Zillow Statistics 2024: Revenue, Market Share, Usage & More
Zillow is a prominent online real estate marketplace that provides a platform for buying, selling, renting, and financing residential properties. Since its launch in 2006, Zillow has amassed millions of users and grown into a leading real estate website in the US. Property listings, house value estimates, mortgage calculators, and referrals to real estate agents are just a few of the many services offered by the platform.
Zillow has become the go-to platform for real estate searches due to its vast property database and intuitive user experience. Users can also benefit from Zillow’s insightful market data and analysis when making decisions regarding the purchase or sale of a home.
This article will delve into important information and statistics that will help you understand Zillow better.
- Zillow Overview
- Zillow Key Statistics
- Zillow User Statistics 2024
- Zillow Active User Statistics
- Zillow Yearly Visits
- Zillow Revenue And Profit
- Zillow Net Income
- Zillow Expenditure Statistics
- Zillow Demographics Statistics
- Zillow Gender Demographics
- Zillow Acquisitions
- Zillow Marketing Statistic
- Zillow Mobile Application Statistics
- Zillow Employee Statistics 2024
- Zillow Social Media Traffic
- Zillow Competitors
Zillow Overview
| Launch Date | 8 Feb 2006 |
| CEOs | Rich Barton (CEO), Lloyd Frink (Executive Chairman), Susan Daimler (President), Jeremy Hofmann (CFO) |
| Business Category | Real Estate |
| Business Type | Public |
| Head Quater | Seattle, WA |
Zillow Key Statistics
- Zillow’s total revenue was $2.13 billion in 2021 and $1.96 billion in 2022. In 2023, the revenue remained relatively unchanged at $1.9 billion compared to the previous year.
- The company experienced a loss of approximately $218 million in its annual gross profit in both 2021 and 2022.
- Zillow witnessed a remarkable growth of 354% in the number of monthly visits to its website from 2021 to 2023, indicating significant user engagement and interest in its services.
- The company’s expenditure increased from $1.89 billion in 2021 to $2.10 billion in 2022, reflecting increased investment in various operational aspects.
- In September 2023, Zillow’s organic web traffic in the US stood at 63.89 million, with an additional 1.79 million from paid traffic sources.
- Zillow experienced an average monthly high of 226 million unique users in 2023, demonstrating the platform’s widespread popularity and usage among individuals seeking real estate-related information and services.
- The Zillow database comprised more than 130 million US homes in 2023, reinforcing its position as a comprehensive resource for homebuyers, sellers, and real estate professionals
Zillow User Statistics 2024
- In Q4 2023, Zillow had 100 million unique visitors in October, 97 million in November, and 95 million in December.
- Zillow’s platform saw 405 million visitors in October, 383 million in November, and 374 million in December.
- During Q4 2023, Zillow had 292 million unique users and 1.16 billion total visits, demonstrating its online real estate market domination.
| Month | Total Visitors (M) |
| October | 405 |
| November | 383 |
| December | 374 |
Source: Real Estate News
Zillow Active Users Statistics
- The number of active users has shown consistent growth over the years.
- There was approximately a 43.94% increase in active users from 2018 to 2023.
| Year | Active Users (MM) |
| 2014 | 76 |
| 2015 | 123 |
| 2016 | 140 |
| 2017 | 151 |
| 2018 | 157 |
| 2019 | 172 |
| 2020 | 200 |
| 2021 | 198 |
| 2022 | 220 |
| 2023 | 226 |
Source: Business of Apps
Zillow Yearly Visits
| Year | Visits (Bn) |
| 2019 | 8 |
| 2020 | 9.6 |
| 2021 | 10.2 |
| 2022 | 10.5 |
| 2023 | 10 |
Source: Business of Apps
Zillow Revenue And Profit
- Zillow reported a net loss of $158 million in 2023.
- Total revenue peaked at $2.7 billion in 2019, declining to $1.6 billion in 2020 due to the pandemic.
- Despite revenue recovery since 2020, Zillow remains unprofitable.
| Year | Revenue ($B) |
| 2018 | 1.33 |
| 2019 | 2.74 |
| 2020 | 1.62 |
| 2021 | 2.13 |
| 2022 | 1.95 |
| 2023 | 1.94 |
Source: Zillow
Zillow Net Income
- Zillow has steadily worked towards improving its net income, with a significant reduction in losses from $527 million in 2021 to $157 million in 2023.
| Year | Net Income ($MM) |
| 2012 | 5.9 |
| 2013 | -12.4 |
| 2014 | -43 |
| 2015 | -128 |
| 2016 | -220 |
| 2017 | -94 |
| 2018 | -119 |
| 2019 | -305 |
| 2020 | -162 |
| 2021 | -527 |
| 2022 | -528 |
| 2023 | -157 |
Source: Business of apps
Zillow Expenditure Statistics
Advertising Expense
- Advertising Spend: $144 Million
- In 2022, Zillow reduced its advertising expenditure to $144 million from $206 million in 2021.
