7 Empowering Reasons To Choose Adobe Commerce In 2023

7 Empowering Reasons To Choose Adobe Commerce In 2023

7 Empowering Reasons To Choose Adobe Commerce In 2023

eCommerce is becoming more and more popular. This is not a new trend, and the start of the pandemic at the beginning of the new decade in 2020 has only sped up the shift of all industries to going online. Adobe Commerce is one of the best eCommerce tools that has helped businesses speed up their transition to a fully functional eCommerce business. Adobe Commerce, which used to be called Magento, is a top eCommerce platform that gives companies enterprise-level tools for making and managing a powerful online store with lots of features. Even though most businesses use the standard eCommerce features and functions of the platform to run their businesses, most miss the more subtle benefits of Adobe Commerce. By using these platform features, businesses can take advantage of previously untapped opportunities and open up new paths to success.

List of What’s Inside

How does Adobe Commerce work?

Before Adobe bought Magento in 2018, it was called Magento. Now, Adobe Commerce is the best eCommerce platform that Adobe offers to sellers and brands. Built on the solid foundation of Magento, Adobe Commerce is one of the leaders in the industry when it comes to giving omnichannel shopping experiences with lots of features, top-notch performance, and the ability to grow in the future.

The eCommerce platform has more features that allow businesses to create their webstores quickly using a drag-and-drop page builder, easily keep track of their stock levels, offer a unified shopping experience across multiple channels, and expand their reach to new areas. Adobe Commerce also gives businesses the ability to offer B2B shopping experiences that are unmatched right out of the box. Also, because Adobe is a leader in corporate marketing suites, Adobe Commerce comes with top-of-the-line analytics and marketing tools that give you more information to help you make decisions based on data and boost sales.

If your business uses more than one application and you want to connect them all to your Adobe Commerce webstore in a seamless way, you can use Appic Softwares  strong Adobe Commerce connections to connect them all to a single intelligent BPA platform. With Appic Softwares, you can start better automation and make your business run more efficiently right away.

Appic Softwares lets you connect business apps.

Differences Between the Pros of Adobe Commerce and Magento

Both Adobe Commerce and Magento came from the same place, so they have some features and perks in common for their end users. If an enterprise is already doing well with Magento, switching to Adobe Commerce might not be necessary. Also, Magento is a free application while Adobe Commerce is a paid tool that is considered to be the best. But when people use a premium option, they also get premium features and functions that can give them a huge competitive edge.

Customer service is one of the best things about Adobe Commerce over Magento that people don’t talk about enough. Even though Magento has one of the best groups in the industry, made up of experienced developers and platform experts, it may be hard for new users to find the right experts to help them solve their problems. On the other hand, Adobe Commerce’s Customer Success Managers and Onboarding Support make it easy for users to learn how to use the tool and get the exact technical help they need.

Also, Magento is better for smaller stores that are just starting out and don’t have a lot of money or other tools. Adobe Commerce is the best way for medium-sized and larger businesses with a lot more traffic and sales to handle their online sales. Adobe Commerce is an eCommerce platform that can be used for both business-to-business (B2B) and business-to-consumer (B2C) transactions. It has a large number of advanced features, such as Adobe Sensei’s AI capabilities, advanced marketing features, and user loyalty tools. As digital trade grows, B2B businesses are changing, and Adobe trade makes it easy for offline B2B businesses to become fully functional online businesses.

Adobe Commerce is better than Magento because it has better scaling, B2B functionality, and security. This gives businesses more freedom to grow and improve their ability to provide good customer experiences. Businesses that use Magento but find that it doesn’t meet all of their needs may find that Adobe Commerce is the perfect change.

The best things about Adobe Commerce that are unique

Adobe Commerce is already used by a lot of companies in many different industries. Brands that use the platform are already handling their eCommerce business and speeding up their growth in a profitable way. But some businesses might not use all of the tools that the site offers to reach their full potential. Some of the unique and less-used features that come with the Adobe Commerce platform are:

Advantages of Adobe Commerce for B2B Right Out of the Box

Most of the B2B industry is already going digital, so standard offline B2B businesses will only be able to stay in business if they can make the switch to online B2B commerce. Also, the global B2B eCommerce market is expected to be worth more than USD 7,900 billion by 2022. This means that B2C eCommerce companies should also think about growing into the B2B market to increase their sales.

Adobe Commerce’s integrated B2B features are made to work for B2B customers with complicated organizational structures and many users with different roles and different levels of buying rights. The eCommerce solution lets companies set up company accounts so that multiple buyers from the same business can be grouped under a single account. This makes customer relationship management more efficient. Adobe Commerce also has a lot of benefits for B2B workflows, such as the ability to create shared catalogs where different companies can set their own prices for each product, quote negotiation tools for approved customers, automatic purchase order approval for approved companies, and many more.

