Site performance is one of the most important factors for owners of Shopify stores. The conversion rate of visitors to your website is directly impacted by its performance. You are likely to convert more users with a speedier website. Additionally, you should know that Google’s algorithm gives performance a little ranking factor if you want to enhance the SEO of your Shopify store.
- Technical Search Engine Marketing Firm
- SEO Company for E-Commerce
- Shopify SEO Assistance
- Business-Wide Search Engine Optimization Services
Furthermore, the performance of your website affects all of your other digital marketing campaigns. Users from all of these channels—paid, email, social media, online reputation management—will be impacted by the speed of your website. Even a slight increase in performance can have a noticeable impact on revenue if your website receives a good quantity of traffic from these sources.
For this reason, the performance of your Shopify website is essential to the success of your business. Not only may a faster Shopify site improve user experience, but it might also directly affect your revenue.
- What Site Speed Optimizations Does Shopify Already Have?
- How To Optimize Shopify Site Speed:
- Shopify Store Performance Tests (Original Data)
What Site Speed Optimizations Does Shopify Already Have?
The fact that Shopify offers speed optimizations for your store right out of the box is one of its wonderful features. Shopify websites are generally quite quick when compared to alternative options. Owners of Shopify stores can rejoice because the platform is typically speedier than others like Magento.
You should include the following performance attributes as soon as you establish a new Shopify site:
- Make Use Of A CDN: Shopify makes use of the Fastly CDN. A content delivery network, or CDN, enables some of the content on your website to be hosted on servers located all over the world. This shortens the physical gap that exists between your users and the content on your website. Cutting down on the physical distance enhances the functionality of your website.
How To Optimize Shopify Site Speed:
To speed up a Shopify website, follow these 8 steps:
- Choose A Lightweight Shopify Theme
- Reduce Large Image Sizes
- Compress Images
- Replace GIFs With Static Images
- Lazy Load Images
- Migrate Tracking Codes To Google Tag Manager
- Run Your Store Through Google PageSpeed Insights
1. Select A Lightweight Shopify Theme (Original Data).
Selecting a quick Shopify theme will considerably improve the performance of your website right away. Certain themes may have extraneous bloat right out of the box, which would negatively impact the performance of your website. On the other hand, a lighter theme helps optimize your website for future success.
We evaluated more than 200 templates from the Shopify Theme store and recorded their benchmark Time To Interactive (TTI) and First Contentful Paint (FCP) from Google PageSpeed Insights to giving you a taste of some of the more successful themes. The top-performing topics that our tests found are shown below:
- Make Theme (7.1 TTI, 1.1 FCP)
- Toy Theme (FTI 7.7, FCP 1.1)
- Theme Warm (FCP 1.9, TTI 7.8)
- Theme: Light (1.1 FCP, 7.8 TTI)
- Theme: Outdoors (1.1 FCP, 8.1 TTI)
Naturally, this does not imply that themes with excellent performance can never be slower or that these themes are the ideal choices for your website. But if you’re concerned about speed optimization, you should give these some thought.
2. Reduce Large Image Sizes
One of the best methods to make a Shopify website load faster is to resize huge picture assets. Upon reviewing numerous Shopify websites, we’ve found that a lot of companies tend to use a lot of photos. This makes reasonable because eCommerce stores frequently feature images. This is especially more true in verticals like retail, where product highlights require photographs.
Though they are a great method to enhance your store’s UX and identity, photos frequently sacrifice performance. Compared to ordinary HTML or CSS, image files are typically somewhat larger in size. A website with a lot of photographs on it may have a very hefty page weight and take longer for viewers to download than one with fewer images:
- Unnecessary performance problems arise when photographs are uploaded at sizes significantly greater than the render size. Users will therefore need to download a larger image than what is actually needed in order for it to render. As a result, in order for consumers to view the content, more browser resources and data must be wasted.
- Use Chrome DevTools to identify larger images on a certain website. Just perform a right-click and choose “Inspect.” Select the “Network” tab and force a page refresh. This will display every resource that was used to load your page. The largest assets can then be found by sorting by “Size.”
- If any huge photos (100 KB or more) are shown, locate them on your page, right-click, and select “Inspect” once more. You can see the render size and its comparison to the actual (intrinsic) size by hovering over the image link.
3. Compress Images
When images are not compressed, they may also be less optimal. It’s not uncommon to come across Shopify stores with uploaded photographs that have not had any compression, resulting in higher than necessary image sizes.
You may make sure that the picture assets you use have substantially reduced file sizes than the original image by applying compression. Browsers will load the content of your website more quickly because to the lower file size.
We like to use a mix of these two techniques for image compression:
- Shopify Apps: Upon uploading an image, certain apps will automatically reduce its size. Our experiences with Crush.pics have been positive.
- With Optimizilla, you may manually reduce the size of huge picture assets before publishing them to your website.
4. Replace GIFs With Static Images
Using GIFs is an unquestionable trend we’ve noticed with slower Shopify sites. GIFs can be quite useful because they give users a more engaging experience. Once more, this might enhance the UX and branding of your website.
GIF assets are really big, though. The size of a page can be significantly increased by using merely one GIF:
- There have been cases where a single page’s file size has exceeded 10MB by only utilizing two or three GIFs. We advise attempting to replace these files with static images wherever possible as they considerably increase the weight of the page. Significant resource reductions and enhanced Shopify speed optimization may arise from this.
5. Lazy Load Images
One of the most prevalent suggestions we discovered when we ran our list of Shopify sites through PageSpeed Insights was “Defer offscreen images.” This suggests that the website’s image assets are loading simultaneously:
- In many cases, it makes sense to investigate lazy loading because Shopify sites frequently employ a big number of photos. Because the images on your website will load one at a time as the viewer scrolls down the page, this can speed up your Shopify website.
