Shein Usage And Revenue Statistics 2025

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Shein originally started their journey by selling wedding dresses and in early 2010 it introduced general women’s wear, by the middle of 2010, it started selling almost every type of women’s fashion.
Presently, Shein can be termed as one of the best-performing e-commerce stores that sell fashion products online. Here is a complete overview of Shein that you must have a look at before we dive into more statistics related to it-
| Top Management | Chris XU (CEO), Quist Huang (Director, Employee Experience) |
| Business Type | Private |
| Launch Date | March 2008 |
| Industry | Shopping |
| Headquarters | Nanjing, China |
Shein is an online fast fashion store that has its headquarters in China. The company is known for selling relatively inexpensive clothes that are of high quality. It is a completely women’s store and provides dresses, tops, pants, and more.
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| Month 2023 | Visitors (Million) |
| April | 230.6 |
| March | 237.0 |
| February | 199.5M |

| Year | Users(mm) |
| 2017 | 2.8 |
| 2018 | 4.8 |
| 2019 | 5.6 |
| 2020 | 15.5 |
| 2021 | 43.7 |
| 2022 | 65 |

| Year | Revenue($bn) |
| 2016 | 0.61 |
| 2017 | 1.55 |
| 2018 | 1.99 |
| 2019 | 3.15 |
| 2020 | 9.81 |
| 2021 | 15.7 |
| 2022 | 30 |

| Year | Worth ($bn) |
| 2019 | 5 |
| 2020 | 15 |
| 2021 | 30 |
| 2022 | 100 |
| 2023 | 64 |



| Age | Distribution (%) |
| 18-24 | 26.56 |
| 25-34 | 29.14 |
| 35-44 | 18.14 |
| 45-54 | 12.41 |
| 55-64 | 8.38 |
| 65+ | 5.37 |

| Countries | Traffic(%) |
| United States | 36.68% |
| Brazil | 12.91% |
| France | 6.03% |
| Spain | 5.50% |
| Canada | 4.14% |
| Others | 34.73% |

| Key Stats | Key Info |
| Monthly Visitors | 230.6 M |
| Daily Unique Visitors | 5,450,030 |
| Daily Page Views | 51,066,777 |
| Alexa Rank | 224 |
| Alexa Reach | 0.13% |
| Bounce Rate | 37.71% |
Source: Hyperstat
| Marketing Channels | Traffic Distribution (%) |
| Direct | 48.20 |
| Referral | 0.82 |
| Organic Search | 17.28 |
| Paid Search | 19.77 |
| Social | 7.81 |
| 2.05 | |
| Display | 4.07% |

| Social Media Channels | Traffic Distribution (%) |
| 61.94 | |
| 15.93 | |
| Youtube | 14.66 |
| Whatsapp Web | 1.89 |
| 1.75 | |
| Others | 3.83 |

| Launch Date | March 18, 2014 |
| Total Downloads | 100M+ |
| Rating Reviews | 4/5⭐ |
| Total Review Votes | 4.82M |
Source: GooglePlay
| Launch Date | 20th May 2014 |
| Total Downloads | – |
| Rating Reviews | 4.4/5⭐ |
| Total Review Votes | 1M+ |
Source: Apple Store
| Year | Number Of Downloads (mm) |
| 2015 | 2.71 |
| 2016 | 10.23 |
| 2017 | 18,66 |
| 2018 | 59.06 |
| 2019 | 68.26 |
| 2020 | 123.43 |
| 2021 | 177.49 |
| 2022 | 184.98 |

| Mode Of Comparision | Zara | Shien |
| Monthly Visitors | 86.9M | 230.6M |
| Category Rank (Lifestyle/Fashion) | #17 | #3 |
| Global Rank | #266 | #101 |
| Number of female users | 68.64% | 65.92% |
| Social channel that brings the highest traffic | Youtube (45.49%) | Facebook (61.94%) |
Source: Similarweb
By looking at the above statistics we can clearly say that Shein is growing at a fast pace. However, this wort dropped from $100M to $64M in 2023, but that was due to the valuation they raised.
However, if you are planning to launch a store similar to Shien, and looking for an eCommerce development company, then you should check out Appic Softwares. We have an experienced team of developers who can use all the latest technologies like Flutter, React, AI, Angular, and more to launch your application.
So, what are you waiting for?
We are all ears!
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