Scalable Growth that is safe for the future

Every business wants to get bigger and make more money. But companies often can’t reach this level of growth because they can’t scale. Adobe Commerce gives businesses that plan to grow quickly the space to try out its many features and customizations, which can be scaled to fit any size of implementation.

Adobe Commerce can scale up to provide a seamless experience for both end consumers and enterprise business customers in B2B and B2C eCommerce situations. The platform’s cloud infrastructure, modular core, and headless business features make it possible for the platform to grow as the company grows. With Adobe Commerce’s future-proof and scalable features, businesses can easily add new brands, open stores in more than one area, and create customized multichannel experiences for customers all over the world.

Capabilities for staging content in depth

Content staging is a separate content environment within an application that lets users build or change webpages before publishing them to the live website. Since eCommerce businesses rely mostly on their webstores to make sales, it is very important to make sure that every part of the webstore works and looks right before it is shown to the customer.

Adobe Commerce gives its users a lot of options for staging content, so they can easily create, preview, optimize, and plan a wide range of webstore content. With the Staging Dashboard, users can see and control changes that have been planned along a timeline. You can also use the calendar to look at old versions of the content and make a draft of it to use again later. You can also schedule multiple versions of the same baseline material to give users a new experience in a future update. Also, businesses can plan changes to content that only last for a certain amount of time and go back to the old version when the timer runs out. This is useful when running sessional sales.

Strong functions for managing customers

Customer Relationship Management (CRM) software has become standard in the business world, but Adobe Commerce comes with a number of customer management features that can be used right away. For B2B sales, it is important to make sure that Sales Development Representatives (SDRs) have easy access to correct information about accounts and a central source of order details for all sales and fulfillment channels.

Adobe Commerce’s built-in features for customer management make it easy for teams in an organization that deal with customers to get up-to-date information on supplies and orders and use powerful tools to give customers a great experience. Adobe Commerce’s tools for managing customer accounts let you keep track of customers and visitors who are online, show dynamic content and ads to specific customers, group customers for discounts, and much more. Adobe Commerce’s centralized handling of customer information and wide range of tools make interactions with customers more efficient and effective. Also, businesses can use Adobe Real-Time Customer Data Platform (Real-Time CDP) to combine known and anonymous customer data from different enterprise sources into profiles that can be used to give customers a more personalized experience.

Inventory Management Across the Board

Inventory management is an important part of any business’s success and growth. For eCommerce companies, it is just as important, if not more so, that the process of managing inventory is accurate, efficient, and cost-effective. Having the right systems in place can also help with forecasting inventory and getting ready for problems in the supply chain that come up out of the blue, like a delay in getting inventory from the maker or running out of a product.

Merchants with anything from a single store to a lot of stores, warehouses, and other locations can use Adobe Commerce’s inventory management tools to keep track of sales quantities and handle shipments to finish orders across multiple channels. The inventory management features of the platform include real-time global views of inventory, centralized order information, giving customers accurate stock-for-sale values, and making shipping suggestions based on distance or priority. The eCommerce platform also lets businesses work with either a single warehouse or a complicated shipping network, which gives them more room to grow.

Mobile commerce was made possible by Progressive Web Applications (PWA).

By 2024, it is expected that the mobile shopping market will be worth more than USD 620 billion. With this number going up, it’s more important than ever for eCommerce companies to put mobile first. Having an eCommerce platform that also supports mobile commerce through Progressive Web Applications (PWAs) can help businesses tap into the growing mobile commerce market without having to spend more money on building a separate mobile app.

Adobe Commerce comes with a lot of PWA features that make it easy to offer app-like experiences and make sales on a variety of devices. With PWA-enabled mobile shopping tools, businesses can also offer omnichannel experiences to their customers, which can help them reach more customers and make more money.

Shopping Experience Driven by Artificial Intelligence

AI, or “artificial intelligence,” has become a popular term in every area and business. It’s not a new idea to use AI to speed up workflows even more or to handle huge amounts of analytics for targeted marketing. Most eCommerce platforms, on the other hand, don’t give their users access to AI-powered business tools.

The AI-driven benefits of Adobe Commerce include intelligent and targeted product tips and live search results that help deliver relevant and personalized shopping experiences that increase conversions and open the door to cross-selling and up-selling. Adobe Commerce tracks and analyzes every time a customer uses the webstore and uses AI-powered search features to make intelligent product suggestions. This helps the business grow based on data and make more money.

Getting more out of Adobe Commerce by using automation

As an enterprise-grade eCommerce platform, Adobe Commerce has a lot of tools that help brands build and run online stores well. However, automation through integration is still a key part of the business’s success. Modern businesses rely heavily on a suite of business applications to handle their different processes. To get rid of data silos, speed up time to market, and boost productivity, these applications need to work together.

