Six Examples of AI's Growing Impact On Financial Services

Six Examples of AI’s Growing Impact On Financial Services

AI in Finance

Artificial intelligence, like many other technological developments, was first introduced to us in fairy tales and fiction literature (just think of the Tinman from The Wizard of Oz or Maria from Metropolis). People formerly had dreams of machines that might handle difficulties and relieve some of the 21st century’s rapidly building pressure.

In less than 70 years since the term “artificial intelligence” first appeared, it has integrated itself into the most demanding and fast-paced businesses. Innovative senior managers and business owners are actively researching novel applications of AI in finance and other industries to get a competitive edge.

We frequently have no idea how much artificial intelligence affects our daily lives.

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Where AI Is Used Today and What It Is Used For

Artificial intelligence, for instance, aids in the optimization of sales and prices as well as the prevention of fraudulent transactions in the travel sector. When we browse airline or hotel booking websites in preparation for our next summer trip, AI also enables the provision of customized suggestions for desired dates, routes, and rates.

AI is being actively used in the transportation sector to create self-parking and cutting-edge cruise control capabilities that are intended to make driving simpler and safer. 

Open online courses (MOOCs), such as those provided by Coursera or Lynda, are a shining illustration of how artificial intelligence is being applied in education and are gaining popularity every year.

With the development of artificial intelligence in education, they are now feasible. Anyone with an Internet connection may now take self-taught online courses, which is a game-changing development for so many people’s lives and jobs.

This statement about artificial intelligence saving lives is true. In order to give their patients the best treatment possible, doctors use AI, including robotic surgery, virtual nursing assistants, and patient monitoring. Medical staff can spend more time with patients by using image analysis and other administrative activities like filing and charting, which serve to lower the expense of expensive human labor.

The emergence of AI in the financial sector demonstrates how swiftly it is altering the commercial landscape, even in more traditional sectors. The most well-known applications of artificial intelligence in banking are listed below.

  • AI and Credit Decisions

Artificial intelligence can analyze a potential borrower more quickly, accurately, and affordably while taking into consideration a larger range of variables, resulting in better-informed, data-backed decisions. AI-based credit scoring is based on more sophisticated and complex rules than traditional credit rating systems. It aids lenders in differentiating between applicants who pose a significant default risk and those who are creditworthy but lack a long credit history.

Another advantage of the AI-driven process is objectivity. Compared to a human, a machine is less likely to be biased.

Machine learning algorithms are used by digital banks and loan-issuing applications to analyze loan eligibility and present customized possibilities using alternative data (such as smartphone data).

The U.S. auto loan industry has reported success with AI for their requirements. For instance, this study demonstrates that integrating AI reduced losses by 23% annually

  • AI and risk management

The influence of artificial intelligence on risk management in the financial services sector cannot be overstated.

Massive processing power enables the quick handling of enormous volumes of data, while cognitive computing facilitates the management of both structured and unstructured data, a task that would take a human much too long to complete. Algorithms examine the past of high-risk instances to find probable problems early on.

When it comes to assessing real-time activity in any market or environment, artificial intelligence in finance is a potent ally. The precise predictions and thorough projections it offers are based on numerous aspects and are essential to corporate strategy.

Crest Financial, a US leasing company, used artificial intelligence on the AWS platform and noticed a considerable improvement in risk analysis right away, without the deployment delays connected with conventional data science techniques.

  • AI and the reduction of fraud

Artificial intelligence has been quite effective in preventing financial fraud for a number of years, and the future seems brighter every year as machine learning catches up to the fraudsters.

Credit card fraud, which has been quickly rising in recent years as e-commerce and internet transactions have expanded, is particularly well-prevented by AI.

When something seems out of the ordinary and goes against the established spending pattern, fraud detection systems look into the behavior, location, and purchasing patterns of the clients and activate a security mechanism.

Banks also use artificial intelligence to identify and stop money laundering, a notorious form of financial crime. Machines are used to identify suspicious activity and to reduce the cost of looking into alleged money-laundering schemes. A 20% decrease in the workload of the investigation was reported in one case study.

Aggregators take pride in their ability to detect fraud, such as Plaid (which collaborates with banking behemoths like CITI, Goldman Sachs, and American Express). Its sophisticated algorithms are capable of analyzing interactions under a variety of circumstances and factors and creating several original patterns that are updated in real time. To provide secure financial transactions, Plaid functions as a widget that links a bank with the client’s app.

  • AI and Trading

Over the past five years, investments powered by AI and trading data have increased substantially, and in 2018, they nearly reached a trillion dollars. Algorithmic, quantitative, or high-frequency trading are other names for it.

This type of trading has been developing quickly on stock exchanges around the world, and for good reason: artificial intelligence provides a number of noteworthy advantages.

At a fraction of the time it would take an individual to process it, intelligent trading systems monitor both structured (databases, spreadsheets, etc.) and unstructured (social media, news, etc.) data.

In trading, the adage “time is money” is particularly accurate because quicker processing leads to quicker judgments, which in turn results in quicker transactions.

Because algorithms can evaluate trading systems based on historical data and raise the validation process to a whole new level before sending it live, predictions for stock performance are more accurate.