R&D Costs
- R&D Spend: $495.00 million
- Zillow allocated $495 million to research and development in 2022, marking an increase from $358 million in 2021.
Source: Zillow
Zillow Demographics Statistics
- 96.61% of all visitors come from the United States, making them the single largest source of traffic.
| Country | Visitors (%) |
| United States | 96.61 |
| Canada | 0.89 |
| United Kingdom | 0.25 |
| Philippines | 0.15 |
| India | 0.14 |
Source: SEMRUSH
Zillow Gender Statistics
- The majority 54.03% of total users on Zillow are Female.
Source: Similarweb
Zillow Acquisitions
| Year | Acquisitions |
| 2011 | Acquired Postlets, a real estate listings platform.
Purchased Diverse Solutions, a real estate marketing company, for $7.8 million in cash and stock. |
| 2012 | Acquired RentJuice, a rental management software company, for $40 million in cash.
Bought Buyfolio, an e-shopping platform. Acquired Mortech, a mortgage technology company, for $12 million in cash and 150,000 shares. Purchased Hotpads, a real estate search website, for $16 million in cash. |
| 2013 | Acquired StreetEasy, a New York real estate website, for $50 million in cash. |
| 2014 | Bought Retsly, a real estate developer-focused platform, for an undisclosed amount. |
| 2015 | Acquired Trulia, its direct competitor, for $2.5 billion in a stock-for-stock transaction.
Purchased DotLoop, a real estate transactions company, for $108 million. |
| 2016 | Acquired Naked Apartments, a New York rentals-only platform, for $13 million in cash. |
| 2018 | Bought Mortgage Lenders of America, an online mortgage service. |
| 2021 | Acquired ShowingTime, a home showing technology company. |
| 2022 | Zillow acquired VRX Media, a provider of 3D tours, alongside aerial video and photography services. |
Source: wallstreetzen
Zillow Marketing Competitors
- Zillow’s traffic primarily originates from direct visits (57.41%) and organic search (36.37%), with negligible contributions from other channels like referrals, paid search, social media, email, and display advertising.
| Marketing Channels | Traffic Distribution (%) |
| Direct | 57.41 |
| Referrals | 0.71 |
| Organic search | 36.37 |
| Paid search | 2.96 |
| Social | 1.36 |
| 1.18 | |
| Display | 0.02 |
Source: Similarweb
Zillow Mobile Application Statistics
- As of October 20, 2023, Zillow had over 10 million downloads on the Google Play Store
- The app boasted a 4.7-star rating and received at least 1.16 million reviews
- Zillow’s mobile app earned a 4.8-star rating from Apple users
- Monthly visitation to the site and app totaled 32 million individuals
- The mobile app facilitated the viewing of 86 properties per second
- Combined visits to Zillow’s apps and sites amounted to 9 billion annually
Source: TechReport
Zillow Employee Statistics 2024
- The number of employees at Zillow has fluctuated over the years, reaching a peak of 8,005 in 2021 before declining to 5,724 in 2022 and rising slightly to 6,263 in 2023.
| Year | Employee Count |
| 2010 | 252 |
| 2011 | 329 |
| 2012 | 560 |
| 2013 | 817 |
| 2014 | 1215 |
| 2015 | 2204 |
| 2016 | 2776 |
| 2017 | 3181 |
| 2018 | 4336 |
| 2019 | 5249 |
| 2020 | 5504 |
| 2021 | 8005 |
| 2022 | 5724 |
| 2023 | 6263 |
Source: macrotrends
Zillow Social Media Traffic
- The majority of Zillow’s social media traffic comes from Facebook, accounting for 52.79%, followed by Reddit at 23.95%.
| Social Media Channels | Traffic (%) |
| 52.79 | |
| 23.95 | |
| Youtube | 8.56 |
| 5.23 | |
| Facebook Messenger | 3.02 |
| Others | 6.45 |
Source: Similarweb
Zillow Competitors 2024
Zillow V/S Realtor
| Categories | Zillow | Realtor |
| Visitors in March 2024 | 386.84 M | 140.88 M |
| Pages / Visit | 3.05 | 2.36 |
| Country Traffic | USA (96.61%) | USA (95.54%) |
| Gender Distribution | 54% Female, 46% Male | 59.8% Female, 40.2% Male |
Zillow V/S Redfin
| Categories | Zillow | Redfin |
| Visitors in March 2024 | 386.84 M | 106.95 M |
| Pages / Visit | 3.05 | 2.51 |
| Country Traffic | USA (96.61%) | USA (97.74%) |
| Gender Distribution | 54% Female, 46% Male | 55.01% Female, 44.99% Male |
Conclusion
Zillow continues to maintain its position as a dominant force in the online real estate marketplace, offering a comprehensive platform for buying, selling, renting, and financing residential properties. Despite fluctuations in revenue and profit, Zillow’s extensive database, user-friendly interface, and insightful market data have solidified its reputation as a go-to resource for individuals involved in real estate transactions.
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