By enabling automation with low-code Business Process Automation (BPA) platforms like Appic Softwares, manual processes that were not working between two or more apps can now be done automatically. Getting rid of manual processing in bulk processes not only makes them more efficient, but it also makes them less likely to make mistakes or do things twice. Implementing an end-to-end, two-way integration with a business’s software ecosystem can help Adobe Commerce speed up jobs like processing orders, managing inventory, and shipping. Integration with other best-of-breed business applications like Salesforce, SAP ERP applications, Zoho CRM, and Microsoft Dynamics 365 NAV can help streamline and unify work across the company. With more efficiency and a single goal, businesses can use their resources well to give their customers great experiences and grow their online store.

5 Brands That Are Using Adobe Commerce

The company Food Service Direct, Inc.

When FoodServiceDirect.com (FSD) was founded in 1992, the idea was that most American stores were already online and met all of their customers’ needs. The food service industry grew more slowly than other businesses because it relied mostly on traditional methods of transportation and buying from discount stores, while other industries quickly accepted the idea that e-commerce could be disruptive. FSD is trying to fix this problem.

As FSD grew, more and more B2B customers were drawn to the brand. Now, 50% of their customers are B2B customers. To keep up with this rate, the company planned a major rethink of its online sales platform that would be based on what its clients needed.

Since launching its new e-commerce website, FSD has gone above and beyond its promise to meet its goals while causing the least amount of trouble to its business operations. By using Google Merchant Manager to create and manage ads for FSD based on their product list data, Google Advertising may be responsible for a large amount of new business.

HP

When you run a big, international technology business, it can be hard to make experiences fit different places. Take the case of HP Inc. As one of the biggest makers of desktop computers and printing tools in the world, HP Inc. has one of the most successful e-commerce businesses in the world.

More than 3,000 workers from more than 35 different countries work in the modern 450,000-square-foot headquarters for the Asia-Pacific division. HP could use Adobe business to make the user experience much better and add new features faster, which would help them reach their business goal. Using the agile method, they put up 116 new web pages in the past year, and they plan to add another 110 in the coming year. 

LIEBHERR (German)

Hans Liebherr started the company in 1949 in Germany. That same year, he made the first tower crane that could be moved. By 2015, the company had about 41,500 employees and brought in 9.2 billion euros each year. Because a big chunk of Liebherr’s income comes from big operators, it was important that employees were quickly added to the platform and could talk to customers and transport services.

The company must also make a custom B2B e-commerce buying system that lets customers keep track of their sales at all times. The platform for B2B e-commerce must also be easy to connect to Liebherr’s Baan ERP system. After working with Netz98 GmbH, Liebherr picked Adobe Commerce as a possible B2B e-commerce system that would give users a better experience and help the company reach its growth goals.

Shoebacca was a Wookiee.

Shoebacca’s Adobe Commerce store has a lot of features, like a better interface that connects their back office systems without being seen. With the help of the new website, Shoebacca got access to a unified e-commerce tool that let them run their whole business, including marketing, shipping, customer service, and sales across many platforms.

Adobe Commerce made the experience of shopping at Shoebacca better for both customers and the company as a whole by 25% and boosted sales and traffic. They saw a 30% rise in market deals and a drop in the cost of getting new customers. As a result of the better market presence, sales on these platforms went up by 30%, and Shoebacca.com’s updated website has seen a noticeable rise in customers looking and buying. In the last three years, their total sales have grown by a huge amount—an amazing 1,400%.

Rossignol is a ski company.

The new Rossignol website is built on Adobe Commerce, which helps to connect their complicated, siloed company with a number of brands that run on different back-end platforms. Rossignol started the project with its cycling brand, and time, and then connected Adobe Commerce to the company’s back-end processes. The Adobe Commerce solution helped the brand double its income from the previous year and sell almost 25% more online goods than they had planned.

The goals

  • All of the subbrands should be put on the same e-commerce site.
  • Boost a successful customer reward program.
  • Make things better for the customer
  • Rossignol’s new e-commerce effort is successful, in part because it gives users a better experience and uses reliable technology from Adobe Commerce. As a result, engagement rates went up by 70%. Their reaction times are now a lot faster than they were with the old method. Rossignol’s plan to grow quickly is still in its early stages.

Note on the End: Getting the Most Out of Adobe Commerce

Without a question, Adobe Commerce is one of the most powerful eCommerce platforms on the market right now. Most companies only use the platform’s more obvious eCommerce features, so the less well-known benefits of Adobe Commerce are often ignored. Businesses that want to build a strong online footprint and grow their online store can benefit greatly from Adobe Commerce’s out-of-the-box B2B capabilities, PWA-enabled mobile commerce capabilities, and AI tools. By using these tools and platform features, businesses can reach their business goals and succeed in the tough eCommerce industry.

If your business uses more than one application and you want to connect them all to your Adobe Commerce webstore in a seamless way, you can use Appic Softwares strong Adobe Commerce connections to connect them all to a single intelligent BPA platform. With Appic Softwares, you can start better automation and make your business run more efficiently right away.

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