Zillow Statistics 2024: Revenue, Market Share, Usage & More

Zillow Statistics 2024: Revenue, Market Share, Usage & More

Zillow is a prominent online real estate marketplace that provides a platform for buying, selling, renting, and financing residential properties. Since its launch in 2006, Zillow has amassed millions of users and grown into a leading real estate website in the US. Property listings, house value estimates, mortgage calculators, and referrals to real estate agents are just a few of the many services offered by the platform. 

Zillow has become the go-to platform for real estate searches due to its vast property database and intuitive user experience. Users can also benefit from Zillow’s insightful market data and analysis when making decisions regarding the purchase or sale of a home.

This article will delve into important information and statistics that will help you understand Zillow better. 

Zillow Overview

Launch Date  8 Feb 2006
CEOs Rich Barton (CEO), Lloyd Frink (Executive Chairman), Susan Daimler (President), Jeremy Hofmann (CFO) 
Business Category Real Estate 
Business Type Public
Head Quater Seattle, WA

Zillow Key Statistics

  • Zillow’s total revenue was $2.13 billion in 2021 and $1.96 billion in 2022. In 2023, the revenue remained relatively unchanged at $1.9 billion compared to the previous year.
  • The company experienced a loss of approximately $218 million in its annual gross profit in both 2021 and 2022.
  • Zillow witnessed a remarkable growth of 354% in the number of monthly visits to its website from 2021 to 2023, indicating significant user engagement and interest in its services.
  • The company’s expenditure increased from $1.89 billion in 2021 to $2.10 billion in 2022, reflecting increased investment in various operational aspects.
  • In September 2023, Zillow’s organic web traffic in the US stood at 63.89 million, with an additional 1.79 million from paid traffic sources.
  • Zillow experienced an average monthly high of 226 million unique users in 2023, demonstrating the platform’s widespread popularity and usage among individuals seeking real estate-related information and services.
  • The Zillow database comprised more than 130 million US homes in 2023, reinforcing its position as a comprehensive resource for homebuyers, sellers, and real estate professionals

Zillow User Statistics 2024

  • In Q4 2023, Zillow had 100 million unique visitors in October, 97 million in November, and 95 million in December.
  • Zillow’s platform saw 405 million visitors in October, 383 million in November, and 374 million in December.
  • During Q4 2023, Zillow had 292 million unique users and 1.16 billion total visits, demonstrating its online real estate market domination.
Month Total Visitors (M)
October  405
November 383
December 374

Zillow Statistics

Source: Real Estate News 

Zillow Active Users Statistics

  • The number of active users has shown consistent growth over the years.
  • There was approximately a 43.94% increase in active users from 2018 to 2023.
Year Active Users (MM)
2014 76
2015 123
2016 140
2017 151
2018 157
2019 172
2020 200
2021 198
2022 220
2023 226

Zillow Active Users

Source: Business of Apps

Zillow Yearly Visits

Year  Visits (Bn)
2019 8
2020 9.6
2021 10.2
2022 10.5
2023 10

Zillow Yearly Visits

Source: Business of Apps

Zillow Revenue And Profit

  • Zillow reported a net loss of $158 million in 2023.
  • Total revenue peaked at $2.7 billion in 2019, declining to $1.6 billion in 2020 due to the pandemic.
  • Despite revenue recovery since 2020, Zillow remains unprofitable.
Year Revenue ($B)
2018 1.33
2019 2.74
2020 1.62
2021 2.13
2022 1.95
2023 1.94

Zillow Revenue

Source: Zillow

Zillow Net Income

  • Zillow has steadily worked towards improving its net income, with a significant reduction in losses from $527 million in 2021 to $157 million in 2023.
Year Net Income ($MM)
2012 5.9
2013 -12.4
2014 -43
2015 -128
2016 -220
2017 -94
2018 -119
2019 -305
2020 -162
2021 -527
2022 -528
2023 -157

Source: Business of apps

Zillow Expenditure Statistics

Advertising Expense

  • Advertising Spend: $144 Million
  • In 2022, Zillow reduced its advertising expenditure to $144 million from $206 million in 2021.

R&D Costs

  • R&D Spend: $495.00 million
  • Zillow allocated $495 million to research and development in 2022, marking an increase from $358 million in 2021.

