Since Progressive Web Apps (PWAs) were introduced, e-commerce has expanded rapidly. These effective apps boost online engagement and conversions by providing a desktop and mobile web experience akin to an app. PWA eCommerce has been implemented with great success by companies worldwide. For example, Starbucks witnessed a 2x increase in daily active visitors while George.com, a UK clothes store, saw a 31% jump in conversion rate.
The e-commerce website George.com has seen notable advancements along the way, including faster page loads (up to 3.8 times faster), a twofold decrease in bounce rates, a 20% increase in page views per visit, and a 28% increase in time spent on the site. These figures demonstrate the beneficial change PWAs have brought about in the eCommerce industry.
Businesses can benefit from a compelling mix that PWA eCommerce provides: the full potential of native apps combined with internet reach and easier access. It’s a low-risk, high-reward investment because it increases conversion rates and enhances user experience fast. PWA eCommerce should be taken into consideration by any business owner to optimize their revenue.
- What is PWA ECommerce?
- Why PWA’s Work for Ecommerce?
- What Features Make PWA E-commerce More in Demand?
- How would a PWA improve the experience of purchasing online?
- Enhanced user engagement
- Enhanced User Adoption with the Home Screen PWA shortcut
- Superior Instantaneous Performance
- Improved SEO
- Increased Conversion Rates
- Lowered Development Expenses
- Robust Security
- Does Not Occupy Memory in Device
- Few Online Stores That Have Experienced PWA Success
- How can Appic Softwares help You with Progressive Web App Development?
What is PWA ECommerce?
PWAs, or progressive web apps, are web-based programs that provide an enhanced user experience on both desktop and mobile platforms. PWA eCommerce combines the finest features of native mobile applications with the reach and accessibility of a website page, enabling users to access content from your site regardless of their location or type of device. Built with performance in mind, eCommerce PWA is perfect for any company that wants to offer a quick, reliable, and satisfying client experience.
Progressive Web Applications, in its capacity as a store, provide a “app-like” experience by combining the finest features of native applications with mobile webpages. The best-converting channel for commerce is locally installed “native” apps, but using a PWA eCommerce can increase your mobile sales significantly. Google unveiled this technology in 2015 to assist merchants in utilizing app features and SEO to increase visitors. PWAs combine the high-conversion features of native applications with the maintenance of websites underneath for e-commerce. This is an excellent alternative if you’re looking for ways to increase your mobile sales: implementing PWAs.
Why PWA’s Work for Ecommerce?
Currently, mobile devices account for over 50% of all web traffic, therefore making the most of mobile shopping is essential. Regrettably, this sometimes results in e-commerce teams having to deal with a significant difference in the number of mobile visitors and conversions. Solving the “m-commerce gap” is essential to generating online revenues. Although pictures and layouts on a website may be modified for mobile devices, it is doubtful that consumers will find the sophisticated functionality they are used to. This influences consumers’ propensity to complete a purchase, and narrowing the m-commerce gap requires enhancing the mobile shopping experience overall.
Although responsive web design can adapt to mobile screens quite well, it can overcrowd a website with content that is only relevant to people who are constantly on the go and is frequently displayed in an erroneous manner. Therefore, attempting to make purchases through these websites may need some time and effort. Furthermore, mobile users frequently require assistance when trying to write text with one hand while carrying a credit card in the other due to the lack of many sophisticated e-commerce tools (such as autofill and saved address and payment information).
In the end, apps provide better experiences than responsive websites—not to mention that users can use applications more frequently and without abandoning web browsers. Even with their restricted initial functionality, sophisticated web apps have become the best option for online shopping.
What Features Make PWA E-commerce More in Demand?
The following are the primary benefits of Progressive Web App eCommerce that companies need to be aware of:
- Adding a homepage is simple. One of the best aspects of eCommerce PWA is that it allows users to quickly put the user interface (UI) of your website or app to the home screen of their device.
- Offline Mode: Your customers can still browse and make purchases from your website even in the event that they are unable to access the internet.
- Quick loading times Slow loading times or network outages won’t ever negatively impact your customers’ experience—your PWA eCommerce is ready for anything!
- Push alerts: One of eCommerce PWA’s greatest benefits is push alerts. Push notifications let you communicate directly with customers by sending them personalized messages about deals, new products, and other information directly from your store to theirs.
How would a PWA improve the experience of purchasing online?
Any new or current online store should give PWA for eCommerce serious consideration. This innovative technology, which offers you a fantastic chance to differentiate yourself from your competitors and provide customers with an unrivaled purchasing experience, is currently underutilized by many firms.
