Do you know Klarna has more than 10M+ downloads on the Google PlayStore? Other than their app Klarna also partners with ecommerce stores and assists their users to buy the product now and pay later. It is integrated with approximately 154,700 stores.
Thus if you are looking for more stats related to Klarna then you are at the right place, we have pulled our leg for you and jotted down some unique statistics that you must have a look at:
Klarna Overview
| Launch date |
June 2005 |
| HQ |
Stockholm, Sweden |
| People |
Sebastian Siemiatkowski (co-founder, CEO), Knut Frängsmyr (deputy CEO), David Fock (CPO) |
| Business Type |
Private |
| Industry |
Finance |
Klarna Key Statistics
- There are approximately 2,50,000 transactions on Klarna every day.
- Klarna has more than 5000+ employees under its umbrella.
- Klarna operates in 17 countries, including the United States, Australia, Germany, and the UK.
- The payment choices offered by the corporation include “Pay later” and “Slice it,” allowing clients to either postpone payment or make payments over time in installments.
- Sebastian Siemiatkowski, the CEO of Klarna, was listed as one of Time’s 100 most influential people in 2021. Klarna has been acknowledged by Fast Company as one of the most innovative firms globally.
- Besides payment solutions, Klarna provides investing and savings products via its subsidiary, Klarna Bank.
Klarna Usage Statistics 2024
- There were 4.3 million users on Klarna in 2023.
- It is estimated that the number of users on Klarna will be 49.3 million by 2026.
- The growth rate of Klarna is expected to dip a bit in the year 2025 by 7.5% and 4.5% during 2026.
| Year |
Users (mm) |
| 2020 |
14.1 |
| 2021 |
24 |
| 2022 |
34.8 |
| 2023 |
40.3 |
| 2024 |
43.9 |
| 2025 |
47.2 |
| 2026 |
49.3 |
Source: Oberlo
Klarna US Users
- The US is the largest market for Klarna with approximately. 20 million users using it in 2022.
| Year |
Users |
| 2019 |
7 |
| 2020 |
11 |
| 2021 |
20 |
| 2022 |
25 |
Klarna Merchant Statistics
| Year |
Merchants |
| 2017 |
1,05,000 |
| 2018 |
1,30,000 |
| 2019 |
1,70,000 |
| 2020 |
2,10,000 |
| 2021 |
2,50,000 |
| 2022 |
4,00,000 |
| 2024 |
5,50,000 |
Klarna Ecommerce Store Usage Statistics
- There are currently 1,57,000 ecommerce stores that are using Klarna.
- Installs for Klarna grew by 0.2% from one quarter to the next.
- Klarna installs rose 16.5% in comparison to the previous year.
| Year |
Ecommerce Stores |
| 2020 |
47456 |
| 2021 |
101079 |
| 2022 |
124381 |
| 2023 |
148657 |
| 2024 |
157000 |
Source: Storeleads
Klarna Revenue Statistics
- The net operation revenue of Klarna in Q3 2023 was $490.66 million.
| Year |
Revenue ($mm) |
| 2011 |
115.54 |
| 2013 |
486.39 |
| 2015 |
306.08 |
| 2017 |
627.07 |
| 2019 |
756.44 |
| 2021 |
1603.63 |
| 2022 |
163.87 |
| 2023 (Q) |
490.66 |
Source: Statista
Klarna Valuation
- In July 2022 Klarna was valued at $6.7 billion, their most recent funding.
| Year |
Valuation ($bn) |
| Aug 1, 2015 |
2.5 |
| Aug 1, 2019 |
5.5 |
| Sep 1, 2020 |
10.6 |
| Mar 1, 2021 |
31.0 |
| Jul 1, 2021 |
45.6 |
| Jul 2022 |
6.7 |
Source: SignHouse
- Shopify accounts for 74.6% of Klarna-using stores.
- 7.7% of Klarna-using stores use WooCommerce.
- 7.0% of Klarna-using retailers use Custom Cart
- 2.2% of Klarna-using retailers use Shopware.
| Ecommerce Platform |
Stores Using Klarna |
| Shopify |
115474 |
| WooCommerce |
11956 |
| Custom Cart |
10843 |
| Shopware |
3468 |
| Magento |
2843 |
| Prestashop |
1314 |
| Salesforce Commerce Cloud |
792 |
| Gambio |
744 |
| BigCommerce |
664 |
| LightSpeed |
642 |
| Quickbutik |
630 |
| Wix |
516 |
| JTL-Shop |
455 |
| ePages |
415 |
| Opencart |
333 |
| Wikinggrupen |
326 |
| JouwWeb |
291 |
| Shoplazza |
269
|
| Ecwid |
239 |
| SmartEtailing |
176 |
Source: Storeleads
Klarna Profit
- Klarna had a gross profit of SEK 11.7B in 2023, up by 60%.
Klarna Gross Merchendize Volume
- The global gross merchandise volume, or GMV, of Klarna, increased by more than 40 billion USD between the third quarters of 2022 and 2023.
| Year |
GMV (SEK bn) |
| 2019 |
332 |
| 2020 |
484 |
| 2021 |
689 |
| 2022 |
837 |
| 2023 (Q3) |
692 |
Source: Statista
Klarna Market Share
- Klarna has 35% of the total BNPL market share making followed by Affirm which has 19% market share.
| Companies |
Market Share (%) |
| Klarna |
35 |
| Affirm |
19 |
| Apple Pay |
13 |
| AfterPay |
12 |
| Paypal |
8 |
| Sezzle |
5 |
| Zippay |
3 |
| Others |
5 |
Source: BusinessOfApps
Klarna Demographic Statistics
Klarna Web Traffic By Country
- Germany brings the highest volume of traffic on Klarna’s site (32.24%) followed by Sweden (17.33%).
| Countries |
Traffic (%) |
| Germany |
32.24 |
| Sweden |
17.33 |
| United States |
13.24 |
| United Kingdom |
7.32 |
| Norway |
5.92 |
| Others |
23.95 |
Source: Similarweb
Gender Distribution On Klarna
- 50.73% of the total traffic on Klarna is male and the rest 49.27% are female.
Source: Similarweb
Klarna Marketing Statistics
- 61.12% of the total traffic on Klarna is through direct search followed by Organic search by 21%.
| Source |
Traffic (%) |
| Direct |
61.12 |
| Referrals |
13.2 |
| Organic |
21 |
| Paid Search |
0.65 |
| Social |
2.09 |
| Mail |
1.09 |
| Display |
0.85 |
Source: Similarweb
Conclusion
The above stats show us that Klarna is growing at
a rapid pace. Alongside it, the BNPL market is too growing and is estimated to be $3.27 trillion by 2030. Thus being in this space can be a game changer for any startup.
Moreover, if you are looking for a finance app development company that can assist you in creating an app like Klarna, you must check Appic Softwares. We have an experienced team of Finance app developers who know all the business logic and can help you develop a BNPL app easily.
So, what are you waiting for? Connect with us can get your Fintech BNPL app development now!
