Shein Usage And Revenue Statistics 2025

Shein originally started their journey by selling wedding dresses and in early 2010 it introduced general women’s wear, by the middle of 2010, it started selling almost every type of women’s fashion.

Presently, Shein can be termed as one of the best-performing e-commerce stores that sell fashion products online. Here is a complete overview of Shein that you must have a look at before we dive into more statistics related to it-

Shein Overview

Top Management	Chris XU (CEO), Quist Huang (Director, Employee Experience)
Business Type	Private
Launch Date	March 2008
Industry	Shopping
Headquarters	Nanjing, China

What Is Shein?

Shein is an online fast fashion store that has its headquarters in China. The company is known for selling relatively inexpensive clothes that are of high quality. It is a completely women’s store and provides dresses, tops, pants, and more.

Read This:- Role of AI and Real-Time Inventory in Quick Commerce Success

Shein Interesting Key Statistics 2025

ZZKKO was the original name of Shein.
Shein delivers to more than 150 countries.
Shein had 230.6M active users in April 2023.
36.68% of the total users in Shein were from the US in April 2023.
A potential late IPO in 2023, Shein was recently valued at $68 billion.
Shein has more than 250M followers on Social media across every platform.
The average time people spend on Shein is 7 minutes and 36 seconds.
On average, a person visits 8.35 pages per visit.

Shein User Statistics 2023
Shein Monthly Visitors In 2023

Month 2023	Visitors (Million)
April	230.6
March	237.0
February	199.5M

Shein Monthly visitors

Shein Anual Users

Shein had 2.8 million users in 2008 and 65 million in 2022.

Year	Users(mm)
2017	2.8
2018	4.8
2019	5.6
2020	15.5
2021	43.7
2022	65

Shein annual users

Shein Revenue 2023

Shein saw a growth of 398% in their annual revenue from 2019-2021.
In 2022 they earned $30 billion.

Year	Revenue($bn)
2016	0.61
2017	1.55
2018	1.99
2019	3.15
2020	9.81
2021	15.7
2022	30

Shein revenue

How Much Is The Net Worth Of Shein?

Shein was valued at $100 billion in 2022.

Year	Worth ($bn)
2019	5
2020	15
2021	30
2022	100
2023	64

Shein Networth

How Many People Work For Shein?

Shein’s website claims that they have more than 10,000 employees working for them across the globe.

Gender Distribution On Shein

58% of the employees in Shein are female and 42% are male.

employee Gender ration on Shein

Shein Store Statistics 2023

How Many Designers Does Shein Have?

As per a report from BBC, Shein currently has 200 designers in their store.

How Many Products Are Available In Shein?

Shein currently has more than 600,000 products listed in their store.

What Is The Average Price Of Products In Shein Store?

The average
price of products in the Shein store is $9 making it a major reason why people worldwide love to order from Shein.

What Is The Number Of Suppliers That Have Partnered With Shein?

As of 2022, 3,000 suppliers were in partnership with Shein.

Shein Demographics 2023

Customer Gender Distribution On Shein

65.92% of the total visitors to Shein are female whereas 34.02% are male.

Shein customer traffic

What Is The Age Distribution Shein?

25-34 year old accumulates the highest traffic (29.14%) on Shein followed by 18-24 year-olds (26.56%)

Age	Distribution (%)
18-24	26.56
25-34	29.14
35-44	18.14
45-54	12.41
55-64	8.38
65+	5.37

Shein age distribution

Which Country Has The Highest Visitors On Shein?

The United States (36.68%) has the highest traffic on Shein followed by Brazil (12.91%).

Countries	Traffic(%)
United States	36.68%
Brazil	12.91%
France	6.03%
Spain	5.50%
Canada	4.14%
Others	34.73%

Country wise traffic on shein

Shein Traffic Statistics

Overview Of Shein Traffic

Key Stats	Key Info
Monthly Visitors	230.6 M
Daily Unique Visitors	5,450,030
Daily Page Views	51,066,777
Alexa Rank	224
Alexa Reach	0.13%
Bounce Rate	37.71%

Source: Hyperstat

What Is The Market Channel Distribution On Shein?

48.20% of the total visitors on Shein come directly whereas 19.77% come through paid search.

Marketing Channels	Traffic Distribution (%)
Direct	48.20
Referral	0.82
Organic Search	17.28
Paid Search	19.77
Social	7.81
Mail	2.05
Display	4.07%

Shein market channel dstribution

As per reports, Facebook (61.94%) brings the highest traffic on Shien followed by Pinterest (15.93%)

Social Media Channels	Traffic Distribution (%)
Facebook	61.94
Pinterest	15.93
Youtube	14.66
Whatsapp Web	1.89
Instagram	1.75
Others	3.83

Shein Mobile App Stats

Shein Android App Stats

Launch Date	March 18, 2014
Total Downloads	100M+
Rating Reviews	4/5⭐
Total Review Votes	4.82M

Source: GooglePlay

Shein iOS App Stats

Launch Date	20th May 2014
Total Downloads	–
Rating Reviews	4.4/5⭐
Total Review Votes	1M+

Source: Apple Store

Shien App Downloads Throughout The Years

In 2015, Shein had 2.71 million app downloads, whereas in 2022 they had 184.98 million app downloads.

Year	Number Of Downloads (mm)
2015	2.71
2016	10.23
2017	18,66
2018	59.06
2019	68.26
2020	123.43
2021	177.49
2022	184.98

Shein app downloads

Shein Competitor

Zara V/S Shien

Mode Of Comparision	Zara	Shien
Monthly Visitors	86.9M	230.6M
Category Rank (Lifestyle/Fashion)	#17	#3
Global Rank	#266	#101
Number of female users	68.64%	65.92%
Social channel that brings the highest traffic	Youtube (45.49%)	Facebook (61.94%)

Source: Similarweb

Conclusion

By looking at the above statistics we can clearly say that Shein is growing at a fast pace. However, this wort dropped from $100M to $64M in 2023, but that was due to the valuation they raised.

However, if you are planning to launch a store similar to Shien, and looking for an eCommerce development company, then you should check out Appic Softwares. We have an experienced team of developers who can use all the latest technologies like Flutter, React, AI, Angular, and more to launch your application.

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