Source: Zillow

Zillow Demographics Statistics

  • 96.61% of all visitors come from the United States, making them the single largest source of traffic. 
Country Visitors (%)
United States 96.61
Canada 0.89
United Kingdom 0.25
Philippines  0.15
India 0.14

Zillow Demographic statistics


Zillow Gender Statistics

  • The majority 54.03% of total users on Zillow are Female.

Source: Similarweb

Zillow Acquisitions 

Year Acquisitions
2011 Acquired Postlets, a real estate listings platform.

Purchased Diverse Solutions, a real estate marketing company, for $7.8 million in cash and stock.

2012 Acquired RentJuice, a rental management software company, for $40 million in cash.

Bought Buyfolio, an e-shopping platform.

Acquired Mortech, a mortgage technology company, for $12 million in cash and 150,000 shares.

Purchased Hotpads, a real estate search website, for $16 million in cash.

2013 Acquired StreetEasy, a New York real estate website, for $50 million in cash.
2014 Bought Retsly, a real estate developer-focused platform, for an undisclosed amount.
2015 Acquired Trulia, its direct competitor, for $2.5 billion in a stock-for-stock transaction.

Purchased DotLoop, a real estate transactions company, for $108 million.

2016 Acquired Naked Apartments, a New York rentals-only platform, for $13 million in cash.
2018 Bought Mortgage Lenders of America, an online mortgage service.
2021 Acquired ShowingTime, a home showing technology company.
2022 Zillow acquired VRX Media, a provider of 3D tours, alongside aerial video and photography services.

Source: wallstreetzen

Zillow Marketing Competitors

  • Zillow’s traffic primarily originates from direct visits (57.41%) and organic search (36.37%), with negligible contributions from other channels like referrals, paid search, social media, email, and display advertising.
Marketing Channels Traffic Distribution (%) 
Direct 57.41
Referrals 0.71
Organic search 36.37
Paid search 2.96
Social 1.36
Mail 1.18
Display 0.02

Source: Similarweb

Zillow Mobile Application Statistics

  • As of October 20, 2023, Zillow had over 10 million downloads on the Google Play Store
  • The app boasted a 4.7-star rating and received at least 1.16 million reviews
  • Zillow’s mobile app earned a 4.8-star rating from Apple users
  • Monthly visitation to the site and app totaled 32 million individuals
  • The mobile app facilitated the viewing of 86 properties per second
  • Combined visits to Zillow’s apps and sites amounted to 9 billion annually

Source: TechReport

Zillow Employee Statistics 2024

  • The number of employees at Zillow has fluctuated over the years, reaching a peak of 8,005 in 2021 before declining to 5,724 in 2022 and rising slightly to 6,263 in 2023.
Year  Employee Count
2010 252
2011 329
2012 560
2013 817
2014 1215
2015 2204
2016 2776
2017 3181
2018 4336
2019 5249
2020 5504
2021 8005
2022 5724
2023 6263

Zillow Employee Count

Source: macrotrends

Zillow Social Media Traffic

  • The majority of Zillow’s social media traffic comes from Facebook, accounting for 52.79%, followed by Reddit at 23.95%.
Social Media Channels Traffic (%)
Facebook 52.79
Reddit 23.95
Youtube  8.56
Twitter 5.23
Facebook Messenger 3.02
Others 6.45

Source: Similarweb

Zillow Competitors 2024

Zillow V/S Realtor

Categories Zillow Realtor
Visitors in March 2024 386.84 M 140.88 M
Pages / Visit 3.05 2.36
Country Traffic USA (96.61%) USA (95.54%)
Gender Distribution 54% Female, 46% Male 59.8% Female, 40.2% Male

Zillow V/S Redfin

Categories Zillow Redfin
Visitors in March 2024 386.84 M 106.95 M
Pages / Visit 3.05 2.51
Country Traffic USA (96.61%) USA (97.74%)
Gender Distribution 54% Female, 46% Male 55.01% Female, 44.99% Male


Zillow continues to maintain its position as a dominant force in the online real estate marketplace, offering a comprehensive platform for buying, selling, renting, and financing residential properties. Despite fluctuations in revenue and profit, Zillow’s extensive database, user-friendly interface, and insightful market data have solidified its reputation as a go-to resource for individuals involved in real estate transactions.

Looking to capitalize on the success of platforms like Zillow? Consider partnering with Appic Softwares to develop a similar app like Zillow. With expertise in real estate app development and a commitment to delivering innovative solutions, Appic Softwares can help you create a powerful real estate platform that meets the demands of modern users. Contact us today to discuss your project and unlock the potential of the real estate market!

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