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Nykaa is an ecommerce company that became the first Indian unicorn startup headed by a woman. The company in its initial phase used to sell only beauty and wellness products, however, in 2015 it adopted an omnichannel approach and started selling products apart from beauty products.
Nykaa Overview
| Top Management | Falguni Nyar (CEO), Adwatia Nyar (Executive Director, CEO Nykaa Fashion), Anchit Nyar (CEO, Nykaa Retail), Kinshuk Basu (Senior VP) |
| Founded In | April 2012 |
| Parent Company | FSN E-commerce Venture Ltd |
| Built With | Adobe Commerce Cloud |
| Industry | Ecommerce, Cosmetic, Retail |
Now we would be looking forward to some of the most astonishing statistics related to Nykaa. Here is what all you will find in this post-
Nykaa Interesting Key Statistics 2023
- Nykaa is ranked #1 in the lifestyle beauty and cosmetic category in India.
- 2:59 minutes is the average duration spent on Nykaa by their customers.
- Out of the total traffic on Nykaa, 91.63% comes from India.
- 8M traffic on Nykaa is through organic search and 336.2K is through paid marketing.
- Out of the total visitors, 87.3% come from mobile phones, and the rest 12.7% comes from desktops.
Nykaa User Statistics 2023
- From March to April Nykaa saw an 11.82% decline in their overall monthly visitors.
- The bounce rate on Nykaa is 55.90%.
- There were 11.4M visitors in April 2023.
| Month | Traffic Count (M) |
| February | 14.3 |
| March | 12.9 |
| April | 11.4 |
Nykaa Revenue 2023
- In FY23 Nykaa saw a rise in operational revenue to 5,144 crores from 3,774 crores.
- The operational revenue saw a jump of more than 36%.
- Nykaa’s EDIBTA bloomed 112% YoY to ₹611M in Q2 FY2023.
- Nykaa’s share price dropped by 2.72%.
- In FY22 Nyka had ₹31.94 billion in revenue.
Past 5-Year Revenue Of Nykaa
| FY Year | Revenue (₹bn) |
| 2018 | 5.55 |
| 2019 | 11.61 |
| 2020 | 16.03 |
| 2021 | 22.05 |
| 2022 | 31.94 |
Net Worth Of Falguni Nyar
- Falguni Nyar has a networth of $2.3B .
Nykaa Demographics 2023
Geography Demographics Of Nykaa
| Countries | Percent Traffic | Change In Traffic (%) |
| India | 91.63 | -12.61 |
| USA | 2.45 | -3.20 |
| UAE | 0.94 | 25.51 |
| UK | 0.60 | 51.83 |
| Canada | 0.49 | -4.76 |
| Others | 3.89 |
Gender Distribution On Nykaa
- 60.57% of the total visitors to Nykaa are female.
Age Distribution On Nykaa
- 25-34-year-olds (36.53%) are the highest number of visitors to Nykaa followed by 18-24-year-olds (36.09%).
| Age | Percent Traffic |
| 18-24 | 36.09 |
| 25-34 | 36.53 |
| 35-44 | 13.29 |
| 45-54 | 6.76 |
| 55-64 | 4.19 |
| 65+ | 3.14 |
Nykaa Traffic Statistics 2023
- The highest traffic on Nykaa comes via direct search (42.38%), which could be due to word-of-mouth marketing.
| Marketing Channels | Traffic Distribution (%) |
| Direct | 42.38 |
| Referral | 1.48 |
| Organic Search | 30.79 |
| Paid Search | 18.87 |
| Social | 4.91 |
| 0.25 | |
| Display | 1.32 |
Social Network Distribution On Nykaa
| Social Media Channels | Traffic Distribution |
| Youtube | 76.52 |
| 11.40 | |
| 4.93 | |
| 3.31 | |
| 1.83 | |
| Others | 2.02 |
Nykaa Mobile App Stats
- Overall Nykaa has 5 different mobile apps– Nykaa Fashion, Nykaa Beauty Shopping, Nykaa Man, Nykaa SuperStore, and Disha by SuperStore.
- There were 5M Nykaa app downloads in April 2023.
- Nykaa Fashion was the most grossed and downloaded app in April 2023.
Nykaa Competitor
Purplle V/S Nykaa
| Mode Of Comparision | Nykaa | Purplle |
| Category Rank | #1 | #3 |
| Monthly Visitors | 11.4M | 3.2M |
| Female To Male Ratio | 60.57:39:43 | 55.93:44.07 |
| Bounce Rate | 55.90% | 46.71% |
| Traffic From India | 91.63% | 77.16% |
Conclusion
Now, in the end, we hope that through this post you were able to learn some fresh statistics related to Nykaa. By looking at all the above stats we can say that Nykaa is growing and expanding at a rapid speed.
However, if you too are planning to develop a store similar to Nykaa and looking for an Adobe Commerce development company, then you should check out Appic Softwares. We have an experienced team of Adobe Commerce developers who can help you launch a feature-loaded store in no time.
Appic Softwares is also a leading ecommerce development company that can help you build a custom ecommerce store by using all the latest technologies like Flutter, React, Angular, AI, and more. So, what are you waiting for?
