7 Proptech Trends In the Real Estate Industry 2024

7 Proptech Trends In the Real Estate Industry 2024

7 Proptech Trends To Lookout For In the Real Estate Industry In 2024

The way real estate and technology have come together in recent years has drastically altered the market. Not only are innovations improving procedures, but they are also radically changing how consumers, brokers, property managers, and investors view and engage with real estate.

A crucial query surfaces within the commotion around the growth of PropTech startups: Where are we going next? This is about proactively responding to and creating solutions for a wide range of audiences, from seasoned investors to the average house buyer or seller. It’s not simply about following the latest trends. Explore this in-depth manual on the revolutionary PropTech wave of 2024 and you should anticipate gaining:

  • An awareness of the fundamentals of property technology
  • Key factors driving real estate professionals’ adoption of proptech
  • Watch these 7 PropTech trends in 2024.

What is PropTech

The term “proptech,” or “property technology,” describes the technological and digital breakthroughs that are upending and changing the real estate market. PropTech software encompasses a broad range of applications, including smart home solutions, novel architectural technologies, drone property surveys, online marketplaces for buying and selling, and property management software.

PropTech seeks to improve the efficiency, transparency, and usability of property management and real estate transactions. This can be done by implementing whole new business models or by leveraging technology to improve current operations.

Proptech has numerous subcategories, such as:

Real estate marketing and CRM: Systems that combine CRM features with marketing tools in a fluid way, enabling agents to handle leads, schedule messages, and improve client interactions all from a single dashboard.

Market reports and property valuation: Making use of third-party real estate APIs to offer insights into trends, values, and other relevant data.

Software and tools for effective property management are available for landlords and property managers.

ConTech, often known as construction technology, refers to innovations in the building industry that streamline the construction process, such as modular homes or 3D printing.

Marketplaces and search: Websites such as Redfin or Zillow that help people find properties or make the process of buying or selling easier.

Solutions that provide virtual tours of properties or let customers see potential modifications to space before purchasing or remodeling are known as virtual reality and augmented reality.

Why real estate professionals embrace PropTech

It should come as no surprise that real estate agents, property owners, and other stakeholders would all have different reasons for investing in property technology given the broad spectrum of solutions that property technology offers. Pros in the real estate sector are motivated by a number of important advantages, such as:

Speed and efficiency: PropTech systems can expedite and automate procedures, cutting down on the amount of time needed for transactions and property management duties.

Data-driven decisions: PropTech’s sophisticated analytics improve property values and investment strategies by enabling more accurate market forecasts.

Improved customer experience: To satisfy the needs of contemporary consumers, digital platforms and technologies offer interactive and user-friendly interfaces.

Savings: Digitalization and automation can result in lower operating costs, which raises the affordability and competitiveness of services.

7 Proptech Trends That Will Permanently Change the Real Estate Sector

Thanks to the introduction of cutting-edge technology, the real estate industry, which has a reputation for being sluggish to evolve, is experiencing revolutionary changes. It’s essential to comprehend these significant changes. This section will examine the particular, crucial developments and trends that are transforming the fundamentals of the industry. Every one of these PropTech trends will provide a road map for tactics and solutions that will work in the future.

Emergence of fractional investment platforms

The advent of fractional investing platforms, which are democratizing the real estate investment space, is the first of the PropTech trends we will examine. Historically, real estate investing has been very capital-intensive, which has limited options for many.

Individuals can now invest in fractions of properties, allowing them to get a piece in prime real estate with substantially less capital, thanks to newly developed platforms and technologies. One can share in the gains and increase the value of in-demand properties without actually owning them by combining resources with other investors.

What you need to know:

  • Fractional investments reduce capital barriers and democratize real estate.
  • Investing in real estate markets with high demand is made easier by pooling resources with other investors.
  • Fractional investments are expected to grow as the PropTech sector develops, covering wider markets and demographics worldwide.

Example companies:

A program called Pacaso makes it easier to acquire luxurious second residences in fractional shares. In addition to giving customers a platform to purchase a portion of a second home, it provides an organized method of co-ownership together with property management services. 

Other websites in the fractional real estate market include Arrived, which specializes in rental property shares, and Fundrise, which provides a variety of real estate project investments.

