Top Ideas for Fintech App Development in 2023

Top Ideas for Fintech App Development in 2023

Fintech App Development

In the tech-savvy world of today, the banking and finance business has gone through a huge digital change. The financial technology (Fintech) business has not only made the ecosystem easier to use, but it has also made it safer, faster, and more profitable. It has opened up new business possibilities, met the needs of people with less money, and even had a big impact on other businesses.

With the rise of fintech apps, users are now able to use their phones to access a wide range of banking and financial services. Fintech startup ideas have changed the BFSI market and made it easy for us to do financial tasks like transferring money, managing cards, changing passwords, and more with just a few taps on our phones.


The Economic Times says that the global fintech business is expected to grow from $245 billion in 2023 to $1.5 trillion in 2030. This is a six-fold increase from $245 billion in 2023.

Fintech App Development

The number of fintech startups in the US and around the world has grown significantly as more people use and improve finance apps. Statista says that as of May 2023, there were 11,651 fintech (financial technology) startups in the U.S. and 9,681 in Europe, the Middle East, and Africa (EMEA).

Fintech App Development

How many fintech startups are there? Do you also want to start your own fintech business and are looking for ideas for popular finance apps? Here are 17 ideas for fintech apps that will help you stand out in today’s tough market and keep your fintech startup from failing.

17 Profitable Business Ideas for a New Fintech Company

Since mobile phones are a big part of our daily lives, we have been taking advantage of what they can do to make our lives easier and more productive. The use of mobile phones in the banking sector has changed many ways that money is handled. Also, the COVID-19 pandemic has sped up this change, making it easier for financial companies to find chances for new fintech startup ideas. Let’s learn more about fintech startup app ideas for the years 2023 and beyond.

Fintech App Development

Fintech development fields that are good places to start a business

1.  Online Banking

It’s one of the most popular and lucrative ideas for a financial app that can help you start a successful business. Due to the growing use of computers, smartphones, the internet, Artificial Intelligence (AI), and Internet of Things (IoT) devices, the demand for digital banking has hit levels that have never been seen before. With these features, the idea of putting money into digital banking apps has grown by leaps and bounds in the market. 

People’s relationships with their banks and their enjoyment of banking services have changed a lot in the past few years. Now, users don’t have to go to their neighborhood banks or ATMs to send money or do other things. They can enjoy all the benefits of digital banking without leaving home. These benefits include, but are not limited to, how easy it is to make purchases, invest, start accounts and make deposits, block cards, add beneficiaries, and do a lot more with just a few taps on their devices.

Grand View Research says that the world market for digital banking was worth $20.8 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 20.5% from 2022 to 2030.

2.  Solutions for P2P Payments

One of the most popular ideas for a financial app is to make a P2P payment app that makes it easy for users to send money to different businesses, family members, and friends. People who use P2P payment apps like Venmo, Google Pay, Zelle, and PayPal can send money to different bank accounts quickly, even if they use different banks and payment systems. They are making it so that people don’t have to go through middlemen or pay commission fees to do business.

Also, these fintech mobility solutions use the latest technologies, such as NFC and voice and face biometrics, to speed up POS processes, improve risk management, and give customers the best experience possible.

3.  App for managing personal finances

The personal finance management app is another best idea for a financial app that will make this market more efficient. As people become more aware of how much they make and save, these apps are becoming more popular on the market. This is making investors and startups look for business ideas in banking.

These apps are like tools that help app users organize their costs and incomes and keep track of them in real time so they can learn how to handle their money in a smart and effective way. These ideas for personal finance apps also let users link all of their bank and credit card accounts to keep their information up to date and set up regular payment reminders.

4.  Robots that give advice

Robo-advising is one way that fintech is attracting millennials, and it’s also a great idea for a new banking app. These programs use machine learning to give users the best personalized financial help that is focused on the future and costs less. They are also looking at how much they spend and how they invest to help them get more money after taxes. In addition to this, they are making the process easier with little or no help from people.

Statista says that the market for Robo-Advisors will hit $2.76 trillion in 2023. It’s clear that it’s one of the best ideas for a profitable fintech business that will rule the market in 2023 and beyond.

5.  App for getting loans

One of the most popular business ideas in the fintech industry is to make an app for peer-to-peer lending.

A loan lending app, also called a “P2P lending app,” is like a marketplace where lenders and users can meet and meet each other’s needs without the help of a bank. With these apps, users can set the highest loan rate they can afford, and lenders can negotiate with each other to find the lowest rate. And get more customers or loans this way.

6.  The RegTech app

RegTech (Regulatory Technology) apps are also thought to be one of the best fintech startup ideas for new financial companies. RegTech is the use of information technology to handle regulatory processes in the financial industry in order to meet all regulatory and compliance standards around the world. They let companies automate a lot of their processes, like checking the identity of customers, putting together and sending in reports, keeping track of transactions and reporting on them, raising customer retention rates, and so on. 

7.  App for Stock Trading

Creating an app for stock buying is another choice that can help your business stand out in the fintech industry. 