- Shopify provides excellent support documentation if you’re interested in putting lazy loading into your application. When we collaborate with our developers to implement the lazysizes library, we’ve had the greatest success for our clients.
Numerous apps and outside resources are used by Shopify stores. The browser has to make a lot of requests as a result of this.
Like WordPress plugins, Shopify “Apps” make it simple for website owners to add functionality to their sites without having any prior experience with development. Apps are a great way to increase the functionality of your website. This also applies to any further scripts from third parties.
The overall number of queries your website is making increases each time you add apps or scripts. These scripts’ size is another factor that needs to be considered. Your Shopify store’s performance may suffer if it has too many apps or third-party programs.
It’s crucial to often check all of the tracking code, Shopify Apps, and any other third-party resources you employ because they might negatively impact site speed. We think it’s beneficial to speak openly with your development and marketing teams. To assist you decide on a resource, consider following five questions about it:
- In actuality, how frequently do we use this feature?
- Is it “nice to have” or “must-have”?
- Is there something more lightweight that we could utilize?
- Does this come at the expense of performance for the benefit we receive?
- Are there any metrics available that we can look at to find out how frequently our consumers use this feature?
The answers to these queries will, of course, differ depending on your store and business plan. For example, while a chat tool might not be necessary to some stores, it might be to others.
Not sure where to begin? We’ve discovered that Shopify stores use the following third-party codes, which typically have greater performance effects:
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Obviously, none of these technologies are being opposed by us. But, if you are aware that you are using one of them, you should know that it may be affecting how well your Shopify business performs. To speed up your Shopify site, think about eliminating or replacing these if your testing indicates that they might be the source of the problems.
7. Convert Tracking Codes to Google Tag Management
Without ever having to touch the code, Google Tag Manager is a tool that makes it simple to add and delete tags from your website. It’s a great method to have all of the tracking codes for your website in one location. The fact that all of the code loads asynchronously is another fantastic feature of Google Tag Manager. This indicates that the code loaded using Google Tag Manager won’t prevent the content on your website from rendering. This suggests that you could think about transferring part of your tracking code to Google Tag Manager through a process known as “tag migration.” To accomplish this, take the following actions:
- Integrate Google Tag Manager into your Shopify website.
- Go to Tags > New and search “Tag Types” for pre-existing tags that you are currently using on Shopify.
- Post your modified Google Tag Manager code.
- Return to Shopify and uninstall any apps you added using Google Tag Manager.
- Check that your new tags are functioning properly by navigating to your store.
- Think about transferring monitoring pixels to Google Tag Manager from third-party codes like Facebook, Hotjar, Google Analytics, and others.
8. Utilize Google PageSpeed Insights to Manage Your Store
It evaluates your website and offers performance indicators along with suggestions for expediting the loading time of your site. Just go to the tool and enter the page you want performance data for to start a test. What you ought to see is similar to the screenshot that follows:
- There is a significant quantity of data available, and it may be somewhat overwhelming. Let’s talk about the important information we look at:
- How long does it take for the first piece of content to render in First Contentful Paint? To let the user know when the material is loading, this is crucial.
- Time To Interactive: The amount of time it takes for a user to begin interacting with a page.
Typically, in order to determine how a specific page is loading, we’ll start by looking at those two metrics. This can give you excellent benchmark data that you can use to gauge the impact of your site speed improvements by going back and re-measuring.
Shopify Store Performance Tests (Original Data)
You may be interested in finding out how your store stacks up against other Shopify websites. We benchmarked the performance of some of the most well-known Shopify stores through a research we conducted.
We evaluated the homepage performance of more than 400 Shopify websites in order to gather this data. First Contentful Paint, Time to Interactive, Page Size, Image Size, and Total Requests are just a few of the information we gathered. All performance information relates to the website’s mobile version. The top and bottom 20% of pages were then contrasted using Google PageSpeed scores.
Top Twenty percent:
- First Satisfied Paint: 2.78 sec
- Interactive Time: 8.98 seconds
- The entire page is 2.01 MB.
- 1.11 MB of total image assets
- Initial Satisfied Coat: 3.8 seconds
- Interactive Time: 22.1 seconds
- Page Size in Total: 4.41 MB
- 2.1 MB of total image assets
- First Satisfied Coat: 5.89 seconds
- The interactive time was 30.37 seconds.
- Page Size in Total: 5.54 MB
- 2.59 MB of total image assets
- Requests: 235
Additionally, the tools listed below should be helpful if you’re searching for some extra ways to enhance the functionality of your Shopify website. To help websites using Shopify and other content management systems perform better, we’ve compiled a list of the best site speed tools and resources.
Tools for Testing Page Speed:
- Pagespeed Insights from Google
- Chrome Developer Tools
- Lighthouse on Google
- Utilize Google to Think
- Image Enhancement:
- Enhancing Website Performance Using Chrome Developer Tools
- The Complete Manual For Website Speed
These can be excellent modifications to make if you want to maximize the speed of your Shopify store. Enhancing image optimization, cutting down on requests, and using lazy loading are all excellent strategies to make sure your website loads more quickly. Higher performance should improve the user experience across all of your digital channels as a result. You may find out more about our Shopify SEO services if you want to enhance the SEO or site performance of your Shopify store.
Improving the performance of your online business requires that you put these Shopify speed optimization ideas into practice. You can improve user experience, increase conversions, and guarantee a profitable and effective online presence by putting speed first. Have a speedier, more responsive Shopify store to stay ahead of the competition.”
If you’re looking for an e-commerce development business to help you with the creation of a mobile app, Appic Softwares is a great choice. We have a talented development team available to help you with any and all of your requirements.
Why then are you acting so cautiously?