AI-powered real estate assistants

Fundamentally, artificial intelligence-powered real estate assistants are digital tools that use artificial intelligence to process, evaluate, and react to large amounts of data at rates and with accuracy that far outpace human capacities. They evaluate and make sense of the vast array of data points accessible in the market, giving real estate professionals crucial insights into property appraisals, developing market trends, and potential risk concerns.

The real estate process becomes much more educated and efficient with the addition of these AI tools. Professionals may now rely on these AI helpers for data-backed projections and recommendations instead of poring over real estate listings by hand or trying to estimate market variations based just on historical data.

What you need to know:

  • Routine processes like lead management, market analysis, and property sorting can be automated with AI algorithms, greatly increasing workflow efficiency in the real estate industry.
  • The need for personalized solutions is growing, which emphasizes how AI and ML will change the PropTech landscape in the future.
  • AI-driven assistants can customize property recommendations and client interactions by examining user preferences and habits.

Example companies:

A platform called HouseCanary uses artificial intelligence (AI) and sophisticated analytics to offer complete real estate data solutions. It provides information on risk assessments, market trends, and property appraisals, which is helpful for real estate professionals who are making data-driven decisions.

Other AI-driven real estate solutions are Rex (JobCall), which provides intelligent automation for real estate work duties, and Entera, which uses AI-driven insights to streamline the property acquisition process.

virtual tours created with AR and VR technology

The way prospective tenants and buyers experience property viewings is being revolutionized by virtual reality (VR) and augmented reality (AR). These technologies provide a level of immersion that traditional property viewings just cannot equal by merging the digital and physical worlds. Viewers may take a thorough tour of a home using VR and AR technology, visualizing the areas, furniture, and even possible upgrades in real-time, all without ever setting foot inside. There is no denying the impact of this change; properties that provide virtual tours have an astounding 40% higher level of online interaction than those that do not.

What you need to know:

  • Buyers gain from being able to view a variety of real estate properties virtually without physically visiting them.
  • Agents and sellers have access to a larger market, which includes far-off and foreign consumers.
  • With AR tools, users can visualize furniture arrangements and improvements, which speeds up decision-making.

Example companies:

In the field of virtual reality and augmented reality tours, Matterport is a leading platform. It makes use of state-of-the-art technology to offer users comprehensive and captivating 3D property tours.

Other notable tools in the VR & AR virtual tour space are My360 Tours, which specializes in 360-degree property tours with a global reach, and iStaging, which is well-known for its configurable virtual staging solutions.

Prevalence of peer-to-peer platforms (FinTech)

The emergence of peer-to-peer (P2P) FinTech platforms in the PropTech industry signifies a radical change in the way real estate deals are made. When purchasing or selling residential and commercial properties, these digital platforms typically save costs and time by bringing buyers and sellers directly together and doing away with traditional middlemen.

This tendency signifies a democratization of the real estate market, in addition to the obvious financial benefits for sellers (maximized earnings without agency commissions) and purchasers (possible price reductions). All parties are urged to adapt and innovate as a result of the streamlined process, which is further strengthened by digital documentation and analytics tools that challenge the status quo in the sector.

What you need to know:

  • P2P FinTech platforms facilitate direct connections between buyers and sellers by eschewing conventional real estate brokers.
  • By 2030, it is anticipated that the worldwide P2P lending market—which is heavily impacted by real estate—will have grown to $705 billion.
  • Traditional agents are being forced to change in response to the trend, focusing on value-added services or specialized market niches.

Example companies:

By offering a digital infrastructure, eXp Realty makes it easier for buyers and sellers to communicate directly. Transparency and efficiency in real estate transactions are key components of eXp Realty’s operating style.

Fintown and Homie are two more companies that operate in the P2P FinTech real estate space. Fintown provides financial tools specifically for real estate, while Homie uses a technology-driven approach to buy and sell homes.

Smart IoT property maintenance

The Internet of Things, or smart IoT, is changing the way that property is monitored and maintained. By virtue of this digital transition, residences and commercial buildings are guaranteed to be linked ecosystems rather than merely physical structures. Real-time monitoring of everything from energy usage to suspected leaks is made feasible by sensors and smart devices, improving the efficiency and health of buildings.

