquiries instantly can be beneficial. Utilize the live chat tool to guide customers toward the things they want most, give them more information, and keep them on your website.
10. A/B test the buying journey
To maximize conversion rates, you can A/B test different stages of the purchasing process. To increase conversions, think about where your main points of friction are and consider experimenting with alternative color schemes, layouts, and copy. This provides you with actual evidence of what features your clients find appealing.
Here are some items to check:
- Photographs: To help shoppers visualize your goods, include more images on product pages, incorporate interactive components, and make use of 360-degree photo capabilities.
- CTAs, or calls to action: Experiment with the color, copy, and positioning of your calls to action on each page. To check whether it affects your conversion rates, try using a floating Add to Basket button rather than a static one.
- Guest checkout: To reduce the steps customers must take in order to complete a purchase, consider implementing a guest checkout option.
- Examine how pieces are positioned on your product page. For example, rearrange the reviews to make them stand out more. Then, determine which location works best for them.
- Product descriptions: To make your product descriptions easier to scan, change their format. Incorporate personality, add bullet points, and, if appropriate for your brand, utilize emojis.
11. Send abandoned cart emails
Before they reach the checkout, over two thirds of customers leave their trolleys unattended. However, this does not imply that they will never convert. These are customers that shown interest in your goods but did not complete the transaction.
You may persuade these visitors to return and complete their purchase by sending them an email that reminds them of the reasons they were drawn to your products in the first place. By include social proof in your emails to customers who have abandoned their carts or by providing a discount as a perk for returning, you can raise the likelihood of conversion.
12. Shorten checkout form fields
Nobody enjoys filling out an excessively lengthy form. Customers have more time to back out of the deal or choose to patronize a store that requests less information if you get more data from them. Save as much space and simplicity as you can on your checkout form by only gathering the data you require, such as the customer’s name, address, and payment details. In order to let customers know exactly where they are in the process, you can also add a progress bar to the checkout. One-click checkouts are another alternative; these utilize a platform like Shop Pay to save user data automatically and use it for purchases.
13. Offer an incentive
Consumers are constantly searching for a deal plus a bonus, like free shipping or a gift. Over 60% of consumers say they won’t consider making a purchase from a merchant that doesn’t provide free shipping. Even though you might not always be able to justify it, you can provide customers free shipping on their first purchase, when their cart value reaches a particular amount, or if they make a purchase within a specific window of time.
Another strategy to increase the number of first-time customers you convert is to provide a discount coupon good for a percentage off their initial purchase.
14. Have a reassuring returns policy
Online customers have the risk of not physically seeing a product before making a purchase. Customers can feel more at ease knowing they can return an item if it doesn’t meet their expectations if a company has a clear returns policy. Customers may feel more at ease as a result, which may increase conversion rates.
Conclusion
Using these tens of thousands of tested techniques to boost conversion rates on your Shopify store will revolutionize your online business. Through the optimization of pages and the application of successful marketing strategies, you may improve user experience and increase conversion rates. Take advantage of these useful insights to grow your Shopify store to new heights.”
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