Looking to build a custom pet care app or veterinary CRM solution? Veterinary clinics and pet businesses across the US and UK have to deal with a lot of unique challenges that go far beyond standard customer management. From handling detailed pet medical records and appointment scheduling to maintaining long-term relationships with pet owners, the need for a specialized system is critical.
A customer relationship management (CRM) tool is very helpful if you want to make this better, stronger, and last longer. CRM software for veterinary clinics or a practice management system (PMS) can help pet care businesses improve client retention, streamline operations, and deliver better patient care.
Why Veterinary Clinics & Pet Businesses in USA Need CRM Software
Veterinary clinics manage two types of relationships:
Pet owners (customers)
Pets (patients)
A well-designed pet CRM or veterinary PMS helps you:
Centralize pet and owner data
Improve communication and follow-ups
Reduce missed appointments
Automate reminders and marketing
Improve customer loyalty and retention
This is where CRM and PMS solutions become essential tools for modern pet care businesses.
PMS or CRM?
CRM vs PMS: What’s Better for Veterinary Clinics in the USA?
Understanding the difference helps you choose the right software.
CRM (Customer Relationship Management)
Focuses on pet owner communication and engagement
Supports marketing automation and client retention
Ideal for pet services, grooming, boarding, and growing clinics
PMS (Practice Management Software)
Includes CRM features plus:
Billing and invoicing
Electronic medical records (SOAP notes)
Inventory and lab integrations
Appointment and staff scheduling
Feature CRM PMS
Client communication
✅
✅
Medical records
❌
✅
Billing & invoicing
❌
✅
Marketing automation
✅
⚠️
Best for
Pet services
Vet clinics
Take a look at the best CRMs for pet services and veterinary clinics
1. Daylite
Daylite is a great choice for any small business, even though it wasn’t made for veterinary clinics or pet services in particular. It has many tools and features that can help you build stronger connections, keep those relationships going over time, keep employees from leaving, and more. Besides that, it works perfectly with all Mac/Apple products and the Apple environment.
Best for: Small pet clinics, grooming businesses
Type: CRM
Pricing: $24/user/month (30-day free trial)
Fully connected to Apple Mail, Siri, iCal, and more
Full options for managing contacts
Solutions for managing leads and pipelines
Management and organization of documents
Setting alarms and calendars
Tracking of interactions
2. Digitail
Digitail is a veterinary-specific PMS widely used by clinics in the United States. It combines medical records, communication, and operational tools into one platform.
Best for: US veterinary clinics of all sizes
Type: PMS
Pricing: $79/vet/month (14-day free trial)
Key features:
Online booking and automated reminders
Detailed pet medical histories
Voice-to-text clinical notes
IDEXX and Antech lab integrations
Inventory management
Advanced pet portal with telemedicine
3. Agile CRM
Agile CRM has a strong set of tools and a lot of different features. Even though it blurs the lines between practice management software and customer relationship management software, it is CRM software.
You and your staff can use Agile to create contact profiles, share information about patients and owners between teams, keep track of contacts, and even automate marketing and sales. It brings together marketing, customer service, and sales in one place and helps you send uniform messages. Other important things about Agile CRM are:
Free trial? Yes
Cost: $8.99
Web tools for interaction
Make your form
Conversion from web to lead
Integration of two-way email
Watching people online
4. eVetPractice
eVetPractice is a cloud-based practice management tool for veterinary clinics and pet services. It’s not just a CRM, it works on mobile devices and can be used for telemedicine. Pet owners can also access the system to look at information and records about their pets. This platform also works directly with Covetrus North America to handle prescriptions and give people access to important drug discounts.
There are some other cool things about this site as well. The practice whiteboard, for example, is meant to help you plan and keep track of customer flow and make staff more efficient. You can make, store, and share electronic medical records. Some programs even let you use their features to make health plans for your pets. Some other important features are:
$250 a month for each clinic
Module for boarding
System for referrals
More detailed reports and personalized forms
Putting together lab systems
Pet owner login page
Communications suite for clients
5. Keap/Infusionsoft
Before it was called Infusionsoft, Keap was an Infusionsoft company. It offers a powerful and flexible CRM system that includes marketing and sales. It works well for small offices and pet services, but it can also work well for bigger companies and even veterinary networks.
Keep gives you a lot of ways to collect leads and handle them, which can help you find and connect with new pet owners. It also helps you keep those leads interested and move them down the sales process, which makes them more likely to make an appointment for their pet. Last but not least, it gets good marks for making the whole customer experience better. When it comes to Keap, some important things to think about are:
Free trial? yes, for 14 days.
Price: $56 a month for one person
Works with both Outlook and Gmail
Emails and messages sent automatically to new clients
Owner/pet information cards with lots of details
Email designs that can be changed
6. PetDesk
PetDesk is a more advanced CRM made just for pet services and veterinary offices. It works well with the most popular practice management systems, and it also has a lot of features and functions that make it stand out on its own. You and your team can save time and effort with this veterinary CRM tool. It also streamlines the experience for both owners and pets and centralizes information so you can make better choices.