According to Similar Web statistics, phone traffic currently makes up 65% of all traffic, while desktop traffic makes up 32.92%. However, the US mobile conversion rate is only 2%, while desktop and tablet conversion rates are 3%.
PWA for ecommerce businesses holds the key to swiftly enhancing your website’s user experience. There is a significant gap in consumer happiness that needs to be closed.
Enhanced user engagement
Because push notifications may efficiently cut through the clutter of modern life and capture customers’ attention where they are already—on their mobile phones—they are especially helpful for PWA eCommerce. Push notifications let you communicate with customers directly and fast because they don’t require them to have an account or contact information, unlike traditional marketing techniques like emails.
96% of users, according to research by PushPro, conduct anonymous online searches, thus reaching out to them with push notifications is a terrific idea. Businesses gain from this technology since it presents a priceless chance to interact with anonymous website users and turn them into paying clients.
Enhanced User Adoption with the Home Screen PWA shortcut
Users can enjoy a seamless fusion of website and native application capabilities with Progressive Web Apps. Research indicates that 60% of Flipkart users who uninstalled their application afterward successfully re-downloaded the PWA. Furthermore, when requesting user authorization, push notifications for PWAs are opened three times more frequently than email alerts. This contributes to a more effective marketing plan for any company that sells goods and services online.
It should come as no surprise that answers that are favorable are more often when it comes to PWA eCommerce. Customers can install the website on their home screen without having to accept a prompt or download anything from the app store. These websites no longer feel like browser shortcuts—rather, they now feel like “real” apps.
As if that weren’t enough, PWAs are easy to install and don’t require any additional updates. They download rapidly to the home screen, ensuring that consumers always have access to the most recent information. Numerous entrepreneurs can confirm that their progressive web applications continue to be widely used by users even after they choose not to download native apps.
Superior Instantaneous Performance
Faster online mobile experiences are something that modern users have frequently voiced a desire for. According to a recent study, conversion rates drop by over 21.8% every second after a web page loads for three seconds, and nearly 53% of visitors leave the site.
The fastest user experience can be achieved by implementing progressive web apps, which often load in less than a second due to client-side caching and web speeds. Not only do they require fewer disk slots, but they also load applications more quickly, utilize less data, and require less storage, which makes them a desirable investment for any kind of organization.
Compared to native and standard web pages, Progressive Web Apps provide a number of benefits. Because Bing and Google are web-specific and continuously index all published information, they are able to link any content together for online ranking. In the meantime, search engines typically do not index native applications. PWAs offer quick loading times, lower bounce rates, less data usage, and engaging user experiences—all of which are beneficial to your SEO rankings.
Increased Conversion Rates
Online store conversion rates are directly impacted by user experiences. When disagreement and disillusionment are eliminated, customers become more engaged and accomplish their goals more rapidly.
The opportunity to provide a better user experience that is specifically catered to the needs of your customers is exceptional with modern progressive web apps for e-commerce. Instead of worrying about future technological developments, this is a great chance to take full use of progressive web apps’ benefits to e-commerce. PWAs give you access to a very potent means of improving customer experiences right now.
Lowered Development Expenses
A genuinely cohesive omnichannel experience may be had with a Progressive Web App for eCommerce. Rather than handling, promoting, and creating their individual designs—a dynamic website, and applications for iOS, Android, and Windows 10—businesses can combine these channels into a single, feature-rich platform with PWAs.
Users can experience a faster, smoother, and more streamlined experience without requiring a big amount of storage space on their devices, thanks to the significant reduction in product pricing and launch time. PWAs offer the convenience of inviting push alerts when desired, along with fast page loading and full-screen browsing from their home screen. This enhances the user experience and encourages repeat business from clients.
Enhanced security is a key advantage of PWAs for e-commerce companies. PWAs use the HTTPS protocol, which ensures encrypted and secure communication between the user and the server. Hackers will therefore have a harder time intercepting and stealing sensitive customer data, such as payment card details.
PWAs are also less vulnerable to security issues than traditional native apps as they do not depend on outside app stores for distribution. PWAs lessen the likelihood of downloading dangerous software and increase the overall security of the e-commerce infrastructure.
For example, by utilizing the HTTPS protocol, an e-commerce business that uses a PWA may ensure that the payment information of their customers is always secure. By developing a progressive online application for e-commerce, the corporation can not only secure confidential customer information but also win over customers.
Does Not Occupy Memory in Device
PWAs don’t require users to download and install any additional software. Appic Softwares gave careful consideration to this feature’s ability to streamline customer onboarding when creating a solution for IKEA. This is one of the main benefits of PWAs for e-commerce businesses as it frees up memory on their smartphones. Think about a customer who regularly uses a native app to make purchases from an online retailer. The user may eventually run out of space on the device in such a scenario, in which case they would be prompted to remove the app to make room.