Users are getting more and more interested in platforms that help them learn a lot about shares, stocks, forex, and funds so they can trade in them effectively. They pay more attention to applications that gather investment data from different sources and use it to figure out how much an asset is worth and make the right choice.

8.  Electronic wallets

Since digital wallets let people avoid carrying around real wallets or credit/debit cards, the market for them is also growing at an exponential rate. Users can pay for things with these apps with just a few taps and get freebies and deals in return.

Grand View Research says that the global market for digital wallets was worth $6.2 billion in 2021 and is forecast to grow at a compound annual growth rate (CAGR) of 27.4% from 2022 to 2030. It’s enough to make you want to buy a digital wallet.

9.  Applications of Blockchain

Since blockchain is becoming more important in fintech, using it to start a financial business is also a good idea for a fintech company.

At the moment, fintech companies like, Circle, LAToken, Veem, and PayStand are using this technology to give their users a wide range of choices. Among these are:

  • Paying for shipping only once, when they find out that the goods have arrived at the port, 
  • Acting as a decentralized autonomous organization (DAO), where members work according to programmatically set rules about who can be a member, what kind of business or activity is allowed, and how tokens or money can be traded.


10.  Solutions for Crowdfunding

Crowdfunding is also becoming one of the best ways for creators to fund their fintech startups. They help them get money from individual investors and venture capitalists for their new businesses or businesses they already have.

There are only a few crowdfunding sites like Indiegogo and Kickstarter right now, and the idea itself is mostly popular in the US and UK. But it has been found that these digital solutions are becoming more popular on the market. By 2025, it is expected that the market for them will be worth $28.8 billion.

11.  Insurtech Answer

Insurance and banks have always been linked in the financial world. In some situations, they work together. And now that “fintech” is the new name for finance, “Insurtech” has become the new name for insurance.

Creating a mobile app for insurance is a good way to get more customers and grow your business. With the power of new technologies like AI, IoT, Blockchain, Open API, and Machine Learning built in, it gives insurance companies the tools they need to give their customers the best experience possible. It helps analyze a lot of user data, check market trends, understand user feelings and needs, offer quick, personalized policy comparison options, manage risks, and do a lot more, all without using an insurance broker.

Because of this, the $5.45 billion global insurtech market in 2022 is projected to grow at a compound annual growth rate (CAGR) of 52.7% from 2023 to 2030. With the coming together of new technologies and ideas, the insurance industry will start to dive deep into insurtech mobile app creation, leading the way to digitalization.

12. The Platform for Crypto Exchange 

One of the best ways to start a business in finance is to make a cryptocurrency exchange site like Coinbase. Users can join the decentralized market through these platforms by swapping cryptocurrencies for assets like fiat money or other cryptocurrencies. In other words, users can trade one cryptocurrency for another, get crypto tokens in exchange for regular money, and even buy and sell their own crypto coins. All while getting benefits like openness, lower fees, better security, and faster processing.

13. App for Payday Loans

The cash loan application is another interesting idea for an app that can be used to make money. Through this financial app, you can give app users a loan for a certain amount if they need it for things like paying bills, hospital bills, or EMIs.

The only thing app users have to do is add information about their work and link their bank account. The app keeps track of working hours so that users can cash out when they need to. Also, your app will take the money out of the user’s pay once they get it. Here’s a look at some of the things that might be on the Payday loan application:

  • You can borrow a certain amount with just a few clicks.
  • There are no secret costs or fees
  • Notices and alerts about payments that are coming up
  • Bank information is kept safe and private.


14. App for Bill Reminder

People who often forget to pay their power, water, phone, credit card, and other bills on time might find a bill reminder app helpful. So, they have to pay late payment fees that aren’t fair. You could think about making an app that tells people when their bills are due. You could also add this to one of your other ideas for a business app.

15. Keeping track of finances

Many people find it hard to keep track of payment receipts, tax bills, and other financial records. So, making these kinds of apps can be a great way to start a business that helps busy people keep track of their finances.

16. Apps for e-mortgages

After the COVID-19 pandemic, this trendy idea for a fintech app company became very popular. A few years ago, it was hard for people to get a mortgage. Now, electronic loan forms have made it easier to get loans approved and paid out, so people can get contactless loans quickly and without much trouble.

Now that you know what kinds of finance business ideas you can work on, you might be wondering where to start. Keeping this in mind, here are some important steps you must take to start a great fintech business.

How to Start a FinTech Company?

Setting up a fintech business can be an exciting project, but it also needs to be carefully planned and carried out in a smooth way. So, in this section, we’ll go over a step-by-step plan for starting a fintech startup. We’ll talk about things to think about and best practices that will put you on the road to success.

Fintech App Development

1.  Figure out your niche

Fintech is a big area to look into. It can be hard to try to rule the whole world of business at once. So, it’s best to choose one of the following subcategories of the market:

  • Payments and sending money from one country to another
  • Phone banking
  • Handling your own money 
  • Insurance technology
  • Trading and giving loans
  • Crowdsourcing and
  • Analysis of data and making business decisions. 

Once you’ve decided on a niche, do market study to find out who your product or service will be aimed at. It will help you get your top financial startup off the ground locally and then help you do better on the global market.

