Being able to build and adjust to online reality with greater flexibility is one of the main advantages of learning Next.js.

As a Next js development services provider, we believe internally that being able to rapidly test our ideas is the most significant advantage in the rapidly expanding digital world. If we are successful, maintaining our competitiveness will be much easier since we will be able to quickly adapt to changes and add new features. If not, it is simpler to reconstruct the entire plan and make the necessary adjustments.

Our modern purchasing habits are another issue. That also became insane.

When it comes to the user experience on websites or online stores, as well as the speed at which pages load (measured in milliseconds!), we have become much pickier.

In reality, owing to Automatic Static Optimization, “static” and “dynamic” become one now. React.js, or have chosen the method of the Jamstack strategy.

It makes it much easier and faster to create both simple and complex web applications. In addition, a number of excellent frameworks have grown upon it, enabling you to create blazingly fast websites that improve user experience and SEO efficiency.

Let’s examine one of those frameworks, Next.js, which is becoming more and more well-known and has rapidly surpassed other popular choices for numerous well-known individuals and businesses.


With the help of the JavaScript framework Next.js, you can create React-powered web apps and static websites that load incredibly quickly and easily.

In reality, owing to Automatic Static Optimization, “static” and “dynamic” become one now.

Next.js can create hybrid applications with both statically generated and server-side rendered pages thanks to this feature.

Stated differently,

This gives us numerous benefits, such as:

  • Rich User Interface (More quickly and easily)
  • Excellent work that is also quicker and easier.
  • Quick creation of features

The biggest and most well-known businesses in the world, including Netflix, Uber, Starbucks, and Twitch, frequently use Next.js. It is also regarded as one of the React frameworks with the fastest growth, making it ideal for working with static sites—a topic that has recently gained a lot of attention in the web development community.

What is Next.js – A 2024 Perspective

Next.js has seen a sharp increase in popularity in the last few years.

It moved up from being the eleventh to the sixth most popular framework among web developers, per the 2023 Stack Overflow survey. This quick increase demonstrates its rising popularity and efficacy in the developer community.

Next.js has developed over time, adding features that have kept up with the rapidly shifting web development scene. Its updates have continuously emphasized strengthening developer experience, optimizing performance, and offering strong SEO capabilities.

Next.js 14 – A Leap Forward

Building on the groundwork set by Next.js 13, Next.js 14 was released by Lee Robinson and Tim Neutkens and represented a major advancement in the framework’s capabilities.

  • For faster builds, Turbopack: Offers noticeably faster server start-up and refresh rates, taking the place of Webpack. For large-scale applications, this improvement results in faster iteration cycles and increased developer productivity.
  • Server Actions (Stable): Facilitates the safe execution of functions on the server by simplifying server-side logic. This increases application security and streamlines data mutation operations, both of which are critical for handling sensitive data and complicated state management scenarios.
  • Partial Prerendering (Preview): Combines the advantages of SSG, ISR, and SSR to enable dynamic content streaming along with quick initial static loading. This is essential for apps that need to load quickly and render dynamic content to improve user experience and search engine optimization.
  • Metadata Improvements: This ensures a consistent user experience across devices and themes by automatically including the necessary metadata in the first page load. This enhancement is particularly crucial for accessibility and responsive design.

Best from Next.js 13

  • React Server Components (RSC): By rendering components server-side and gaining direct access to the backend, RSC minimizes the size of the client-side bundle. It’s revolutionizing SEO and performance optimization by cutting down on first load times.
  • Middleware: Allows for fine-grained control over the request-response lifecycle, facilitating complex server-side operations such as request manipulation and A/B testing. This feature is essential for efficiently implementing complex server-side logic and customizing the user experience.
  • Edge Functions: These serverless experiences reduce latency by executing server-side code at the edge of the network. This is especially important for applications with large user bases that need to respond quickly and with high performance.
  • App Router: Revamps the routing mechanism in Next.js, providing sophisticated features like nested routes and layouts. This presents a more potent and adaptable approach to application structuring, which is essential for intricate and expansive web projects.


One of the most widely used React frameworks for creating lightning-fast, extremely SEO-friendly Jamstack websites is Next.js.

It can be seamlessly integrated with eCommerce platforms or headless content management systems to achieve exceptional SEO and performance outcomes.

We always advise starting with our guide, What is Jamstack?, if you’d like to learn more.