There’s no need to worry about PWAs running out of storage because the app is accessed through a web browser. Furthermore, this reduces complexity and development costs by doing away with the requirement for businesses to create and maintain unique apps for a variety of operating systems. Customers may use PWAs to access the buying process from any device without needing to download or install any software.
Few Online Stores That Have Experienced PWA Success
With remarkable success, a number of well-known firms have switched to Progressive Web Apps for their websites lately. Following their transformation, businesses across all sectors—including well-known social media networks, online booking services, local listing sites, and eCommerce marketplaces—are expanding. For many companies trying to maintain their competitiveness in the rapidly changing digital market, it’s a game-changer. These are a few of the top PWA Ecommerce examples to inspire businesses.
Alibaba, one of the largest online retailers worldwide, successfully implemented a PWA in 2016. For the company, there was a 76% increase in conversions across all browsers.
The company offers its customers a seamless online shopping experience with their PWA, which is designed to be speedy, dependable, and easy to use.
The fact that Alibaba’s PWA works on all platforms and devices—even those with sluggish connections and outdated hardware—has contributed significantly to its success. Consumers can find what they’re looking for and complete their transactions quickly because to the PWA’s streamlined and highly optimized appearance. The company chose PWA for its e-commerce operation primarily for this reason.
Additionally, Alibaba’s PWA has allowed the company to reach a wider audience, particularly in underdeveloped countries with low internet penetration rates. Alibaba’s ability to operate offline and tolerate irregular connectivity has allowed it to establish itself in markets where internet access is prohibited.
Among the numerous e-commerce companies that have seen PWA success is the well-known Japanese e-commerce giant Rakuten 24. The company’s choice to implement PWA has increased user retention and engagement. When compared to the company’s previous mobile web flow, Rakuten 24 was able to enhance visitor retention rates by 450% in just one month because to the PWA that the company designed.
Thanks to the PWA, users could easily navigate between the different sections of the website, enabling the business to offer a fast and seamless user experience. Customers may also examine products in offline mode, which Rakuten 24 was able to offer, even in the absence of an internet connection.
After implementing PWA for its e-commerce business in 2019, Blibli, one of the largest e-commerce platforms in Indonesia, had phenomenal growth. With their PWA e-commerce solution, the company saw a 10x boost in revenue per user over their prior mobile website.
This can be attributed to their PWA’s seamless user experience, which let users browse and make purchases even with erratic internet connections. Additionally, Blibli’s PWA allowed them to expand their customer base because users didn’t have to download an app to access their platform. These benefits allowed Blibli to become a major force in the Indonesian e-commerce industry and significantly increase its revenue.
How can Appic Softwares help You with Progressive Web App Development?
Progressive Web Applications can help e-commerce companies grow to new heights (PWA). Enhanced engagement, increased conversion rates, enhanced customer loyalty, quicker loading times, offline access, push alerts, and app-like user interaction are some benefits of using a Progressive Web App (PWA) for e-commerce businesses. Businesses that use progressive web apps (PWAs) in their operations stand to gain significantly from these advantages for e-commerce.
Owners of businesses wishing to create Progressive Web Apps (PWAs) should contact Appic Softwares, the top PWA development company. PWA technology and skilled mobile and web app development are our areas of expertise. We offer feature-rich, feature-rich solutions that give significant user experiences with strong performance. This is ensured by our elite developers, who combine the most recent PWA tools with their technical know-how.
As an illustration, our team of specialists created Hukoomi and redesigned the online experience for the Government of Qatar utilizing the most recent development techniques and best practices. As a result, the platform has 2.6 million actively engaged users.
Get in touch with us right now to find out more about how PWA e-commerce development may change your company!
Can PWA benefit online retailers?
- The development of a PWA for an e-commerce company is quite beneficial. Better client retention, faster loading times, offline accessibility, seamless device compatibility, increased engagement, and higher conversion rates are just a few of the many benefits that are provided. Because of these advantages, PWAs are a fantastic choice for e-commerce businesses looking to improve the online shopping experience and boost sales.
What distinguishes a progressive web application from a regular web application?
- A web app can only be used through a browser and needs an internet connection, but a Progressive Web App (PWA) can be used offline and has capabilities like push notifications and home screen installation.
How much does it cost to create an e-commerce PWA app?
- Depending on the complexity of the app, the features necessary, the time needed for development, and the developer’s experience, the cost to design a PWA app for e-commerce may vary. However, developing PWA e-commerce applications is usually less expensive than developing separate iOS and Android apps.