Increase eCommerce Revenue With a Headless Storefront In 2024
A growing number of brands are starting to see headless commerce’s potential. According to a recent research we conducted, 80% of employees at eCommerce firms said they were thinking about using a headless solution to boost sales. Three essential components for greater conversion rates—faster webshops, more personalized experiences, and content-rich storytelling—are made possible by decoupling your eCommerce sites’ frontend and backend. Here are six methods for using a headless storefront to boost eCommerce sales.
- Including Connectivity
- Merging E-commerce And Content
- Natural Growth Engine
- Regional Experiences
- Multi-channel
- Comparative Evaluation
- Boosting sales with a headless storefront builder
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Including Connectivity
Eighty percent of eCommerce enthusiasts who were recently surveyed said that adding connectors to their current tech was tough for them. Fortunately, a headless architecture makes it easier to integrate connections that may personalize and optimize your shopping experience for higher conversion rates than a standard monolithic Shopify configuration.
How does one go about doing this? Monolithic installations mostly function because of their backend design. Improving the experience through tool integration is extremely challenging, and in many situations, unachievable.
However, because headless commerce uses separate front and backend systems, adding integrations is made easier thanks to APIs. The limitations of a monolithic system are eliminated by this flexibility. For this reason, headless expands the potential for developing captivating purchasing experiences.
By being headless, you can also quickly add and replace any integrations that are not contributing value, as well as quickly test out other integrations to see what works. You may create a tech stack that is optimized for greater conversion through this experimenting.
For instance, you might incorporate Agolia, an AI-based site search engine (which is faster and far more adept at handling typos than a standard site search) if you want to enhance your on-site site search.
Conversions are a direct result of optimizing your customer experience, which is why adding the appropriate connectors will boost your income!
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Merging E-commerce And Content
One drawback of online shopping is that consumers are unable to personally inspect products before making a purchase. Developing trust is essential to converting visitors into clients. Even if they haven’t had an opportunity to sample your goods yet, they still need to have faith that your brand and your offerings will improve their lives.
Using content to address client inquiries is a well-liked and successful way to build this trust in content commerce. For instance, written FAQs, client testimonials, use case videos, etc. Therefore, you must improve the material on your site to present your goods as effectively as possible in an online setting if you want to boost income through more conversions.
You may design content-driven experiences with headless commerce, such product pages that tell stories, blog pieces that showcase products, or embedded user content (think Instagram or TikTok). Consequently, using content commerce and a headless architecture will increase revenue!
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Natural Growth Engine
Headless stores have faster sites and higher SEO than typical arrangements. Marketing professionals are shifting their focus to methods for converting organic traffic into paying consumers due to a number of factors, including growing ad costs and the demise of third-party cookies.
Consider it this way: the longer it takes for your website to load, the more money Google has to spend on it. This is why Google favors faster websites over slower ones. Google ranks quicker sites higher for this reason. By combining the potential of content commerce with the speed of a headless setup, you can build a strong organic growth engine that will assist you in ranking for keywords associated with your company.
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Regional Experiences
Developing localized shopping experiences rather than merely globalized ones is a potent strategy to boost conversions in certain areas.
Using the same material on your website but with translations into different languages is known as internationalization in your stores.
Localization is more than just translating your material; it involves creating and utilizing unique content, goods, and shipping/price strategies. This produces a feeling of place that is specific to each market.
Compared to a monolithic Shopify shop, creating and launching these localized experiences is considerably simpler with a headless storefront. Multiple Shopify instances are necessary for monolithic configurations. It follows that each shop needs to maintain its own code base. As a result, working on worldwide campaigns requires a lot of redundant labor, which increases the possibility of errors.
This allows you to take advantage of the strength of localized experiences and easily scale your brand!
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Multi-channel
The term “omnichannel” eCommerce is a strategy used by organizations to offer a consistent experience to customers throughout the entire customer journey (from touchpoint to touchpoint). You thus experience the same thing whether you shop in-store or on a mobile device.
You may quickly create experiences on any sales channel you’d like to add to your purchasing experience with headless commerce. An even greater emphasis on multichannel marketing will be required as technology develops. For instance, people are buying products these days for everything from smart speakers to smart refrigerators. It’s not always possible for a standard setup to convert on these channels! For this reason, implementing a headless setup and developing a solid omnichannel strategy helps boost consumer conversion.
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Comparative Evaluation
Because headless storefronts are so configurable, you can test and experiment with different aspects of your store to create an experience that is optimal for conversion. Almost anything can be A/B tested using a headless Shopify configuration.
You might do A/B tests on the product detail pages of your two distinct products, for instance, if one is priced more and the other lower. More expensive products typically demand more thought from customers and sometimes more enabling data. Therefore, you may experiment to determine if increasing the content of the more expensive product affects the conversion rate. One guaranteed method to test your way to a store that converts and brings in more money is A/B testing!
Boosting sales with a headless storefront builder
One option to use all six of these tactics at once is to build your own headless storefront! Instant Commerce is a strong storefront builder that enables you to create headless stores in a matter of days for eCommerce brands that are currently hosted on Shopify.
Conclusion
Using a headless storefront is a smart decision that will boost your eCommerce sales rather than just being a technical advancement. Thanks to its improved speed, flexibility, and user experience, this state-of-the-art solution sets up your company for long-term success in the ever changing digital market.
If you’re looking for an e-commerce development company to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements.
Why then are you acting so cautiously?