You can create a variety of digital goods and user interfaces with Next.js, including:

  • Online Resources
  • websites for Jamstack
  • Minimum Viable Product, or MVP
  • static web pages
  • individual webpages
  • SaaS offerings
  • websites for retail and e-commerce
  • Dashboards
  • intricate and difficult web apps
  • User interfaces that are interactive

Why We Selected Next.js for Our Website

We confidently apply Next.js to our digital presence and use it for our website due to a combination of strategic considerations and useful features that we not only recommend to our clients but also find important.

The main factor is SEO optimization, which is why we constantly strive to improve it since organic traffic is how we get the majority of our traffic. The potent SEO features of Next.js greatly increase organic traffic, a crucial indicator of success and visibility online.

Page Speed is also important to us. The remarkable speed at which this framework loads pages improves user experience and supports our SEO efforts even more.

Our marketing team is now able to use tools like Storybook for dynamic content management because of the unmatched flexibility that comes with utilizing the Jamstack architecture with Next.js in the content management space.

This is a great fit with our content strategy, allowing us to quickly adjust to changing market conditions and user preferences.

Last but not least, our team’s Developer Affinity for Next.js is remarkable. It is a pleasure to work with for our developers because of its efficiency and scalability, and the active Next.js support community adds another level of assurance and ongoing education.

We’re not just promoting Next.js to our clients by using it on our own website; we’re also real-life examples of its efficacy and adaptability in the rapidly changing digital landscape.

Why to use Nextjs for MVP development

Using Next.js for MVP (Minimum Viable Product) development offers several advantages, including:

  1. Rapid Development: Next.js provides a streamlined development experience with features like automatic code splitting, hot module replacement, and server-side rendering, allowing developers to build MVPs quickly and efficiently.
  2. SEO-Friendly: Next.js offers built-in support for server-side rendering (SSR) and static site generation (SSG), which can improve SEO performance by ensuring that content is easily discoverable by search engines.
  3. Optimized Performance: Next.js optimizes performance by automatically bundling and optimizing assets, lazy loading components, and implementing features like client-side routing and prefetching, resulting in faster load times and improved user experience.
  4. Simplified Deployment: Next.js provides straightforward deployment options, including static site generation (SSG) and serverless deployments with platforms like Vercel, making it easy to deploy MVPs to production environments.
  5. React Ecosystem: Next.js is built on top of React, which has a vast ecosystem of libraries, tools, and resources available for front-end development. Leveraging React components and libraries can accelerate MVP development and reduce development time.
  6. Developer Experience: Next.js offers a developer-friendly experience with features like automatic code splitting, hot module replacement, and built-in TypeScript support, enhancing developer productivity and satisfaction.

Overall, using Next.js for MVP development can accelerate the development process, improve performance, and provide a solid foundation for building scalable and maintainable applications.


A major factor in the success (or failure) of digital enterprises is user experience.

For instance, failing to properly manage user experience (UX) in your online store will lead to:

  • losing clients
  • Carts that have been abandoned
  • elevated rate of retraction

The design is also crucial since, if you are using themes or templates, it’s likely that someone else has a layout that looks similar. It also implies that creating a distinctive customer experience and gradually refining it are not possible. Even if this entails altering one basic item like adding a button to the product page or eliminating one.

  • UX Freedom: Next.js gives developers the freedom to work around restrictions imposed by CMS platforms, such as those related to plugins and templates. Technically, this is made possible by Next.js’s adaptable file-system routing and support for multiple CSS-in-JS libraries, which provide a high level of frontend design customization.
  • Adaptability and responsiveness: Developing web applications that can be viewed on any size or resolution of screen is made possible in large part by the framework’s integrated features, which include responsive loading and automatic image optimization. The framework’s smooth integration with contemporary CSS frameworks, which improves responsive design capabilities, supports this adaptability.
  • Short Page Load Time: Next.js’s capabilities for static site generation (SSG) and incremental static regeneration (ISR) plays a significant part in obtaining shorter page load times. These features allow users to be served pre-rendered pages, which lowers the time to first byte (TTFB) and speeds up the website as a whole.
  • Data Security: Not having a direct database connection improves security when it comes to static websites created with Next.js. These websites are intrinsically more secure against common web vulnerabilities because of this architectural decision, which reduces the exposure of sensitive data and dependencies.

