A whole new class of investors entered the stock market with the release of zero-commission stock trading apps. Some apps have been reluctant to include informational and supportive elements, whereas eToro designed its app from the bottom up with novice investors in mind.
It accomplished this by letting users follow and imitate the top investors on the network via its social investment platform. This is how novice traders can learn how to handle stocks and what to look out for.
Two brothers, Ronen and Yoni Assia, founded eToro in 2007. With the launch of the social network in 2010 and the addition of hundreds more stocks from the US, UK, and Germany, the app went live.
eToro introduced bitcoin trading as one of its investing options in 2014. In 2017, it launched a brand-new trading platform built on Blockchain technology. Only in 2019—following Robinhood’s success—did eToro lower all of its commissions to zero.
Like many other fintech companies, eToro has seen a significant increase in usage and valuation over the last two years. Since the pandemic began, it has gained seven million active users, and its valuation has multiplied tenfold.
With its zero-commission stock trading and cryptocurrency exchange, eToro is trying to get into the US market even if the majority of its customers are still in Europe. Later this year, through a SPAC, it intends to go public on the NASDAQ.
On eToro, we have gathered information and statistics. Continue reading to learn more.
eToro Overview
| Launch Date | 16 Jan 2007 |
| CEOs | Yoni Assia (CEO), Ronen Assia (executive director), Shalom Berkovitz (CFO) |
| Business Category | Stock Trading And Cryptocurrency Exchange |
| Business Type | Private |
| Head Quater | Tel Aviv-Yafo, Israel |
Also Read: How To Build eToro Clone?
eToro User Statistics 2024
- eToro had 38M visitors in December 2023.
- eToro had 2.4M new visitors from November 2023 to December 2023.
- On average a new user checks 5.10 pages per visit.
| Month | Visitors (M) |
| October | 34.8 |
| November | 35.6 |
| December | 38 |
eToro Registered Users Data (2008-2023)
- There were 33.4 million registered eToro users in 2023.
| Year | Registered Users (mm) |
| 2008 | 0.17 |
| 2009 | 0.43 |
| 2010 | 1.1 |
| 2011 | 1.9 |
| 2012 | 2.5 |
| 2013 | 3.3 |
| 2014 | 4 |
| 2015 | 4.7 |
| 2016 | 5.6 |
| 2017 | 8.10 |
| 2018 | 10 |
| 2019 | 12.3 |
| 2020 | 17.5 |
| 2021 | 26.9 |
| 2022 | 28.5 |
| 2023 | 33.4 |
eToro Funded Accounts
- There were 2.9 million funded accounts in 2023.
| Year | Funded Accounts (mm) |
| 2020 | 1 |
| 2021 | 2.4 |
| 2022 | 2.6 |
| 2023 | 2.9 |
eToro Revenue Statistics
- eToro earned $630 million in the year 2023 which was $1M less as compared to 2022.
| Year | Revenue ($M) |
| 2016 | 60 |
| 2017 | 283 |
| 2018 | 369 |
| 2019 | 245 |
| 2020 | 605 |
| 2021 | 1234 |
| 2022 | 631 |
| 2023 | 630 |
eToro EBITDA
| Year | EBITDA ($M) |
| 2016 | -8 |
| 2017 | 114 |
| 2018 | 193 |
| 2019 | 11 |
| 2020 | 95 |
| 2021 | 14 |
| 2022 | 35 |
eToro Active User Statistics
- When a customer has some sort of amount in their account they are known as Active users and by 2022 eToro had 2.8 million users.
| Year | Active Users (mm) |
| 2019 | 1.1 |
| 2020 | 2 |
| 2021 | 2.8 |
| 2022 | 2.8 |
eToro Valuation
- eToro was valued at $3.5B in 2023.
| Year | Valuation ($Bn) |
| 2018 | 0.8 |
| 2020 | 2.5 |
| 2021 | 10 |
| 2022 | 8.8 |
| 2023 | 3.5 |
eToro Demographic Statistics
eToro Geographical Statistics
- Out of the total visitors at eToro, 14% of them are from the United Kingdom.
| Country | Visitors (%) |
| United Kingdom | 14.79 |
| France | 10.51 |
| Italy | 10.41 |
| Germany | 8.39 |
| Spain | 6.28 |
| Others | 49.62 |
eToro Gender Demographics
- 66.22% of the total users on eToro are male.
eToro Age Demographics
- The highest number of visitors on eToro are between the age group of 25-34 years old (29.44%) followed by 35-44-year-olds (21.97%).
| Age | Visitors (%) |
| 18-24 | 18.71 |
| 25-34 | 29.44 |
| 35-44 | 21.97 |
| 45-54 | 15.23 |
| 55-64 | 8.71 |
| 65+ | 5.95 |
eToro Marketing Statistics
- eToro runs display advertisements and 8.35% of the total traffic on it comes from it.
| Marketing Channels | Traffic Distribution (%) |
| Direct | 83.66 |
| Referrals | 0.33 |
| Organic Search | 4.16 |
| Paid Search | 0.71 |
| Social | 1.41 |
| 1.38 | |
| Display | 8.35 |
eToro Social Media Traffic
- Youtube brings the most traffic on eToro which is 59.78% of the total Social media traffic.
| Social Media Channel | Traffic (%) |
| Youtube | 59.78 |
| 13.18 | |
| 8.67 | |
| 7.14 | |
| 3.46 | |
| Others | 7.78 |
eToro FAQs
How old is the typical eToro user?
34 is the average age of an eToro user.
Which regions are the eToro demographics?
Europe accounts for 69% of users, with Asia-Pacific (18%) and the Americas (8%), following.
What are the eToro users’ employment demographics?
11% work as traders or investors full-time, 10% provide computer and IT services, and 7% are in sales and marketing.
Which stocks are exchanged the most frequently on eToro?
One out of every 25 available seats is held by Bitcoin, making it the most popular option. The most traded equities are Apple, Microsoft, and Tesla. The index that is most traded is the NASDAQ 100. The most traded commodity is oil.
Which nations does eToro operate in?
One can access eToro in 140 countries.
Conclusion
Now, in the end, we hope that through this post you were able to gain knowledge on eToro. However, if you too are planning to launch an app like eToro then you should check out Appic Softwares a leading Trading app development company.
We can assist you in creating an app similar to eToro and gain the best out of your idea. Our skilled developers can uplift the development phase and our BA will suggest to you how to gain revenue through the app.
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