Depending on a particular investor’s short- and long-term goals, AI puts together suggestions for the best portfolios; some financial institutions also rely on AI to manage their whole portfolios.

Bloomberg, a source of business news, just released Alpaca Forecast AI Prediction Matrix, an AI-powered price-forecasting tool for investors. It combines Bloomberg’s real-time market data with a sophisticated learning engine to find patterns in price changes and make accurate market forecasts.

  • Personalized Banking and AI

When it comes to finding innovative ways to give particular users more advantages and comfort, artificial intelligence genuinely excels.

In the banking industry, AI enables intelligent chatbots that offer customers complete self-help solutions while lightening the strain on call centers. It’s not surprising that voice-controlled virtual assistants powered by cutting-edge technology, like Amazon’s Alexa, are gaining popularity quickly. Boasting a self-education function that makes them smarter every day, you can expect to see significant advancements in this area. Both apps allow you to look up account activity, plan payments, check balances, and more.

Many applications provide individualized financial guidance and support users in achieving their financial objectives. These sophisticated algorithms monitor income, necessary ongoing expenses, and spending patterns to produce an optimum budget and financial advice.

The largest US banks, including Wells Fargo, Bank of America, and Chase, have introduced mobile banking applications that give customers reminders to pay bills on time, plan their budgets, and communicate with their bank more easily and efficiently from information requests through transaction completion.

  •  AI and Process Automation 

When cutting operational expenses and increasing efficiency, forward-thinking industry leaders turn to robotic process automation.

Intelligent character recognition enables the automation of numerous tedious, time-consuming processes that formerly required thousands of man-hours and increased payroll costs. Software with artificial intelligence capabilities checks data, creates reports based on the criteria specified, evaluates papers, and extracts data from forms (such as applications, agreements, etc.).

Robotic process automation eliminates the possibility of human error and enables a financial institution to refocus personnel resources on operations that call for human engagement. For these kinds of tasks, Ernst & Young has found a cost savings of 50%–70%, and Forbes refers to it as a “Gateway Drug To Digital Transformation”.

JP Morgan Chase, a well-known financial institution, has been using robotic process automation (RPA) to its advantage for some time now to carry out duties like data extraction, Know Your Customer compliance, and document capture. RPA is one of the ‘five emerging technologies that JP Morgan Chase uses to enhance the cash management process.

What the Financial Industry Can Expect From AI in the Future

These days, predictions for the impending use of AI in financial services are a hot issue, but one thing is for certain: AI is quickly changing the business environment of the financial sector.

There are strong expectations for improved transactional and account security, particularly as blockchain usage and cryptocurrency use grow. Because there would be no intermediary, transaction fees might thus be significantly reduced or eliminated.

Thanks to cognitive computing, various digital assistants and apps will continue to advance. Since the intelligent machines will be able to plan and carry out short- and long-term chores, from paying bills to preparing tax returns, this would make managing personal finances considerably simpler.

As natural language processing develops and gains more knowledge from the growing body of past experience, we can also anticipate seeing improved customer service that makes use of advanced self-help VR systems.

More complete due diligence checks and accurate know-your-client reports, which would currently require too many human work hours, will result in a new level of openness.

3 Most Well-Liked Personal Finance Apps With AI

  • Cleo 

Cleo is an AI-powered financial assistant for Messenger that helps customers manage their accounts but isn’t really a mobile app. Additionally, it enables users to pay money to Facebook Messenger contacts by linking their bank accounts.

The user can also tell Cleo how much spare change is acceptable, and the assistant will set aside that much for savings. Not only that, but one can also ask Cleo things like if they have enough money to buy a certain item or whether they can afford a coffee, and the assistant will research the graphs and data-driven insights to respond.

The fact that this AI-powered financial assistant roasts its users when they break a pattern is one of the quirkier aspects of the device.

  • Eva Cash

Eva Money is a personalized financial assistant mobile app created by Fintel labs that is accessible on both iOS and Android devices. The software supports voice and chat as well as artificial intelligence. It enhances overall financial wellbeing and uses conversational intelligence to intelligently respond to questions about your own money.

The Eva Money app also allows you to link all of your bank accounts so you can obtain a full picture of your current financial situation (at the moment, Eva only supports US banks). Not only that, but it may also suggest the best ways to maximize rewards, save money, raise credit score, and other things. 

  • MintZip

MintZip, a fintech startup founded in 2001, offers complete financial solutions. The main “Misa” product from MintZip, which is an AI-based financial companion and is run by Conversational AI, is also included in the app. The business claims that Misa is the most potent financial chatbot in existence. 

To offer a personalized response depending on the user’s unique financial condition, the AI financial chatbot continuously trains on financial expertise while taking into account factors like behavioral sciences and financial sciences.  

MintZip is undoubtedly the tool for you if you want to automate payments, investments, or both.


Were your questions about AI in finance answered? Also, check out Full Guide on Financial Service Blog.

However, you should choose Appic Softwares if you’re seeking a Finance app development company that can incorporate AI into your application. Our skilled team of developers can employ cutting-edge tools like AI, Flutter, React, Blockchain, and more to build a unique application.

Additionally, we offer a free prototype service and can make a free prototype for any project.

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