The user experience is enhanced by all of the previously mentioned factors.

However, using Next.js has additional advantages.


Next.js’s SEO efficiency is another compelling argument in favor of it. Here’s why:

  • Server-Side Rendering (SSR): Using SSR is one of Next.js’s biggest advantages. By using this method, you can be sure that your page’s entire content is rendered on the server before it is viewed by the user’s browser. This improves search engine visibility by enabling search engines to more efficiently crawl and index the content on your website.
  • Static Site Generation (SSG): Next.js is a great tool for creating static websites, which are more dependable and faster by nature. Static websites load more quickly, providing a better user experience—a feature that search engines, especially Google, place a high value on. Improved SEO rankings are a direct result of this.
  • Performance and Speed: Next.js websites are renowned for their lightning-fast loading times, which are a direct consequence of optimized code and static generation. Search engines favor websites that load quickly, which lowers bounce rates, increases user engagement, and improves SEO rankings.
  • Organic Traffic and High-Intent Keywords: Next.js accelerates the growth of organic traffic by optimizing for speed and user experience. For companies looking to increase their visibility to prospective clients, it is the preferred option due to its capacity to rank high-intent keywords higher than rivals.
  • Competitive Edge: Websites using Next.js have a major advantage over rivals thanks to its SEO efficiency. Its performance, speed, and content visibility capabilities enable websites to rank higher in search engine results than their competitors.

It will greatly assist you in both situations with:

  • accelerating the growth of organic traffic
  • Your high-intent keywords will rank higher.
  • surpassing rivals more easily
  • Increase your visibility to prospective clients.

Next.js websites are super-fast, easy to scan, and provide a great user experience and that’s why Google will favour them above others and rank them higher.


Like any other framework, there are some excellent options that cost money. Let’s examine the most widely discussed benefits and drawbacks of Next.js.

Are you curious about the benefits and drawbacks of Next.js? Take a look at this article.

  • Principal Benefits of Next.js’s Rich Ecosystem for CTOs: JavaScript is widely used, and Next.js has strong support from major players in the industry like Vercel and Meta. Tech leaders can ensure adaptability in the digital landscape by choosing Next.js, a future-proof and robust ecosystem that offers a large talent pool and ease of learning.
  • Future-Proof Technology: Next.js is a web development solution that is future-proof thanks to its frequent updates, active community, and backing from prominent industry figures. It is a strategic asset for long-term business goals and technology roadmaps because of its conformance to the most recent web standards.
  • Simple Scalability: Next.js facilitates scalability with features like optimized image handling, flexible rendering options, and automatic code splitting. These features, which are essential for quickly expanding businesses, guarantee effective resource utilization and performance under heavy traffic.
  • High Security: Next.js covers important areas like authentication and data validation and provides powerful tools for creating secure web applications. Maintaining user confidence and data integrity in the face of sophisticated cyberthreats requires a strong emphasis on security.
  • Performance Optimization: Next.js’s key features, including code splitting, lazy loading, image optimization, and route prefetching, improve the speed of websites. The success and expansion of web applications are impacted by these optimizations, which are necessary for high user engagement and effective resource utilization.
  • SEO (Search Engine Optimization): Next.Through server-side rendering, incremental static regeneration, and static generation, js improves SEO. Enhancing site visibility and user traffic—both vital for business expansion—by ensuring that content is fully accessible to search engine crawlers is made possible by these features.

Next.js’s advantages for internet companies

How can Next.js help you advance your ideas and have a positive effect on your business outcomes?

  • Faster time to market: Building MVP is made much faster by the abundance of ready-to-use components and compatibility that come with it. It allows you to quickly get real user feedback and make appropriate changes without wasting money or time.
  • Enhanced User Experience: You are completely free to design a front-end that perfectly reflects your design vision and business objectives. It makes for an excellent and distinctive user experience.
  • Enhanced organic traffic: Static websites are highly favored by Google due to their speed, light weight, and ease of scanning. This results in these websites appearing higher up in search results.
  • Completely omnichannel: Next.js websites and web apps are available to everyone and can be accessed on any device.
  • As Next.js is a React-based framework, it will be easy to find another frontend developer without having to start from scratch and provide support on demand.
  • Enhanced user experience, quick loading times, and high accessibility all contribute to a higher conversion rate. Customers are more likely to make a purchase and return later for more if they are satisfied with their overall customer experience.
  • Community support: as Next.js establishes itself as the go-to framework for numerous major brands, its notoriety and, logically, the number of its contributors grow. That implies that, in the unlikely event that you run into any problems, there will most likely already be a fix.