Real-time monitoring addresses the particular difficulties faced by commercial buildings and goes beyond residential issues with the use of sensors and smart devices. It has become common practice to monitor things like energy usage, HVAC system performance, and any infrastructure problems like leaks. This translates to increased operational effectiveness, reduced maintenance expenses, and the capacity to proactively handle problems before they get out of hand for commercial property managers.

What you need to know:

  • IoT devices used for real-time monitoring may track energy use, spot anomalies, and anticipate any problems.
  • Smart IoT improves home comfort and security, protects the integrity of properties, and helps save energy while leaving a smaller environmental impact.
  • The benefits of Smart IoT in commercial settings include cost savings and increased operational efficiency.

Example companies:

One of the leading companies in the Smart IoT space for property upkeep is VergeSense. VergeSense transforms buildings into networked ecosystems by utilizing its cutting-edge sensors and analytics to provide real-time data that promotes proactive management and maximizes the efficiency and health of the building.

Axper, which specializes in people-counting solutions to improve property utility and efficiency, and Emnify, which provides insights through IoT connectivity, are two more noteworthy platforms using Smart IoT for property maintenance.

Big data analytics and predictive modeling

Informed decision-making in the real estate sector is increasingly relying on big data analytics and predictive modeling. These technologies, which use a lot of data—from demographic changes to city planning schedules—provide priceless insights into the real estate market with little to no data engineering.

For instance, investors can identify regions anticipated to experience notable increases in property values by examining data on upcoming city infrastructure, such as metro station projects.

What you need to know:

PropTech companies use big data analytics to sort through enormous datasets and get actionable insights that help investors optimize their portfolios and spot possible growth opportunities.

Professionals can estimate increases in property values through predictive modeling; these increases are frequently impacted by city developments like new metro stations or infrastructure upgrades.

The correlation between city development initiatives and subsequent changes in property value is stronger in metropolitan areas that use data-driven methods, which emphasizes the significance of these analytics tools in the real estate industry.

Example companies:

For the real estate industry, Cloud CMA is a big data analytics and predictive modeling tool. With the help of its extensive toolkit, real estate agents may create in-depth property reports, buyer tours, and comparative market studies.

Other noteworthy platforms in the vast field of big data in PropTech are Zilculator, a tool designed for real estate investment analysis, and CoreLogic, which provides sophisticated property data solutions.

Convenient all-in-one real estate transactions

The introduction of all-in-one transaction platforms in PropTech is causing a fundamental upheaval in the real estate industry. By providing a one-stop shop for both purchasing and selling real estate, these platforms are streamlining the intricate web of real estate procedures.

Users may ensure smooth property transfers by streamlining their transactions on a single platform, saving them from having to deal with several agents, lenders, and legal services. The transaction process can be accelerated by these synergies, which can lessen the anxiety associated with purchasing and selling real estate.

What you need to know:

  • By offering a combined area for purchasing and selling, all-in-one platforms remove the hassle of juggling several agents, lenders, and services.
  • For both families and real estate investors, all-in-one platforms can shorten transaction times, simplify procedures, and lower the possibility of mistakes.
  • The growing significance and potential growth of all-in-one PropTech enterprises is indicated by the increasing desire for smooth and effective real estate experiences.

Example companies:

Knock is a comprehensive platform that offers a unified approach to the real estate industry. The platform attempts to provide consumers with a more logical route through the property transaction process by combining different phases, such as house hunting and mortgage applications.

Other platforms that provide integrated services for real estate transactions are Ohmyhome, which offers housing transaction tools, and Opendoor, which makes it easier to buy and sell houses.

The Future of Proptech

PropTech has the potential to transform not only real estate transactions but also our perception of, and engagement with, the built environment. The intersection of technology and real estate will lead to a more intelligent, streamlined, and customized real estate market. Keep an eye out for how digital advancements will be firmly ingrained in tomorrow’s structures, creating more sustainable, flexible, and livable cities than ever before.


PropTech is bringing major advances to traditional property transactions and management, revolutionizing the ever-changing real estate sector. In this tech-driven world, both professionals and consumers need to adapt to stay competitive.

Moreover, if you are looking for a real estate development company that can assist you with Proptech development then you should check out Appic Softwares. We have an experienced team of Real estate developers that can assist you with the same.

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