One great thing about PetDesk is that it focuses on keeping clients interested by giving them lots of ways to talk to you. Not only does it make managing communications easier, but it also lets you do internet marketing. You can also use Skype and link your CareCredit® account. Some important things about this CRM are:
Prices are custom
Pet Health app for phones
Bring to light important client details that will help you make decisions.
A single display to make talking to each other easier
Messaging back and forth with guests
Capabilities of loyalty programs
The ability to use telemedicine
7. Pipedrive
There are a lot of people who use Pipedrive as their CRM. But because it’s focused on sales funnels, a lot of vet offices and pet services might miss this choice. In that case, you would be wrong, because it has some very useful features that can help your business a lot.
One great thing about this is that you can keep track of calls, emails, and contact information whenever, wherever, and however you want. It’s all about making things easier for pet parents and giving them a consistent experience. Workflow automation has its benefits. It helps get rid of unnecessary tasks, so your team can focus on what matters: taking care of the pets you’re responsible for. You can also get a lot of reports and useful information, and the CRM works well on phones. The following are some of the most important benefits that Pipedrive has to offer:
Prices start at $12.50 per person per month.
Tracking and conversion tools for deals and leads
Data that can be seen in processes and reports
Contacts make it easy to connect people and groups.
Keep track of emails, calls, and other messages to make sure the experience is smooth.
Make your papers and forms
8. Hippo Manager
Hippo Manager is a complete practice management system made just for veterinary clinics and pet services. It has a CRM tool and many other features that make it useful for these businesses. Hippo Manager gives you the tools and features you need whether you treat horses, small animals, or big animals, have a business with multiple locations, are a mobile veterinarian, or work in a different area of the veterinary field.
One of Hippo Manager’s CRM features is the online pet site. Here, you can automatically talk to clients, see receipts and payments (and let owners pay bills), keep detailed notes that your staff can access when talking to owners, and a lot more. The following are some other things you should know about Hippo managers:
Cost: $119 a month for each full-time vet
Features of a whiteboard
Full platform for patients
Reporting in detail
Integrations in labs
SOAP notes and medical records
9. Neo Software
Neo Software is a cloud-based practice management system with CRM features. It was made by IDEXX, so you know it fully integrates. It is made to be a flexible, light, end-to-end software solution for small offices and practices. It has check-in tools, examination tools, treatment options, and checkout/processing tools.
When it comes to managing relationships and communicating with clients, CRM lets you do things like digitally fill out prescriptions, set automatic notes, assign tasks to your team, and give pet owners access to discharge instructions, among other things. Neo has many great features and perks, some of the most important ones are:
It costs $199 a month for up to 3 people.
Flexibility and access in the cloud
Automated work processes
All of your pet’s information is in one place
One-click booking for boarding
Setting up a call-back
Works with both IDEXX and Antech
Whiteboard in real time
10. ActiveCampaign
ActiveCampaign wasn’t made for veterinary clinics or other cat services in particular, but it does have a lot of useful features. It says that the tool will “do more than automate your email—activate your whole customer experience.” Automation tools that are easy to use but very effective help keep leads interested and get them to convert. They do this by giving you control over deal management, custom email marketing, and other things.
ActiveCampaign also lets you handle all of your contacts from a single dashboard, see all of a patient’s history at once, make notes and comments, and do other things. The useful Chrome application is also easy to use and has other advantages. The platform also works with Gmail, Outlook, and other programs that your office already has. The following are some of the most important benefits of ActiveCampaign:
$9 a month
Automation of marketing and email marketing
Detailed grouping of the crowd
Unique forms
Your reports
Newsletters sent by computer
Software Best For CRM / PMS Starting Price
Digitail
Veterinary clinics
PMS
$79/month
PetDesk
Client engagement
CRM
Custom
Hippo Manager
Multi-location vets
PMS
$119/vet
Agile CRM
Pet services
CRM
Free
Neo Software
Small clinics
PMS
$199/month
Which CRM softwares for vets is best for you?
Custom Veterinary CRM & Pet App Development in the USA
Off-the-shelf tools don’t always meet the evolving needs of modern clinics. Many US-based veterinary practices now invest in custom veterinary software development to gain full control over workflows and client experience.
Appic Softwares is a leading pet app development company offering:
Custom veterinary CRM development
Pet care mobile app development
Practice management software (PMS)
Appointment scheduling and telemedicine solutions
Secure client communication systems
If you’re planning to build a custom pet app or veterinary CRM for the US market, Appic Softwares delivers scalable, compliant, and user-friendly solutions tailored to your business.
FAQs
What is the best CRM software for veterinary clinics in the USA?
Digitail, PetDesk, and Hippo Manager are among the most popular options for US clinics.
How much does veterinary CRM software cost in the US?
Pricing ranges from free plans to $250 per month, depending on features and clinic size.
CRM vs PMS – which should US veterinary clinics choose?
Most clinics benefit from PMS software with built-in CRM capabilities.
Can US veterinary clinics use custom pet apps?
Yes, custom pet apps help clinics improve engagement, automate communication, and scale operations.
