15 Adobe Commerce Features That You Must Know In 2023
Adobe eCommerce introduces a suite of digital tools and services offered by Adobe for businesses engaged in online selling. The suite includes various products such as Adobe Experience Manager, Adobe Analytics, Adobe Target, and Adobe Campaign which can be used to create and manage eCommerce websites, personalize customer experiences, analyze customer data, and optimize marketing campaigns.
To know more about Adobe Commerce features check out this post-
8 Magento (Now Adobe eCommerce) Stats:-
- Above 270,000 businesses have selected Magento(Now Adobe eCommerce) for their business.
- 1.2% of sites on the Internet are now powered by Magento.
- Universally above 200,000, Magento developers are present at the moment.
- Magento generates $100 Billion in gross products/services every year.
- eCommerce business allocates 10-80% revenue boost to Magento.
- Shopify has 9% while Magento CE has 24.8% of the eCommerce market share.
- Adobe accumulated Magento for $1.6 Billion in 2018.
- $224 Billion is the global Magento eCommerce sale of 2020.
15 Features Of Adobe eCommerce
- Category Permissions
- Gift Cards
- Dynamic Blocks
- Advanced Catalog Search
- Page Hierarchy
- Gift Registries
- Related Product Rules
- Customer Segments
- Email Reminders
- Content Staging
- Google Tag Manager
- Visual Merchandisers
- Private Sales And Events
- Wishlists
- Additional Payment Method
Category Permissions
Category Permission allows businesses to restrict customer group access to explore categories, examine pricing, or add products to a cart for that category.
Gift Cards
Gift Cards offer online businessmen to sell physical, digital, or combination gift cards while keeping track of their issuance and use through gift card accounts, which are available from the Magento admin dashboard.
Dynamic Blocks
As a Magento Commerce 2.4.0, the “Banner” option was removed. Dynamic Blocks can now perform their functions. You can create rich, interactive content using dynamic blocks that are driven by logic from price rules and client segments.
These characteristics set banners apart from content blocks, an open-segment feature that shows static content from widgets, such as text, photos, and embedded video. Content blocks are also shown as static blocks or CMS blocks.
Advanced Catalog Search
Elasticsearch is also supported by Magento Commerce. High-traffic websites like eBay, Wikipedia, and GitHub employ this robust and highly scalable distributed search engine.
Page Hierarchy
Page Hierarchy offers entrepreneurs a simple drag-and-drop admin interface that makes it simple to add pagination, navigation, and menus as well as organize content pages inside a hierarchy.
Gift Registries
Customers can create Gift Registries for specific occasions. Using Magento’s gift Registry search widgets, which enables customers to look up other customers’ registries, customers may then ask friends and family to buy their gifts.
Magento keeps track of all things purchased from a register as well as the remaining stock.
Related Product Rules
Merchants can select which related products, up-sells, and cross-sells are shown conditionally rather than manually using related product rules.
To enable dynamic targeting these criteria can be connected to a particular client segment. one of Magento Commerce’s strongest time-saving features in this.
Customer Segments
Customer Segment gives merchants the ability to dynamically display content and promotion to a particular customer based on factors like the customer address, order history customer cart content, and more.
Customers may become affiliated with and disconnected from a segment as they shop since segment information is constantly updated. Because of this, businesses may develop highly targeted advertisements based on client behavior.
Email Reminders
Email Reminders permit merchants to forward personalized emails based on the activity of the customer’s wishlist or shopping cart to encourage the customer to come back to the site to make a purchase.
A number of triggers, including “Number of days Abandoned “a number of line items, and others can be used to automatically send abandoned cart emails.
Content Staging
Easily create, preview, and schedule content changes to products, categories, and promotions, CMS blocks, CMS promotions, and Widgets to merchants allowed by Content Staging.
When planning on-site marketing for a new offer that must be released at a certain time, this can be incredibly useful. Especially when you know your employees might be off work at night or on the weekend.
Google Tag Manager
This feature(Google Tag Manager) helps the vendor control the many tags (JavaScript “Pixels”, or code snippets) essential to track customer activity, conduct external marketing initiatives, measure engagement, retarget, and personalize content.
Visual Merchandisers
The visual Merchandiser enables retailers to merchandise, or specify the hierarchy of products inside a category. Both a drag-and-drop interface and rule-based conditions supported by “smart” attributes can be used to do this.
Private Sales And Events
Private Sales And Events permit vendors to create exclusive events for customers.
You can choose to limit access to events to consumers who are logged in. The event ticker shows a countdown to the event’s conclusion because events are typically time-bound.
Additionally, customers have the option of inviting additional prospective clients. The number of invitations sent, accepted, and deleted, as well as the conversion rate for invitations to each event, is shown in the private sales reports.
Wishlists
The Wishlists on a customer’s account can be managed by customers and site administrators using the updating wishlists features. Visitors to the website can search for any public wishlist using the wishlist search widget.
A public wishlist item is not removed from the original wishlist when it is purchased, unlike the gift registries search widget.
Additional Payment Method
Additional Payment Methods Aided by Magento Commerce include Paypal, Braintree, Amazon Pay, and KIarna.
Conclusion
Now, in the end, we hope that through this post you were able to gain knowledge about the features of Adobe Commerce. If, not then do let us know your queries in the comment section, and our expert will assist you.
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Further, we are also providing free project prototyping services that you should check out and get your wireframes designed in no time.
Source for above stats- Websitebuilder