2.  Find out about regulations.

When it comes to banks and fintech, there are a lot of rules and regulations. So, one must know all the rules, laws, and standards of this very complicated field. 

3.  Find Your Startup’s Unique Selling Point

The fintech market is getting more and more competitive every day because there are more and more ways to make money. In this situation, anyone who wants to make a new banking app needs to make sure it will be better than the ones that are already out there. They need to make sure that their app idea isn’t too common and that it has better features than apps that are already out there. This could be their brand’s USP.

Now, along with customer surveys and reading different reports, you should also do a competitive market research. This method will help you find the thing that all the top players have in common, as well as their business and revenue plan and the problems they don’t see. This will help you improve your idea.

4.  Bring in money

Even if you have some funds, there are many other ways to get money, such as bootstrapping, crowdfunding, venture capital, and angel investment. So, keep an eye out for these ways to raise enough money to support your ideas for fintech apps.

5. Learn about the business and technical problems.

Setting up a financial business has its challenges, especially those that have to do with how digital technologies can change things. As an example:

  • Safety online
  • Putting AI and Blockchain together
  • Use of big data

So, the best way to deal with these problems is to learn as much as possible about them and hire the best financial software development services.

6. Find the Right Developers for FinTech

Even if you have a great idea for an app, it won’t make it on the market without the right group of financial app writers. To make your idea a reality, you need to work with a well-known fintech software development business like Appic Softwares. 

A team of professionals with a track record of making fintech apps can help you choose the right technology stack, revamp your business strategies, beat hidden barriers, and scale up your fintech app idea.

7. Start an MVP

Lastly, don’t be tempted to make a full-fledged mobile game that uses fintech. Instead, think ahead and make a Minimal Viable Product (MVP) to test the water first. An MVP lets you get into the market at a low cost and helps you raise money.

What Kinds of Financial Apps Are There?

In the fintech business, there are many different financial apps that help with things like budgeting, investing, and more. Here are some examples of real-world financial apps that are making big waves in the fintech business.

Financial Apps


Mint is one of the most popular planning apps. It lets users keep track of all their money in one place. Mint made Forbes Advisors’ list of the Best Budgeting Apps of 2023 because it has interesting features like bill alerts, unique budgets, investment tracking, and more.


Acorns is an app that helps people save and spend money for the future. It lets people invest automatically and gives them tools to help them save for retirement. Acorns is the best app for spending and saving money. It has been downloaded more than 20 million times. 


Robinhood is a stock buying app that lets users buy and sell stocks, ETFs, and cryptocurrencies without paying any fees. This helps them save money for the future. The app makes investing easy and has a design that is easy to use.

Appic Softwares can help you make your own fintech product. 

Now that you know what FinTech business ideas are popular, it’s time to find the right FinTech app development company like Appic Softwares to help you bring your idea to life.

We have a lot of knowledge and technical know-how, which helps us build custom fintech solutions for startups and businesses. Our skilled team works closely with each client to learn about their business goals and make an application that fits them well.

Because we know a lot about cutting-edge technologies and the fintech industry, we have helped startups get their businesses off the ground. Mudra, an application for managing a budget, is a good example of this. Before Mudra, managing a budget was done by hand.

Create a program for managing a budget

Our software experts know how to build fintech solutions by picking the right tech stack. Also, we know that a good financial product needs to take security and privacy into account.

Talk to our team about how to make your plans for a fintech startup come to life.

Frequently Asked Questions

  • What is a financial technology startup?

A fintech company is a new business in the finance industry that uses new technologies to offer financial services. It gives people better ways to manage money, make transactions, and get banking services that are more efficient, easy to use, and focused on the customer. Fintech companies usually use the power of mobile apps to provide financial services that make the financial industry easier, faster, more transparent, and better for users.

  • What are some good ideas for a FinTech start-up?

The fintech industry has a wide range of business possibilities in finance that use technology to change the way traditional financial services work. Here are some ideas for fintech start-ups:

  • Payments made online and mobile wallets
  • Peer-to-Peer Loaning
  • Insurance technology
  • Robotic advice
  • How to Handle Your Own Money
  • Regulatory Technology
  • The Answers to Blockchain and Cryptocurrency
  • Electronic wallets

Please read the above blog to learn more about these popular ideas for banking startups. 

  • What tools are changing the financial technology business?

Some of the technologies that are changing the fintech area are Blockchain, Robotic Process Automation (RPA), Augmented Reality (AR), Prescriptive Security, Artificial Intelligence (AI), and Quantum Computing.

  • Which programming tools are best for making a fintech app?

Some of the best computer languages to use when making a finance app are Python, C++, Java, C#, C, and Ruby.

  • How do apps that use fintech make money?

Entrepreneurs are focused on a few ways to make money off of fintech apps. These include in-app ads and referrals, business partnerships, subscriptions, and selling API as a product.

  • How to check out ideas for banking apps?

Putting out the MVP version of your finance app idea is one of the easiest and most effective ways to test it. This version of the app, which has the fewest features and functions possible, will help you test the competition in the market, raise money, and get your audience ready for the future.

So, what are you waiting for?

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