Benefits of Next.js for programmers

There are several reasons to give Next.js careful thought, regardless of whether you are searching for technical or business advantages.

Next.js’s React development feature saves a ton of time when building a complex and demanding application. Specifically, developers like features like:

  • Zero Config – Next lets you concentrate on your application’s business logic rather than its application logic. Additionally, it offers automatic bundling and compilation to assist you. Stated differently, Next is designed with production in mind from the very beginning.
  • Gradual With Static Regeneration, you can update the pages as new traffic arrives by having them re-rendered in the background. Put differently, content that is static can become dynamic.
  • A combination of static site generation and server-side rendering (SSR) SSG: prerender pages in a single project at the request or build time.
  • Fast Refresh allows for quick live editing; changes made to React components take effect instantly. It functions in a manner similar to Hot Module Replacement (HMR).
  • The ability to import CSS files from a JavaScript file is provided by CSS parsers. The handling of CSS was enhanced by new parses.
  • Automatic image optimization and a built-in image component are two features that optimize images automatically.
  • By dividing the code and serving components only when required, automatic code splitting automatically shrinks the page’s size. The dynamic import option also allows modules to be imported automatically.
  • Data fetching: Depending on the use case of the application, this option allows for various content renderings. Static site generation (SSR) or server-side rendering (SSR) can be used for pre-rendering, and ISR can be used for content creation or updates.

Next.js 13’s release: an even more optimistic future

Benefits of Next.js are increasing with each release. Next.js 13 was released in October 2022 along with a number of new features. The most significant ones are as follows:

  • The new Rust-based Webpack replacement, Turbopack, offers: Updates from 700x faster than Webpack, 10x faster than Vite, and 4x faster than Webpack during cold starts
  • The new next/image component is more platform-compliant, requires fewer client-side JavaScript by default, is easier to style and configure, loads faster thanks to native lazy loading that doesn’t require hydration, and is more accessible.
  • Using the CSS size-adjust property, the new brand font system guarantees zero layout shift, eliminates network requests for enhanced privacy and performance, and automatically optimizes fonts.

Of course, the Next.js App router—a revolutionary approach to creating apps—was also available as a beta tester prior to its official release at the start of May 2023. We can say that it provides improved rendering performance, the mental model, and developer experience. This update has additional advantages, such as:

  • App elements can now be streamed to users instantly, allowing them to interact with the app without having to wait for the full load time, all thanks to React Server Components.
  • Static rendering is used to render the application quickly.
  • The server-centered routing has improved development efficiency.
  • You can create components with Server Components that run on the server during rendering and send updates to the client in real time. Benefits from this process include faster initial loads, smaller JavaScript bundle sizes, and better search engine optimization.
  • Check out the official Next.js website to find out more about the new Next.js.

Drawbacks of Next.js usage

The advantages of Next are numerous and unquestionably exceed its drawbacks. But let’s put them in writing so we can be as impartial as possible.

  • Development and management: Constant management is necessary to offset the flexibility Next provides. You will require a committed individual with the necessary knowledge to make all of the desired changes correctly. The good news is that this person doesn’t have to be a developer.
  • Ongoing expense: Next.js doesn’t come with a lot of pre-built front pages, so you’ll need to make changes to your front-end design from time to time. It implies that in order to complete the task, you will need to pay a frontend developer.
  • Absence of an integrated state manager means you must use Redux, MobX, or another solution if you require one for your application.
  • Low on plug-ins – you cannot use much of easy-to-adapt plugins.


selecting Next.js for MVP development in 2024 is a strategic choice. Its powerful features, including server-side rendering and simplified routing, provide enhanced performance and expedite development. With SEO benefits, it stands as an optimal framework to efficiently build robust Minimum Viable Products.

We hope that through this post, you were able to choose the best company to hire a NextJS Developer.  But if you’re not sure which Company to choose, then we suggest you check out Appic Softwares.

They have a team of skilled NextJS developers who can work carefully on your project and offer you insightful advice.

So, what are you waiting for?

Contact us now!