The eCommerce industry is changing. With more customers feeling at ease with making purchases via mobile applications and other channels, “headless eCommerce” is becoming a popular solution for businesses. But not every company can take advantage of this arrangement.
Therefore, it’s critical to comprehend the distinctions between headless and traditional eCommerce. An approach that is more tech-savvy is needed to achieve further customisation and personalisation, for instance, using a headless solution.
We will define and describe headless eCommerce in this article. Next, we’ll go over a few things to help you choose the right one for your business.
Now let’s get going!
- An introduction to headless eCommerce
- Choosing between traditional eCommerce vs. headless eCommerce (3 key considerations)
- How to determine which strategy best suits your needs
An introduction to headless eCommerce
Headless eCommerce separates your store’s front end design from its back end commerce features.
This eliminates the need for a front-end layer by allowing headless eCommerce stores to manage and deliver content using API requests. This gives you more flexibility to create a unique and enjoyable user experience for website visitors.
Traditional eCommerce, on the other hand, requires that any changes made to the back end also be made to the front end. This is so because your front end framework, which includes your website, is integrated with your commerce functions.
To put it another way, a headless solution gives you more freedom because it doesn’t bind your content to any other elements of your website. Your front end template does not have to restrict the highly customized experience you can provide to your consumers. It’s critical to recognize that more technical knowledge is required for effective deployment.
For instance, a headless eCommerce strategy can involve using a different eCommerce platform to power your store’s functionality and WordPress as the content management system (CMS) for store management. You may set up a headless system by integrating products, content, and checkout functionality wherever your consumers are using services like those provided by BigCommerce.
Choosing between traditional eCommerce vs. headless eCommerce (3 key considerations)
As previously said, using headless eCommerce necessitates a higher degree of technological expertise. In addition, traditional eCommerce can be a better fit if your store has very few systems that need to be connected to the front end. To help you decide which option is best for you, let’s look at three key aspects.
1. In terms of front-end development, how do they compare?
On the front end, traditional eCommerce is undoubtedly simpler to set up. To use one of the several eCommerce platforms (like Shopify or WooCommerce), all you have to do is select an appropriate theme and add your products and content. To get all of the moving components on the platform to cooperate with one another, customization does require time.
With headless eCommerce, on the other hand, you have to start from scratch when creating your front end. This could imply that setting up your web store to meet your demands takes longer. Even while it could seem like a lot more work than using traditional techniques, you’ll have more flexibility in the design and more customization options. Furthermore, you can customize features to fit the unique requirements of your company, albeit it helps to have some coding experience to make sure everything functions as intended.
In general, traditional eCommerce is faster to launch and easier to create, but it has limitations in terms of engineering and design. Conversely, headless eCommerce offers more front end development flexibility but is typically more time-consuming to build.
2. Which option is more flexible?
As previously mentioned, headless solutions offer you more freedom in designing your front end, but what about the functioning of the back end and commerce? Let’s start by thinking about a conventional system.
Typically, while using traditional eCommerce, you deal with a template that is connected to the back end directly. Despite making development simple, this does, of course, place certain constraints on what you can accomplish. Putting a few select things on display and making sales on your website, for example, is a straightforward process. But when your company expands, you can find it challenging to advertise and scale without further help.
On the other hand, headless solutions offer complete customization. To help you decide which option is best for you, let’s look at three key aspects. Additionally, you have the freedom to create customized experiences for various target markets (more on that in a moment). Overall, when it comes to flexibility, headless eCommerce is the clear victor.
3. What level of pre-existing knowledge is required?
Traditional eCommerce takes significantly less computer knowledge than a headless system, as you may have realized by now. If you lack the funds or expertise for complex development, there are numerous platforms that make establishing an online store simple. As a result, there are numerous all-in-one options.
But for those with the know-how, headless eCommerce allows you to develop more customized experiences for various customer segments and offers limitless customisation. This makes it a top option for many larger and expanding businesses, especially when combined with its scalability and enhanced customisation.
Put simply, you’ll need some development experience or access to knowledgeable developers in order to launch and manage a headless eCommerce solution. However, if you’re just getting started, traditional eCommerce is a good alternative because it’s easy to use.
How to determine which strategy best suits your needs
To begin with, it’s critical to acknowledge that certain businesses stand to lose significantly from a headless approach. Conventional eCommerce is a tried-and-true method that is still effective for a lot of people. Stated differently, having a basic storefront can be sufficient. It is very simple to maintain once it is set up. However, significant adjustments can be challenging.
Nevertheless, considering the benefits, a lot of companies favor a headless strategy. One benefit of mobile technology is that it’s simpler to adjust to. It also provides infinite customization. Additionally, you may design tailored experiences for various customer demographics and groups, which can be very useful for specialized products.
If you need to scale and have a lot of things to sell, headless eCommerce is generally a great option.
Nonetheless, for modest and straightforward companies that concentrate on a small number of items, the conventional model might still be the greatest option.
eCommerce practices evolve with the availability of new technologies. Fortunately, new avenues for product and service marketing and sales open up with every breakthrough. Headless eCommerce is one such technique that is helping a lot of online retailers to stay competitive.
We have contrasted headless eCommerce with the conventional method in this post. In conclusion, traditional solutions continue to be a good option for specialized markets and small operations. Though it may necessitate a little more programming knowledge, a headless solution can offer the flexibility and customization needed to customize your product experiences for various mobile devices and demographics.
Moreover, if you are looking for an e-commerce development company that can help you create an eCommerce store, then you should check out Appic Softwares. We have an experienced team of Ecommerce developers that can use all the latest technologies to launch your store.
You can even hire dedicated developers from us and let them manage your project and post maintenance.
So, what are you waiting for?